Word of the Year Workshop It's not too late! Join Wendy for a 3-day FREE workshop where you'll identify your word or intention for 2025. Tuesday, January 7th - Thursday, January 9th, 2025. Click here to register!

In this episode, Wendy sits down with Kash Rocheleau, who recently transitioned from CFO to CEO of Icon Foods, for a powerful discussion about choosing yourself without sacrificing professional success. After her 11-year-old's candid observation about her work habits sparked a profound shift, Kash shares her journey of transforming her approach to life and leadership. Through vulnerable stories about perfectionism, parenting, and professional growth, Kash reveals how saying "no" to tasks that can be delegated creates space for life's precious moments. Together, Wendy and Kash explore how effective delegation, boundary-setting, and releasing perfectionism can unlock greater joy and connection. They discuss the ripple effects of being present and finding courage to build a life aligned with personal values rather than external expectations. Kash's evolution from detail-oriented CFO to visionary CEO demonstrates how authentic leadership and vulnerability can coexist, while highlighting the freedom found in letting go of perfectionism. This episode is essential listening for leaders and professionals seeking to master work-life integration while prioritizing what truly matters.

About Kash:
Kash Rocheleau served as the chief financial officer for Icon Foods soon moving into theCEO role (as of May 10, 2024). She oversees the financial operations, reporting, and compliance ofthese organizations, as well as drives their growth and profitability. She has a strong background inlegal matters, such as acquisition negotiation, trademark applications, regulatory compliance, andcontract drafting, which enables her to handle complex and diverse transactions and issues. Shecurrently holds an MBA degree from Eastern Washington University, with a focus on accounting andfinance, to further enhance her skills and knowledge in this field. In her free time, she loves to bewith her family, spend time outdoors, and golf.

Connect with Kash:
On Instagram @kash.rocheleau
On LinkedIn
IconFoods.com

________________________________________________________________________________________

Say YES to joining Wendy for her:

PWH Farm Stays
PWH Curated France Trips
Instagram: @phineaswrighthouse
Facebook: Phineas Wright House
Website: Phineas Wright House

Thank you for listening to the Say YES to yourself! podcast. It would mean the world if you would take one minute to follow, leave a 5-star review, and share with a friend.