Sell With Authority

著者： Predictive ROI
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  • The Sell with Authority Podcast is all about helping marketing agencies sell more of what they do for a higher price. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices — not theoretical prose. Every step — every tool you need to establish your authority position, to grow and nurture your audience, and to sell more of what you do is all here in full transparency. The podcast is hosted by Stephen Woessner, CEO of Predictive ROI. And — Drew McLellan, CEO of Agency Management Institute and co-author with Stephen of the book “Sell with Authority”, will be a frequent guest expert and contributor.
    Copyright 2021 - Predictive ROI
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  • How to Build a Content Blueprint, with Lisa Evano

    How to Build a Content Blueprint, with Lisa Evano
    2024/09/18

    This episode of Sell With Authority is packed with insights around a BIG topic — building a methodology that will not only earn — but keep your agency in that coveted strategic seat at your client’s table.

    But — building a methodology is just the first step. Once you have it, you’ve got to talk about it, and you’ve got to build a content strategy around it.

    It’s what we call the Content Blueprint — and we pull back the curtain on building a Content Blueprint with the help of today’s guest expert, Lisa Evano.

    Lisa is the President of Counterpart, and their mission is to help clients implement a sales enablement system that actually gets adopted by their salesforce.

    Lisa is joining Hannah Roth and me to help us sift through these big topics — methodology, content blueprint, and selling outcomes instead of selling stuff — and how she is leading her team down this very path.

    If you take and apply the golden nuggets Lisa shares in this episode, you’ll be able to not only put your methodology on paper — but get crystal clear about how to talk about it to stay in that strategic seat at your client’s table.

    A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 45 days. You can find Conduit and all their helpful insights and smarts here.

    What you will learn in this episode:
    • How customer-centric processes can prevent inefficiency and fuel growth
    • Key steps to preparing and implementing effective employee training from day one
    • Why reinforcing core values can significantly improve employee satisfaction and retention
    • Strategies for ensuring sales teams utilize the materials created by marketing to run like a well-oiled machine
    • The 9 needs of adoption critical for successful sales enablement
    • How value-based selling can create stronger relationships and boost your bottom line

    Resources:

    • Website: www.counterpartcd.com
    • LinkedIn Business: https://www.linkedin.com/company/counterpart/
    • Instagram: https://www.instagram.com/hellocounterpart/
    • YouTube: https://www.youtube.com/channel/UCgr_j6UiaDsA8_dg5lQfGaQ
    • Vimeo: https://vimeo.com/counterpartcd
    • Behance: https://www.behance.net/hellocounterpart
    • SlideShare: https://www.slideshare.net/counterpartCD

    Additional Resources:

    • Website: www.predictiveroi.com
    • Visit our newly expanded Resource Library
    • Join us in our free How to Fill Your Sales Pipeline Facebook Group
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    31 分
  • Strategic Inspiration for Innovation and Vision, with Lori Jones

    Strategic Inspiration for Innovation and Vision, with Lori Jones
    2024/09/11

    For this episode of Sell With Authority, we have a special treat for you — we’re taking a big twist.

    We’re celebrating a significant milestone — episode 500 of StrategyCast, hosted by the brilliant Lori Jones. Lori is a seasoned marketing executive with a proven track record in strategic communications.

    Her expertise spans innovation, disruption, and visionary leadership — making her a standout in the agency space.

    For this milestone episode, Lori graciously allowed me the honor of interviewing her — flipping the script and delivering golden nuggets of wisdom galore.

    If you and your team are looking to maximize strategies and tactics that can help you close out 2024 strong — or to push past a plateau in your biz dev — don’t miss this opportunity to learn from Lori.

    A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30 days. You can find Conduit and all their helpful insights and smarts here.

    What you will learn in this episode:
    • Why innovation, disruption, and vision are meaningful words for Lori
    • Maximizing technology and strategy for right-fit clients
    • Differentiating your agency from the sea of competitors
    • Emerging trends in marketing and communications that we should be paying attention to
    • Ways to adapt to recent innovations in marketing and strategy
    • How to streamline the sales process by removing friction
    • Examples of successful innovative marketing strategies

    Resources:

    • Podcast: https://strategycast.com/
    • Website: https://avocetcommunications.com/
    • LinkedIn Business: https://www.linkedin.com/company/avocet-communications/
    • LinkedIn Personal: https://www.linkedin.com/in/lorisutoriusjones/
    • Facebook Business: https://www.facebook.com/AvocetCommunications/
    • Twitter Business: https://twitter.com/AvocetComm
    • Twitter Personal: https://www.linkedin.com/in/lorisutoriusjones/

    Additional Resources:

    • Website: www.predictiveroi.com
    • Visit our newly expanded Resource Library
    • Join us in our free How to Fill Your Sales Pipeline Facebook Group
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    51 分
  • How to Nurture Leads with Excellence, with Stephen Woessner

    How to Nurture Leads with Excellence, with Stephen Woessner
    2024/09/04
    Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and then — monetize that position by creating a steady stream of right-fit prospects flowing into their sales pipeline. If learning proven strategies, tactics, and best practices to help you sell more of what you do aligns with where you want to take your agency — you’re in the right place. Today’s episode is going to be a solocast. If you’ve been listening to the show for a while now – you know that about every 4-6 weeks, I record an episode where it’s just you and me — so we can explore a topic with some real depth. But you may have noticed that within the last couple of months — I’ve recorded more solocasts than my normal cadence. I’ve done that for a couple of reasons. First — there have been a lot of biz dev situations, questions, etc., that we’ve helped agency owners in our community work through — and some are helpful examples that turn into specific teachable moments to share. Second — my Predictive team and I have been running at a breakneck pace with new experiments that we’re putting through our Lab and then sharing the results during our Intensives. If you joined us for our July Intensive — you saw the results of an experiment that included 121,000 repetitions in the data set. Wowza. We’re kicking off a brand new experiment in the Lab tomorrow that will include at least 50,000 repetitions, and we’ll share the data set in full transparency during our next Intensive on November 6th & 7th. And Praise God — we’ve had the blessing of onboarding some new clients into the fold here at Predictive. All of that is to say — my schedule for interviewing guests has been challenging. But thankfully — that is changing. In fact — during our quarterly leadership team meeting — my fellow leaders…Erik, Megan, and Hannah — said, “Okay, Stephen — what needs to come off your plate so you can stay in the biz dev lane.” Staying in my lane will give me the time and space I need to interview the long list of guests that I have been wanting to invite to the podcast…so stay tuned. But for today — I’m going to start us off by looping back to the new experiment and the 50,000 repetitions that I mentioned a minute ago. For years — we’ve taught a nurture and lead gen cadence that we’ve called “The 6:1 Ratio.” It was published back in my second book and focused primarily on social media and how many personal or professional posts ought to be made — 6 — to every 1 “ask” post to create the optimal opportunity for conversion. One of our core values here at Predictive is “Life is not static,” and we’re always testing, adjusting, testing, adjusting, and testing some more. So on Thursday — we’re launching a brand new, 4-part nurture email campaign and sharing it with all 50,000 agency owners and their teams inside our community. If you’re on our email list — you’ll receive a new email every Thursday for the next four weeks. We’re doing this for three reasons: One — 50,000 repetitions for the November Intensive — the full data set. Two — nurture matters — it removes friction from the sales process. Three — to break down and illustrate our “4-part Nurture Methodology.” A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30 days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode is: How to use the Transformational Triangle to create the foundation of your content strategy (Episode 124, “No Friction Lead Generation,” breaks down the Triangle in specific detail)How to write effective emails to give your audience the impression that you have an inexhaustible stream of helpful content (Episode 116, “Email Writing Workshop,” breaks down our email writing framework and process in specific detail)How to design and build your own strategic frameworks. Hannah Roth, our mad scientist and strategist here at Predictive, just authored a new ebook coming on strategic framework design. If you’re part of our community — you’ll receive a copy in your Inbox in mid-to late-September.And lastly — why creating a series of Transitional Moments that all work in unison will help nurture your prospects and move them up and down the sales funnel without them ever being made to feel like they’re one of your prospects. You can go here for a specific video training on Transitional Moments. Download our Free Frameworks to Help...
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    37 分

あらすじ・解説

The Sell with Authority Podcast is all about helping marketing agencies sell more of what they do for a higher price. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices — not theoretical prose. Every step — every tool you need to establish your authority position, to grow and nurture your audience, and to sell more of what you do is all here in full transparency. The podcast is hosted by Stephen Woessner, CEO of Predictive ROI. And — Drew McLellan, CEO of Agency Management Institute and co-author with Stephen of the book “Sell with Authority”, will be a frequent guest expert and contributor.
Copyright 2021 - Predictive ROI
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