In this episode of the Brand You Podcast, we’re tackling a common concern for personal brand builders: How do you talk about your business without feeling too salesy? Many entrepreneurs and professionals hesitate to share their business openly through their personal brand, fearing they’ll come across as pushy. But here’s the truth—your audience wants to connect with the person behind the business, not just the services or products you offer. Today, we’ll show you how to weave your business naturally into your content while maintaining authenticity, trust, and engagement.

We’ll start by breaking down why talking about your business through your personal brand is essential. In 2025, audiences are craving connection more than ever, and hard-sell tactics are being replaced by human storytelling. You’ll learn simple ways to showcase your business without overwhelming your audience, like the 3:1 content rule, storytelling techniques, and the power of sharing client wins and behind-the-scenes moments. We’ll also explore how to position yourself as an expert through education and value-driven content rather than direct promotion.

Finally, we’ll address the fear of coming across as too salesy. If you believe in what you do, sharing it with confidence isn’t selling - it’s helping. We’ll reframe the mindset around self-promotion and help you shift the focus to how your business solves problems and improves lives. Your challenge this week? Create one piece of content that authentically highlights your business - whether it’s a client success story, a behind-the-scenes look, or a personal lesson tied to your work. Let’s start showing up in a way that feels right for you!

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.