How are you leveraging your event content all year long? Event content serves as a high-impact accelerator to engage your audience during the event, and across marketing channels long after the event has ended.

‍Emilie Lewis, SVP of Marketing, Audience, and Content Strategy at Emerald joins us for this exclusive live Sessions to dive deep into the evolving strategies for keeping your audience engaged—not just during your event, but 365 days a year.

‍This discussion covered three critical elements:

1. Audience Engagement & Content Strategy at the Event: Discover how to craft a content strategy that captivates your attendees from the moment they arrive. We’ll explore tactics to ensure your content resonates, keeps your audience engaged throughout, and fosters meaningful connections in real-time.

2. The Role of Experiences in Driving Engagement: Learn how immersive, impactful experiences can boost engagement at the event and beyond. We’ll explore why experiences are more than just moments; they’re pivotal touchpoints that connect audiences to your brand throughout the year.

3. Post-Event Content Syndication & Engagement: The event may be over, but the conversation shouldn’t be. We’ll discuss how to repurpose and syndicate event content to maintain audience interaction long after the event ends. From strategic content distribution to ongoing audience engagement, you’ll gain actionable insights to keep your community connected year-round.

Whether you're looking to optimize your event’s content strategy, enhance audience engagement, or leverage post-event content to extend the conversation, this will provide you with the tools to succeed.

This episode was brought to you by Sessionboard, the next generation speaker and content management platform. Learn more today.

The future of events is being reshaped and redefined by AI as we speak. Are you ready for it?

Technology veteran Stefan Weitz is on the forefront of building the first-ever flagship event, Human[X], designed to harness the energy, convictions, and confidence of the leading minds in AI. And he’s using AI to revolutionize the attendee experience at his inaugural event.

In this exclusive Live Sessions with Stefan Weitz, the visionary behind Human[X], as we pull back the curtain on how AI is defining the future of events. Stefan shares insights from building HumanX's flagship AI-focused event, designed to be a game-changer in the world of conferences. Discover how HumanX leverages advanced AI technologies to redefine the attendee journey, making the experience more personalized, seamless, and engaging.

What You’ll Learn:

1) Data-Driven Programming: Learn how HumanX is using comprehensive data insights to shape its event agenda, ensuring content that truly matters to industry leaders.

2) The Streamlined Experience: Discover why HumanX places the responsibility on event organizers to create a hassle-free, curated experience, so attendees can focus on what matters most.

3) AI-Powered Enhancements: Get an inside look at the cutting-edge AI applications that are transforming the event landscape—from real-time session transcriptions to hyper-accurate show floor GPS tracking and personalized content suggestions.

This is your deep dive into how AI is turning events into hyper-personalized experiences.

This episode was brought to you by Sessionboard, the next generation speaker and content management platform. Learn more today.

Jody Tropeano, Head of Content at HLTH, is in charge of content research and speaker selection for the most innovative event in digital health. HLTH’s program is the framework that helps lead the dialogue for cutting edge transformation to shape the future of healthcare.

For Jody, the event content has to culminate in HLTH’s point of view and statement they are making about the future of the industry.

So, how does she get there?

In this live conversation with Jody, she is going behind the scenes to talk about her process to building an innovating, bold, and groundbreaking agenda that starts with:

• The value of research in writing the agenda
• The process of identifying topics to shape the event program
• The impact speaker selection has on finalizing a bold vision for healthcare

This episode was brought to you by Sessionboard, the next generation speaker and content management platform. Learn more today.

Incorporating events into your GTM strategy not only enhances your marketing efforts but also accelerates sales cycles and strengthens customer relationships to drive revenue growth. Events create opportunities for meaningful interactions, to gather real-time feedback, and go to ground-zero to understand customer pain points. These immersive experiences are a chance to delight prospects and customers, and drive significant pipeline growth.

So, how do we ensure that events are a cornerstone of a successful modern go-to-market strategy?

Chris Carver, CEO of Sessionboard, joins today's conversation to moderate a discussion with host, Bryan Funk, to unpack the mindsets and tactics utilized at Virtuous to build a flagship brand event and trade show strategy that drove millions in pipeline.

In this session you’ll learn how to::

• Effectively scale a hybrid event model
• Integrate your sales team with flagship marketing events
• Equip speakers to evangelize you as a category leader
• Develop 365 marketing content from your speaker network

This episode was brought to you by Sessionboard, the next generation speaker and content management platform. Learn more today.

What is the experience you are creating for your speakers from story development to the moment they step on stage?

The event content and speaker training teams at Google Cloud put deep intention, precision, and touch of magic into their speaker training process to enable speakers to shine and deliver the highest quality content to the audience.

A speaker's stage presence and content delivery is directly correlated with how they feel and are showing up in the final moments before stepping on stage. Mark Ferrone, Head of Event Content at Google shares, “some people aren’t spending time on the last mile - the final 5 minutes before a speaker steps out on stage”.

In this speaker training series, Mark and Allison will dive into their approach on:

• Collaborating with speakers on story development
• Coaching stage presence and body language
• Developing concise, memorable moments from speakers
• Putting each speaker in best frame of mind during the last mile

Featuring:

• Mark Ferrone, Head of Event Content, Google Cloud
• Allison Pearce, Lead Speaker Trainer, Pearce Studios

This episode was brought to you by Sessionboard, the next generation speaker and content management platform. Learn more today.

Did you know that most people start to tune out after just 10 minutes of a presentation?

That's why Rachel Morrissey, Head of Content at Money 20/20, views stage time as a precious resource, limiting speakers to a maximum of 15 minutes to ensure the delivery of high-impact content. It's not about the amount of time on stage; it's about delivering a powerful message that resonates.

Rachel join the Sessions Podcast to share her insights on training speakers to maximize content value in limited time.

In this session, you will:

• Discover how to prioritize content quality over quantity
• Explore the science behind audience attention and engagement
• Learn 7 practical strategies for crafting concise, impactful presentations

Find out how to make every second count and leave a lasting impression without overwhelming your audience.

This episode was brought to you by Sessionboard, the next generation speaker and content management platform. Learn more today.

Welcome to Sessions: The Event Marketing Podcast. This first episode is our trailer episode and serves as the introduction to everything that we're going to be cooking up here on the show.

In this episode, you'll learn about:

• An introduction to your host
• Our theory on the value of your speaker network
• Topics we'll explore under the umbrella of event content
• A sneak peek at speakers we've interviewed

This episode was brought to you by Sessionboard, the next generation speaker and content management platform. Learn more today.