Most agents dream of dominating a neighborhood, but few actually do, and it’s not because they’re incapable.

They pick the wrong area, send postcards sporadically, hold one open house, and then disappear.

Farming isn’t a one-time marketing tactic, it’s a long-term commitment to becoming the trusted name in a community.

The person they think of when they wonder what their home is worth. The agent they reach out to if they want to know what’s going on in the market.

To get this kind of influence in an area, we have to show up consistently, month after month, mailer after mailer, open house after open house.

When done right, farming transforms you from just another agent into the neighborhood economist of choice, the person who knows the numbers, knows the neighbors, and knows how to get results.

How do we pick a farming area? How can we leverage social media in our farming?

In this episode, we break down what it really means to farm a neighborhood and the biggest farming mistakes agents make.

Things You’ll Learn In This Episode

-Finding the right frequency for your farming

Mailing your farm sporadically won’t be enough to get a foothold in that area. How can you be consistent enough that they pay attention to you, and then remember you when they want to list?

-How to dominate without door knocking

What does it really take to build a presence in your neighborhood, and can you do it without going door to door?

-Picking the right farm

Not all neighborhoods are created equal. What numbers should you look at before investing time or money in an area?

-The farm you might be overlooking

Most agents don’t include tenants in their farming efforts. Could you be losing out on future buyers and sellers?

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah, and beyond.

Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher’s career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher’s commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry.

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