Luxury is evolving – and so are the technologies shaping it.

🎙️ In the 4th episode of Rewire Fashion, I had the pleasure of speaking with Pedro Lopez-Belmonte Eraso – a forward-thinking strategist in Web3 and blockchain for luxury and retail.

In our conversation, we explore:

• How Gen Z and Gen Alpha are changing what luxury means

• Why generative AI and AI agents will reshape customer experiences

• The power of digital product passports for personalization and loyalty

• What the boutique of the future looks like: phygital, human-led, and seamless

• How digital twins and virtual try-ons can reduce returns and waste

Whether you're working in fashion, tech, or anywhere in between – this episode is packed with future-focused insights.

🔔 Follow Rewire Fashion for more visionary conversations at the intersection of fashion and digital innovation.

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⏱️ Timestamps:

00:00 – Intro

01:25 – Luxury Industry - Challenges

04:52 – "Not-Flat" Digital Experience in Luxury E-commerce

05:48 – E-commerce Return Rate Problem

06:38 – Partial Digital Presence

08:11 – Generative AI Impact

11:30 – Cartier Goes Virtual

12:30 – How Far Are We from Seamless AI Experiences?

13:20 – The Rise of AI Agents

14:22 – Personalized and Human-Like Interactions

15:45 – Will Luxury Lose the Human Touch?

19:44 – Why Virtual Matters

23:52 – Brand Avatars: Visual vs. Voice

30:42 – Seamless Tech Experience (Digital Twins)

34:11 – Shared vs. Personal Devices

35:31 – Is the Luxury Customer Ready to Go Digital?

37:19 – Gen Z & Millennials – Expectations

38:12 – Boutique Experience in 2030

42:35 – Learning the Brand Story Matters

43:38 – Digital as the Next Step of Evolution in Luxury

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Follow us:

→ Learn more about Pedro:

Pedro's LinkedIn: https://www.linkedin.com/in/plberaso/

Pedro's X (Twitter): https://x.com/plberaso

→ Follow us on your favorite platform:

Rewire Fashion (Spotify): https://open.spotify.com/show/5RhuTThh8RMCJ1jpGEc5LY

Rewire Fashion (Apple Podcasts): https://podcasts.apple.com/us/podcast/rewire-fashion/id1829664523

Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarin

Dr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/

Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/

Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin

Check Dr. Karin's companies:

Law (Web3 and traditional legal services): https://www.lorezlegal.com/

Crypto compliance: https://www.scalecompliance.com/

Fashion, luxury, and tech-connected workshops (UAE): https://www.fashiontechme.com/