Welcome to Sell With Authority. I’m Erik Jensen, Co-Owner and Chief Strategy Officer here at Predictive ROI — and yes, you are in the right place. If you’ve been a long-time listener, you’re probably thinking, wait a second, where is Stephen’s smooth, signature intro?

I’m stepping in because Stephen is celebrating his daughter’s graduation. We lovingly kicked him off the mic for a few weeks so he can soak up that family time.

Today, I’m joined by my strategic co-pilot and our Director of Strategy, Hannah Roth. She’s our in-house mad scientist when it comes to helping agency owners get unstuck.

In this special series, we’ve been diving into key reasons agencies struggle with sales, and more importantly, how to fix them.

In today’s episode, we tackle what we call “the consistency gap” — that lack of a repeatable, dependable sales process.

If you’ve found yourself uttering words like “It depends”, or “I meant to follow up”, this episode is for you.

• Why a lack of consistency in your sales process will keep you stuck
• The secret ingredient to a 28% bump in close rates
• How to align sales and operations so you sell what you promise
• The real reason your custom proposals are killing your profitability
• How to fix the anxiety of “playing defense” in sales calls by tightening your value ladder
• Why rinsing and repeating your best offers is the best move to stand out and sell more of what you do

• Website: www.predictiveroi.com
• Visit our newly expanded Resource Library
• Join us in our free How to Fill Your Sales Pipeline Facebook Group
• Erik’s LinkedIn: http://www.linkedin.com/in/erik-jensen-b9946068/
• Hannah’s LinkedIn: https://www.linkedin.com/in/hannah-roth-387a6b223/
• Order your free paperback or Kindle copy of our Book: Sell with Authority

Welcome to the Sell With Authority podcast. If you’ve been with us for a while, you’re probably expecting to hear Stephen’s voice kicking things off. But we’ve temporarily booted him off the mic — for a very good reason. His daughter is about to graduate, and we wanted to make sure he could soak up every moment with his family.

I’m Hannah Roth, Director of Strategy and mad scientist here at Predictive ROI and I’m stepping in as your host for the next few weeks. For this special four-part series, I’m sitting down with Erik Jensen — co-owner, Chief Strategy Officer, and my strategic co-pilot here at Predictive. Erik and I are in the trenches every day, helping agency owners like you solve the messy, complex challenges that keep your business stuck in place.

And one of those major sticking points?

Sales.

Today’s episode is part two, and we’re diving into what we call the Focus Fog.

Erik unpacks the risks of being the “everything agency” — and how your good intentions to do more might actually be clouding your sales process, confusing your prospects, and holding your agency back.

• Why the “focus fog” is quietly sabotaging agency growth and how to recognize it before it’s too late
• The psychological drivers that keep agencies stuck as generalists
• What happens when sales and ops don’t see eye to eye
• How stacking 3-5 “lenses” helps your agency niche down without killing off creativity
• Real research and stats proving highly specialized agencies land more right-fit clients
• The hidden cost of one-and-done projects versus repeatable, scalable work
• How clarity in your focus transforms sales, onboarding, marketing, AND lets you eventually escape founder-led sales

• Website: www.predictiveroi.com
• Visit our newly expanded Resource Library
• Join us in our free How to Fill Your Sales Pipeline Facebook Group
• Erik’s LinkedIn: http://www.linkedin.com/in/erik-jensen-b9946068/
• Hannah’s LinkedIn: https://www.linkedin.com/in/hannah-roth-387a6b223/
• Order your free paperback or Kindle copy of our Book: Sell with Authority

Welcome to Sell With Authority! I’m Hannah Roth, Director of Strategy and resident mad scientist here at Predictive ROI. And before you double-check your podcast app — yes, you are in the right place.

If you’ve been a longtime listener, you’re probably used to hearing Stephen kick things off. But today, I’ve hijacked the mic for a good reason. Stephen’s daughter is about to graduate; CONGRATS to the whole Woessner crew!

We’ve gently nudged him off the show for the next few weeks so he can enjoy that special time with his family.

In the meantime, I’ll be your host for the next four episodes, and I’m really excited about what we have planned. Each week, I’ll be joined by Erik Jensen, my strategic co-pilot, co-owner, and our Chief Strategy Officer here at Predictive. We are in the trenches every day working with agency owners, helping them navigate the big challenges that hold them back from scaling with confidence.

Erik and I are kicking off a four-part series about why agencies struggle with sales — and more importantly — what to do about it.

In today’s episode we focus on what we call “The Referral Trap.”

Referrals are great… until they’re not. Too many agencies rely on them as their primary source of new business — but that’s risky.

We discuss why the illusion of “plenty of referrals” is so dangerous, and what to do before they dry up without warning.

• Why so many agency owners fall into the “referral trap”
• The not-so-obvious risks of relying on referrals
• How passivity with prospects infects your sales culture — and leads to missed revenue from both new prospects AND existing clients
• The candid truth about “not having time” for sales
• A rock solid step-by-step way to take control of your biz dev
• Why your list is one of the most important assets that your agency can have
• How to assess if your list is actually filled with viable prospects

• Website: www.predictiveroi.com
• Visit our newly expanded Resource Library
• Join us in our free How to Fill Your Sales Pipeline Facebook Group
• Erik’s LinkedIn: http://www.linkedin.com/in/erik-jensen-b9946068/
• Hannah’s LinkedIn: https://www.linkedin.com/in/hannah-roth-387a6b223/
• Order your free paperback or Kindle copy of our Book: Sell with Authority