Most agents dream of dominating a neighborhood, but few actually do, and it’s not because they’re incapable.

They pick the wrong area, send postcards sporadically, hold one open house, and then disappear.

Farming isn’t a one-time marketing tactic, it’s a long-term commitment to becoming the trusted name in a community.

The person they think of when they wonder what their home is worth. The agent they reach out to if they want to know what’s going on in the market.

To get this kind of influence in an area, we have to show up consistently, month after month, mailer after mailer, open house after open house.

When done right, farming transforms you from just another agent into the neighborhood economist of choice, the person who knows the numbers, knows the neighbors, and knows how to get results.

How do we pick a farming area? How can we leverage social media in our farming?

In this episode, we break down what it really means to farm a neighborhood and the biggest farming mistakes agents make.

Things You’ll Learn In This Episode

-Finding the right frequency for your farming

Mailing your farm sporadically won’t be enough to get a foothold in that area. How can you be consistent enough that they pay attention to you, and then remember you when they want to list?

-How to dominate without door knocking

What does it really take to build a presence in your neighborhood, and can you do it without going door to door?

-Picking the right farm

Not all neighborhoods are created equal. What numbers should you look at before investing time or money in an area?

-The farm you might be overlooking

Most agents don’t include tenants in their farming efforts. Could you be losing out on future buyers and sellers?

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah, and beyond.

Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher’s career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher’s commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Real estate isn't a game of luck, it's a game of systems, persistence, and professional boundaries.

And that becomes especially clear when the market gets tough.

When homes no longer fly off the market in under 30 days, that’s when the cracks in your foundation begin to show.

It's in these slower, more demanding markets that agents get tempted to cut corners.

Taking on property management "as a favor," agreeing to post notices for tenants, or handling rent-backed deals without the right documentation.

But here’s the truth: these aren’t just harmless shortcuts. They’re signs that the business isn’t built on systems, it’s built on survival mode. And survival mode won’t carry you through a shifting market.

These everyday decisions reveal everything. How you handle a tenant-occupied listing. Whether you have a backup agent when you travel. How you structure your buyer agreements.

They might seem small in the moment, but together, they show whether you’re running a business that can adapt and scale, or one that could unravel under pressure.

In this episode, we zoom in on timely broker-level issues, from expired agreements to the rise of tenant-occupied sales, unpacking what agents need to know now.

Three Things You’ll Learn In This Episode

-Running a business vs. just doing favors

Listing a rental for free might feel like good service, but it’s a fast track to legal headaches. Why should agents stop treating property management as a “courtesy”?

-When your buyer agreement expires mid-deal

How do you protect yourself (and your paycheck) when timelines shift? Why does a paper trail beat a verbal promise?

-How to keep your business steady when you go on vacation

Every real estate agent deserves a break. How do we create a backup plan so that our time off doesn’t cost us clients, deals, and future income?

-Why homes aren’t selling like they used to

The market is shifting, and homes aren’t selling fast anymore. How do we educate sellers, protect our listings, and use the extra time to double our leads?

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah and beyond.

Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher’s career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher’s commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Lenders and real estate agents are in the same business: getting families into homes.

It’s our job to make the dream of homeownership a reality for our clients - but the work shouldn’t end there.

The big mistake agents make is thinking the client relationship ends when they hand over the keys. Successful lenders understand the lifetime value of a client. They build a system that wows them at every step, and then they market to them after the transaction.

When you leave communication gaps between transactions, another agent can swoop in and take your client.

If we want loyal clients, we have to be loyal professionals first. That way, we’ll always be front-of-mind when a real estate need comes up.

Lenders like Shelly Panzarella understand this. She’s developed a long-term client appreciation process that spans years - one of the core drivers behind her continued success.

Also, as a lender, she sees first-hand what real estate agents get wrong and the opportunities they can chase.

In this episode, the co-founder of Prosperity Lending shares her formula for success and what agents need to do to win in any market.

Things You’ll Learn In This Episode

• The one skill every real estate pro needs
  
  It’s hard to know if your marketing efforts are working if you’re not tracking them. What steps can we take to stay on top of our numbers?

• Master client appreciation
  
  Real estate agents miss out on transactions because they underestimate the lifetime value of a client. How do we market to people long after the deal is done?

• Build a power real estate team
  
  A successful real estate transaction has many players. How do we assemble a team of exceptional partners?

• The rise of non-traditional loan programs
  
  Home affordability continues to be a concern in Nevada. How has this changed how people are buying homes?

Guest Bio

Shelly is a lender and co-founder of Prosperity Lending. She has been fortunate to work in the mortgage industry for over 20 years. Starting out as a loan originator and growing her way into managing Operations and Sales, Shelly has been a manager of teams for over the past 18 years and has a proven track record of reaching top rankings for regional, branch, and team production. To learn more, visit https://shellypanzarella.prosperitylending.com/.

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively, Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah, and beyond.

Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher’s career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher’s commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

The real estate industry thrives on a major illusion—that we can control how many homes we sell each year. In reality, we have no control over our production because we can’t control outcomes.

We’re taught that success in real estate depends on generating leads, making presentations, and completing activities that lead to sales. But that’s not entirely true. When we fixate on leads, appointments, and listings, we become attached to the outcome—and that rarely works.

In fact, the more we obsess over an outcome, the more elusive it becomes. The only thing we truly control in real estate is ourselves. What if, instead of chasing results, we focused on the standards we set for ourselves and how we operate?

This mindset shift runs counter to traditional real estate training, but it works. It’s the foundation of the Performance 6, a system taught by real estate coach and The Full Fee Agent co-author Steve Shull.

As a former Miami Dolphins linebacker, Shull understands what it takes to run a high-performance business. Today, he shares what real estate agents really need to do to sell more homes.

Three Things You’ll Learn In This Episode

• From NFL to real estate
  As a former Miami Dolphins linebacker under the winningest coach, Steve understands performance businesses. What did football teach him about real estate success?
  
  
• How to detach from the activity and the outcome
  In real estate, we’re often taught to focus on the result, but we can’t control that. Where should we put our effort and energy instead?
  
  
• How to change your mindset
  Our brains are wired for survival, not success and that hinders our growth in real estate. How do we rewire our brains so we can achieve our goals?

Guest Bio

Steve Shull is a real estate coach, co-author of The Full Fee Agent: How to Stack the Odds in Your Favor as a Real Estate Professional, and founder of Performance Coaching. After 3 decades and over 60,000 hours of one-on-one coaching, Steve knows more about real estate agents than anybody in the world. Steve is a former linebacker for the Miami Dolphins, where he played under legendary coach Don Shula and was one of the tri-captains in the 1982 Super Bowl. When an injury forced him to change his game—literally—he pivoted into finance, then real estate, and found his calling when he started coaching other agents. To learn more, go to https://www.performancecoaching.com/ or send an email to support@performancecoaching.com.

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah and beyond.

Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher’s career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher’s commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

The reality of real estate is that, in most cases, it’s easier to get agents to contact complete strangers than to reach out to people they already know. We know that the most successful agents get the bulk of their business from their database, but many agents just can’t bring themselves to call their sphere. Instead of focusing on cold leads with a low success rate, why do we struggle to cultivate our referral business?

Here’s the truth: the best real estate businesses are built on relationships, trust, and referrals, not cold calling and chasing leads.

Every single year, we face new threats trying to knock us out of the industry. The agents with stable businesses, who work their database, survive every disruption and make more money through each one.

If you’re not putting energy into building up your database and consistently reaching out, your business will always be vulnerable to market conditions and industry threats.

So how do you build this important pillar into your business? Why does it protect us from the biggest challenges we face as agents? In this episode, we’ll share how to go all-in on your sphere.

Three Things You’ll Learn In This Episode

• Don’t build a business on fear
  
  In this current market, many agents have decided to get more business by discounting their services. Why is this a mistake?

• Become a full-fee agent
  
  Why are the people who know, like and trust us more likely to pay us what we’re worth?

• The toughest thing about this business
  
  We only get paid for a result, but getting a transaction across the finish line relies on a number of people. How do we ensure a good outcome?

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah and beyond.

Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher’s career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher’s commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!