Here's why video matters for your Shopify store:

📈 It boosts conversion:

• 64-85% of consumers are more likely to purchase a product after watching a video about it.
• Product pages with videos see an 80% higher conversion rate on average compared to those without.
• Shoppers who watch videos are shown to spend 34% more per transaction than those who don’t.
• 50% of consumers say they use online videos to decide which brand or product to buy.

😍 It boosts engagement:

• Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading text.
• 73% of consumers prefer learning about products through videos over text or images.
• Pages with videos experience an average 2-minute increase in time spent by users.

❤️ It boosts customer loyalty:

• 57% of consumers feel more confident buying online when they’ve seen a product video.
• Engaging, storytelling videos can improve brand recall by 80%.
• Video content can improve customer retention rates by 33%, especially when used for product tutorials or unboxing.

💰 It boosts THE BOTTOM LINE:

• 79% of people say a brand’s video has convinced them to buy a product or service

My guest today is Claudiu Cioba, he's the founder and CEO of VideoWise. (https://shopify.pxf.io/aO5zEM)

The bottom line is, video has become absolutely critical to converting today's shoppers. If you really want to maximize the value of video on your Shopify store, this is the perfect episode for you, and VideoWise is an amazing platform to look into.

RESOURCES MENTIONED IN SHOW:

• VideoWise - All in one Video Commerce Platform for Shopify - https://shopify.pxf.io/aO5zEM

BE A GUEST? Interested in being a guest, or know who'd be a good guest for the show? We'd love ot here from you: Shopify1Percent.com

START YOUR STORE! Haven't started your Shopify store yet? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

Why do so many Shopify stores mess this up? Your main menu literally has ONE job, and yet so many stores don't get it right.

The job of the main nav in your Shopify store is to MAKE YOU MONEY.

That's it.

Everything else in there that's not making you money needs to be immediately removed.

In today's +1 we talked about the 4 key things that should be in a Shopify store's main menu, and the things that should not be.

There is no excuse to not get this right my friends.

RESOURCES MENTIONED IN SHOW:

• Shopify Discount app for Tagging shopify.pxf.io/vPy1PA
• Shopify Subscription app for Super Fans to become members (mentioned in point 4 & 6)http://shopify.pxf.io/POKOLN

BE A GUEST? Interested in being a guest, or know who'd be a good guest for the show? We'd love ot here from you: Shopify1Percent.com

START YOUR STORE! Haven't started your Shopify store yet? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

Kevin Kelly wrote a book called "1,000 True Fans" and it changed the mindset of many entrepreneurs.

You see, to really be successful, you don't always need millions of customers, but you absolutely do need a core group of SUPER FANS.

Super fans will spend 10X more than other customers, and they'll refer 10X more new customers! And best of off, the customers they recommend will likely be similar to them.

If managed right, they will become your most important marketing channel, your PR firm, and one of the biggest reasons you succeed!

So how do you find them, and grow more of them?

In today's episode I share 8 tips that can get you going in the right direction to finding your true SUPER FANS 🦸‍♂️