Marketecture: Get Smart. Fast.

著者： Marketecture Media Inc.
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  • The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
    Copyright 2024 Marketecture Media, Inc.
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あらすじ・解説

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
Copyright 2024 Marketecture Media, Inc.
マーケティング 個人ファイナンス 経済学
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エピソード
  • Shopsense.ai: Enabling second screen shopping for TV

    Shopsense.ai: Enabling second screen shopping for TV
    2024/11/11

    Shopsense.ai is a platform that enables broadcasters to transform into commerce destinations by capitalizing on "second screen" experiences, where viewers use a mobile device while watching TV. The platform allows audiences to shop for products seen on-screen through dedicated microsites, interactive content, and AI-powered image recognition. With partnerships with over a thousand retailers, Shopsense offers product suggestions for items inspired by media content, like fashion from red carpet events or gear from sports broadcasts. By doing so, Shopsense helps broadcasters tap into consumer purchases inspired by media, creating a seamless link between entertainment and e-commerce.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    22 分
  • Episode 97: Live from London with the IAB Tech Lab

    Episode 97: Live from London with the IAB Tech Lab
    2024/11/08

    Ari interviews Shailley Singh the CEO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com)

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    37 分
  • Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare

    Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare
    2024/11/01

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    40 分

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