In this episode of The FODcast, we delve into the transformative world of B2B digital commerce with David Höke, co-founder of Vendure. From his beginnings in mechatronics engineering to reshaping the digital commerce landscape, David’s journey offers invaluable insights for businesses navigating the complexities of B2B.

Vendure’s open-source, headless platform is a game-changer for companies managing multi-region and multi-language operations. By addressing the limitations of traditional solutions, it empowers global brands like IBM and QVC, as well as smaller enterprises, to thrive in an evolving market.

💡 Key topics we explore include:

• The vast untapped potential of the B2B market and how to drive innovation
• A deep dive into composable commerce vs. monolithic systems—and which suits B2B best
• Balancing founder priorities while navigating venture capital challenges
• How AI and automation can enhance the B2B experience without losing the human touch
• The growing influence of younger generations in shaping B2B customer expectations

🎙️ Why listen? This episode is packed with actionable insights and forward-thinking strategies to help you stay ahead in the competitive B2B e-commerce space. Whether you're a founder, a digital commerce expert, or simply intrigued by the future of B2B, this is a must-listen conversation that could reshape your approach.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/