Luxury is evolving – and so are the technologies shaping it.

🎙️ In the 4th episode of Rewire Fashion, I had the pleasure of speaking with Pedro Lopez-Belmonte Eraso – a forward-thinking strategist in Web3 and blockchain for luxury and retail.

In our conversation, we explore:

• How Gen Z and Gen Alpha are changing what luxury means

• Why generative AI and AI agents will reshape customer experiences

• The power of digital product passports for personalization and loyalty

• What the boutique of the future looks like: phygital, human-led, and seamless

• How digital twins and virtual try-ons can reduce returns and waste

Whether you're working in fashion, tech, or anywhere in between – this episode is packed with future-focused insights.

🔔 Follow Rewire Fashion for more visionary conversations at the intersection of fashion and digital innovation.

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⏱️ Timestamps:

00:00 – Intro

01:25 – Luxury Industry - Challenges

04:52 – "Not-Flat" Digital Experience in Luxury E-commerce

05:48 – E-commerce Return Rate Problem

06:38 – Partial Digital Presence

08:11 – Generative AI Impact

11:30 – Cartier Goes Virtual

12:30 – How Far Are We from Seamless AI Experiences?

13:20 – The Rise of AI Agents

14:22 – Personalized and Human-Like Interactions

15:45 – Will Luxury Lose the Human Touch?

19:44 – Why Virtual Matters

23:52 – Brand Avatars: Visual vs. Voice

30:42 – Seamless Tech Experience (Digital Twins)

34:11 – Shared vs. Personal Devices

35:31 – Is the Luxury Customer Ready to Go Digital?

37:19 – Gen Z & Millennials – Expectations

38:12 – Boutique Experience in 2030

42:35 – Learning the Brand Story Matters

43:38 – Digital as the Next Step of Evolution in Luxury

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→ Learn more about Pedro:

Pedro's LinkedIn: https://www.linkedin.com/in/plberaso/

Pedro's X (Twitter): https://x.com/plberaso

→ Follow us on your favorite platform:

Rewire Fashion (Spotify): https://open.spotify.com/show/5RhuTThh8RMCJ1jpGEc5LY

Rewire Fashion (Apple Podcasts): https://podcasts.apple.com/us/podcast/rewire-fashion/id1829664523

Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarin

Dr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/

Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/

Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin

Check Dr. Karin's companies:

Law (Web3 and traditional legal services): https://www.lorezlegal.com/

Crypto compliance: https://www.scalecompliance.com/

Fashion, luxury, and tech-connected workshops (UAE): https://www.fashiontechme.com/

🎙 In Episode 3 of Rewire Fashion, I meet with Liya Dashkina, a thought leader and a professional at the intersection of Web3, AI, and finance.

She joins the conversation to unpack the future of digital twins, wearables, and AI in fashion.

Together, we explore how digital twins, AI, and wearable tech are reshaping the fashion landscape – from ethical challenges to immersive retail experiences.

By watching this episode, you will discover:

• What digital twins are and how they're changing modeling and creative workflows

• Why AI in fashion raises existential questions

• The value and challenges that wearables like Meta Glasses and Google Glass face

• How digital product passports can be improved

Major players are already betting on fashion tech.

The question is: Are you ready for it?

To stay ahead of what’s next, hit “Follow” and join me for the future of fashion!

💬 Feel free to leave your questions in the comment section and share more about your experiences.

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⏱ Timestamps:

00:00 Intro

01:09 Trends in Fashion Tech: Digital Twins

04:13 Ethical Challenges and Digital Twins

06:02 Will Model Agencies Be Cut Out Due to Digital Twins?

07:48 Are Digital Twins Taking Jobs?

11:22 Benefits of Digital Twins

14:15 Will Humans Be Replaced by AI in Fashion?

20:06 Existential Concerns in Fashion

21:49 Practical Applications of AI in Fashion

26:45 Using AI in Offline Stores

32:30 Meta Glasses, Google Glasses: The Potential of Wearables

37:30 Diane von Furstenberg × Google Collaboration

39:23 Aesthetics and Functionality of Technical Wearables

40:21 Digital Product Passport

43:37 Mission of FashionTechME

45:06 Why the Middle East Is Ideal for Fashion and Technology

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Follow us:

→ Learn more about Liya and FashionTechME:

Liya's LinkedIn: https://www.linkedin.com/in/liyadashkina/

Liya's Instagram: https://www.instagram.com/liyadashkina/

Fashion, luxury, and tech-connected workshops (UAE):

FashionTechME (LinkedIn): https://www.linkedin.com/company/fashiontechme/

FashionTechME (Instagram): https://www.instagram.com/fashiontechme/

FashionTechME (website): https://www.fashiontechme.com/

→ Follow us on your favorite platform:

Rewire Fashion (Spotify): https://open.spotify.com/show/5RhuTThh8RMCJ1jpGEc5LY

Rewire Fashion (Apple Podcasts): https://podcasts.apple.com/us/podcast/rewire-fashion/id1829664523

Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarin

Dr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/

Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/

Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin

Check Dr. Karin's companies:

Law (Web3 and traditional legal services): https://www.lorezlegal.com/

Compliance and payment solutions: https://www.scalecompliance.com/

🎙 Episode 2 of Rewire Fashion features Colby Mugrabi, founder & CEO of mmERCH.

We had a thoughtful conversation on how merchandising, technology, and culture are converging to reshape fashion’s relationship with communities.

In this episode, we explore:

→ The evolution of merch: from nostalgia to tech-enabled

→ What makes mmERCH different – and why its wearable wallet may reshape how we experience and own fashion

→ Whether we should be wary of blockchain, or simply understand it better

→ The future of engagement, digital access, and creative commerce

Tech-enabled fashion is no longer about wearables – it’s about connection, access, and community. mmERCH is showing what that future looks like.

💬 Feel free to leave your questions in the comment section and share more about your experiences.

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⏱ Timestamps:

00:00 – Intro

01:44 – Origin of Merchandising (Merch)

03:55 – Evolution of Merchandise

05:11 – Merchandising and Fashion

08:09 – Why People Buy Merch

10:42 – What is mmERCH?

19:15 – What are NFTs and How to Buy NFTs

22:52 – mmERCH 2.0 and Wearable Wallet Technology

25:37 – What is a Wearable Wallet and How Does It Work?

26:55 – Difference Between Garment-Bound and Soul-Bound Tokens

28:14 – Wearable Wallet as the Future of Merch

29:39 – mmERCH Goals

30:44 – Ways to Engage with Wearable Wallet

36:52 – Should We Be Afraid of NFT and Blockchain?

38:06 – Gated Content and Gated Product: Meaning

39:36 – Dior’s Approach to Gated Content

42:02 – Competition in Tech-Enabled Fashion

43:48 – The Meebits Drop

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Follow us:

→ Learn more about Colby Mugrabi and her company:

Colby's LinkedIn: https://www.linkedin.com/in/colby-mugrabi-bb0bb023a/

Colby's Instagram: https://www.instagram.com/minniemuse/

mmERCH (LinkedIn): https://www.linkedin.com/company/mmerchxyz/

mmERCH (Instagram): https://www.instagram.com/mmerch/

mmERCH (website): https://mmerch.xyz/

→ Follow us on your favorite platform:

Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarin

Dr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/

Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/

Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin

Check Dr. Karin's companies:

Law (Web3 and traditional legal services): https://www.lorezlegal.com/

Crypto compliance: https://www.scalecompliance.com/

Fashion, luxury, and tech-connected workshops (UAE): https://www.fashiontechme.com/