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Shopsense.ai: Enabling second screen shopping for TV
- 2024/11/11
- 再生時間： 22 分
- ポッドキャスト
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サマリー
あらすじ・解説
Shopsense.ai is a platform that enables broadcasters to transform into commerce destinations by capitalizing on "second screen" experiences, where viewers use a mobile device while watching TV. The platform allows audiences to shop for products seen on-screen through dedicated microsites, interactive content, and AI-powered image recognition. With partnerships with over a thousand retailers, Shopsense offers product suggestions for items inspired by media content, like fashion from red carpet events or gear from sports broadcasts. By doing so, Shopsense helps broadcasters tap into consumer purchases inspired by media, creating a seamless link between entertainment and e-commerce.
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