Here's why video matters for your Shopify store:

📈 It boosts conversion:

• 64-85% of consumers are more likely to purchase a product after watching a video about it.
• Product pages with videos see an 80% higher conversion rate on average compared to those without.
• Shoppers who watch videos are shown to spend 34% more per transaction than those who don’t.
• 50% of consumers say they use online videos to decide which brand or product to buy.

😍 It boosts engagement:

• Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading text.
• 73% of consumers prefer learning about products through videos over text or images.
• Pages with videos experience an average 2-minute increase in time spent by users.

❤️ It boosts customer loyalty:

• 57% of consumers feel more confident buying online when they’ve seen a product video.
• Engaging, storytelling videos can improve brand recall by 80%.
• Video content can improve customer retention rates by 33%, especially when used for product tutorials or unboxing.

💰 It boosts THE BOTTOM LINE:

• 79% of people say a brand’s video has convinced them to buy a product or service

My guest today is Claudiu Cioba, he's the founder and CEO of VideoWise. (https://shopify.pxf.io/aO5zEM)

The bottom line is, video has become absolutely critical to converting today's shoppers. If you really want to maximize the value of video on your Shopify store, this is the perfect episode for you, and VideoWise is an amazing platform to look into.

RESOURCES MENTIONED IN SHOW:

• VideoWise - All in one Video Commerce Platform for Shopify - https://shopify.pxf.io/aO5zEM

BE A GUEST? Interested in being a guest, or know who'd be a good guest for the show? We'd love ot here from you: Shopify1Percent.com

START YOUR STORE! Haven't started your Shopify store yet? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

Why do so many Shopify stores mess this up? Your main menu literally has ONE job, and yet so many stores don't get it right.

The job of the main nav in your Shopify store is to MAKE YOU MONEY.

That's it.

Everything else in there that's not making you money needs to be immediately removed.

In today's +1 we talked about the 4 key things that should be in a Shopify store's main menu, and the things that should not be.

There is no excuse to not get this right my friends.

RESOURCES MENTIONED IN SHOW:

• Shopify Discount app for Tagging shopify.pxf.io/vPy1PA
• Shopify Subscription app for Super Fans to become members (mentioned in point 4 & 6)http://shopify.pxf.io/POKOLN

BE A GUEST? Interested in being a guest, or know who'd be a good guest for the show? We'd love ot here from you: Shopify1Percent.com

START YOUR STORE! Haven't started your Shopify store yet? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

Kevin Kelly wrote a book called "1,000 True Fans" and it changed the mindset (and growth trajectory) of thousands of businesses.

You see, to really be successful, you don't always need millions of customers, but you absolutely do need a core group of SUPER FANS.

Super fans will spend 10X more than other customers, and they'll refer 10X more new customers! And best of all, the customers they recommend will likely be similar to them, so 100X growth and it compounds!

If managed right, your super fans will become your most important marketing channel, your PR firm, and probably the biggest reasons you succeed!

So how do you find them, and grow more of them?

In today's episode I share 8 tips that can get you going in the right direction to finding your true SUPER FANS 🦸‍♂️

RESOURCES MENTIONED IN SHOW:

• Bulk discount code creator (mentioned in point 5): http://shopify.pxf.io/Z6X69g
• Shopify Subscription app for Super Fans to become members (mentioned in point 4 & 6)http://shopify.pxf.io/POKOLN

BE A GUEST? Interested in being a guest, or know who'd be a good guest for the show? We'd love ot here from you: Shopify1Percent.com

START YOUR STORE! Haven't started your Shopify store yet? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

What is the single biggest lever you have to grow your Shopify store?

One thing you can do is literally a multiplier to all your other efforts.

It makes the conversion on your landing pages increase more.

It makes the AOV and LTV for customers higher.

It makes your ads get clicked through more.

It makes your emails get opened more.

It builds trust and authenticity.

It literally does it all!

So what is it?

Listen to today's Daily +1 to find out!

What if I told you someone could click your ad on Facebook or Instagram, open a true native mobile app of your store without ever downloading it AND you can now send them push notifications?

Well you can, and Reactiv has perfected this process! Shopify stores using it already are seeing 60-70% higher conversion on their ads, it's absolutely INSANE 🤯

If you're on an iPhone, you can try it right now! Click this link and you'll see it first hand: https://www.reactivapp.com/reactiv-clips

What they're building is truly amazing. A few years ago I questioned whether or not a Shopify store actually needed a mobile app. Now today, I'd actually say it's one of the most powerful tools you can leverage and can give you a massive leg up on your competition.

Our guest today is Ross Correia. He's a former Shopify employee that saw a massive need for a easier experience for Shopify merchants to create mobile apps. Let's face it, most of the mobile app tools for Shopify are outdated, clunky, hard to use, and cost WAY to much.

It wasn't just Ross that saw this need. A whole army of former Shopify employees have joined him on this mission.

Listen to the episode and you'll understand why!

If this episode intrigues you, learn more about Reactiv (or try it free) here: https://www.reactivapp.com/

Follow Ross on LinkedIn: https://www.linkedin.com/in/rosscorreia/

Welcome to our first Daily +1 Episode 🎉 Daily +1's are shorter episodes on specific thoughts. In our first Daily +1 let's talk about the concept of why it's easier to 10X than 2X. .

Think about that for a second. It's easier to 10X your growth on Shopify than it is to 2X. The thing is, to 2X you just have to do more of that you're already doing, but to 10X you have to do something completely different. The beauty of 10X growth is it's generally not harder, it's just different.

The concept for this comes from the book "10X is Easer Than 2X" - https://10xeasierbook.com/

🚀 Ready to revolutionize your e-commerce strategy and leave your competitors in the dust?

Did you know that 81% of shoppers consider shipping options heavily when making online purchases? 70% deem shipping speed absolutely essential, and a whopping 77% have abandoned carts because of shipping options.

Today, we're joined by ex Shopify exec Alok Ahuja, a visionary who’s not just reshaping but completely disrupting the shipping landscape. As a former Shopify executive and a pivotal force behind the Shopify Plus partner program, Alok is now the co-founder and CEO of Trexity. His latest venture that promises jaw-dropping delivery speeds of just 1-2 hours at an unbelievable cost of around $7.00. 🤯

Forget the traditional routes through FedEx and UPS—often impractical due to their high costs. Trexity is empowering local merchants to compete like never before, and shoppers can’t stop talking about it!

In today's episode, we'll dive deep into how shipping isn’t just a necessity, it’s a key competitive advantage that defines your brand and your products. We explore groundbreaking options beyond the old standbys of FedEx, USPS, and UPS.

Discover the new innovations unfolding in the shipping industry and learn how you can harness them to transform your brand’s identity and customer experience.

This is an inspiring episode packed with insight that could set you apart in the world of e-commerce!

Learn more about Trexity here: https://trexity.com/

S1P Moments are direct and candid conversation, just me and you - no guest.

Today I'd like to share 10 questions I believe every Shopify store owner needs to ask themself before the new year. AND more importantly, you should have an answer for these questions too.

Ecommerce doesn't need to be as complicated as we make it out to be. If you have a good answer for the 10 questions listed in this episode, I promise this next year will be your best one yet!

Links:

In this episode we referenced the "Subscription Death Curve" talk I gave at SubSummit a couple years ago. As promised in the episode, here's the link to an unlisted copy of that talk. I promise you it's worth the listen!