エピソード

  • EP320: John Dwyer - The WOW Experience
    2025/06/19
    “There is no traffic on the extra mile.” Creating a true “wow” experience in business isn’t about massive spending—it’s about shifting your mindset from transactional to memorable. That shift, done right, turns customers into evangelists. This episode unpacks how to go the extra inch, not mile, to stand out. The secret? Incentives with high perceived value and low actual cost. Whether you’re a butcher, a banker, or a dentist, adding a dash of magic—what Disney calls the “plus one”—can radically transform customer loyalty and word-of-mouth success. John Dwyer, founder of The Institute of Wow, drops pure gold with dazzling real-world examples. From giving away free vacations with home loans to turning a hotel into “the chocolate strawberry hotel,” he proves how creative thinking crushes traditional advertising. He shares how a Facebook contest and an AI robot helped a dentist convert over a thousand red-hot leads—and why the Happy Meal toy is the metaphor every business needs. John Dwyer is an Australian marketing wizard and the author of The Avalanche Leads Formula. He’s worked with Disney, launched viral campaigns with Jerry Seinfeld, and helps business owners implement low-cost, high-impact incentives. Learn more & connect: Find his resources at theinstituteofwow.com and bookofwow.com. Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent’s Soul. Raymond’s latest, co-authored book is The AI Millionaire’s Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!. www.Aaron.com
    続きを読む 一部表示
    28 分
  • Can't Sleep? | Sharon Filmore
    2025/06/11
    “Sometimes people have trouble getting to sleep because they’re thinking about all the things that happen during the day. So it’s about finding techniques to help you let go of those, the things that are bothering you so that you can get a good night’s sleep.” Sleep issues aren’t just nighttime problems—they often stem from daytime habits. Sugar, alcohol, stress, cluttered bedrooms, and poor circadian rhythm management can all disrupt rest. True sleep hygiene means looking at the whole lifestyle, not just bedtime rituals. Sharon Fillmore shares how her nursing background and personal sleep struggles led her to help shift workers, healthcare professionals, and high-stress individuals get lasting sleep solutions. From pain and hormone shifts to screen use and pillow choice, her tailored strategies restore energy and well-being. Sharon Fillmore is a lifestyle coach and registered nurse with 45+ years of experience. She’s the author of The Vital Link: Nine Ways to Have More Health, Wealth and Happiness and specializes in sleep hygiene for high-stress professionals. https://www.linkedin.com/in/sharonfillmore/ Book a free session at Calendly.com/TheVitalLinkMentor. Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent’s Soul. Raymond’s latest, co-authored book is The AI Millionaire’s Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!. www.Aaron.com
    続きを読む 一部表示
    24 分
  • Million Dollar Minute | Nicky Billou
    2025/06/05
    You're being yourself, you're talking about things you're passionate about, and you're attracting people want that out of the companies and people they do business with. Most entrepreneurs struggle to explain their value clearly—especially in under 60 seconds. This episode breaks down a branding strategy called the “Million Dollar Minute,” which helps coaches, consultants, and thought leaders translate their invisible skill sets into visible, powerful brand statements. The secret? Discovering your authentic brand voice and archetype so you stop muttering and start magnetizing. Guest Nicky Billou reveals how he and Theresa, a seasoned Tony Robbins coach, created a tool that helps entrepreneurs speak in their most authentic voice using archetypes like Hero, Sage, and Explorer. By identifying the words, tone, and energy that resonate with their tribe, entrepreneurs learn to speak naturally and sell confidently—without the slimy sales scripts. Nicky Billou is a high-performance business coach, branding strategist, and creator of the “Million Dollar Minute.” With a background in elite fitness coaching and decades of experience guiding thought leaders, Nicky helps entrepreneurs build influence, attract premium clients, and respark their life’s mission through storytelling and deep personal alignment. Learn more & connect: Find your brand archetype at www.aaron.com/MillionDollarMinute. Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent’s Soul. Raymond’s latest, co-authored book is The AI Millionaire’s Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!. www.Aaron.com
    続きを読む 一部表示
    21 分
  • From Bedroom To Boardroom | Steve Gallegos
    2025/05/29
    “Who we are in the bedroom is who shows up the next day in the boardroom.” Your business performance can’t outpace your personal alignment. Who you are behind closed doors determines who shows up in the boardroom. When your personal life is out of sync, it ripples into your leadership, your team, and your bottom line. If you want to succeed in business, you need to “yell cut,” rewrite your internal script, and direct your life like a well-crafted film—on your own terms. From overcoming childhood programming to breaking through citizenship challenges, the insights here show what’s possible when you stop being the actor in someone else’s story. You’ll hear how self-talk, communication habits, and life vision shape both your confidence and your capacity as a leader Steve Gallegos is a U.S. Marine veteran, former police officer, entertainment lawyer, and transformational guide. He’s the author of Unshackled and the forthcoming Unleashed, offering practical wisdom for those ready to break free and direct their own lives with purpose. Learn more & connect: https://www.steviegsuccess.com/ Books: Unshackled: This one is for women ready to yell cut and write and direct their own life. Unleashed: For the man who wants to yell cut and write and direct his own life (Coming Soon) Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent’s Soul. Raymond’s latest, co-authored book is The AI Millionaire’s Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!. www.Aaron.com
    続きを読む 一部表示
    26 分
  • How Risky is your Pay Check? | Fred Moskowitz
    2025/05/15

    The average millionaire or wealthy person in this country has an average of seven independent income streams.”

    Most people believe their job is safe—until it isn’t. The false sense of security surrounding a regular paycheck is one of the most overlooked risks in personal finance. This episode challenges the old-school idea that a salaried job is the safest path and introduces the principle of diversifying income to reduce vulnerability and create long-term wealth.

    Fred Moskowitz shares how losing faith in “job security” led him to explore alternative investments—particularly note investing, where your money works for you. From mortgage notes to cash-flowing assets, Fred breaks down how anyone, regardless of income level, can begin building wealth streams that don’t require trading hours for dollars. He emphasizes education, relationships, and strategy over blind trust in financial institutions.

    Fred Moskowitz is a speaker, educator, and author of The Little Green Book of Note Investing. With a background in engineering and tech, he now teaches entrepreneurs and professionals how to take control of their financial futures through smart, passive income strategies.

    Learn more & connect:

    https://www.fredmoskowitz.com/

    The Little Green Book of Note Investing

    https://a.co/d/4bqUg0p

    Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent’s Soul. Raymond’s latest, co-authored book is The AI Millionaire’s Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!.

    www.Aaron.com

    続きを読む 一部表示
    30 分
  • A Soldier Against All Odds | Jason Pike
    2025/05/08
    “Everybody was saying, ‘How did you do that? How did you do that? How did you do this? How did you do that?’ And I said, ‘Well, I’ll write a damn book and I’ll explain it to you.’” When life hands you a script that says you’ll never succeed—rip it up and write your own. This episode uncovers how consistent effort, raw honesty, and a refusal to quit can transform a supposed nobody into an extraordinary achiever. From failing tests to writing bestselling books, today’s insights show how resilience and reinvention are the true cornerstones of business and personal success. Jason Pike’s journey began with a physical disability, a learning disorder, and being written off by the very people who should’ve believed in him. But instead of folding, he leaned in—joining the military, facing brutal obstacles, and turning failures into fuel. His confidence didn’t come from natural talent; it came from stacking small wins and pushing beyond his limits. Jason Pike is a decorated combat veteran, author of A Soldier Against All Odds, and a man whose life proves that grit, not genius, makes greatness. His story is a roadmap for any entrepreneur chasing the improbable. Learn more & connect: https://www.jasonpike.org/ Book: A Soldier Against All Odds https://a.co/d/fOVV8mr Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent’s Soul. Raymond’s latest, co-authored book is The AI Millionaire’s Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!. www.Aaron.com
    続きを読む 一部表示
    25 分
  • Recoil of Justice | Brad Elder
    2025/05/01
    “I wanted to get outside of my little world a little bit. I wanted to see what else was out there.” Let’s be honest—success on paper doesn’t always feel like success in real life. This episode is all about what happens when you step away from the titles, the salary, and the grind… and try something wildly unfamiliar, just because it calls to you. Our guest today walked away from nearly two decades as a lawyer and CEO—not because things were falling apart, but because something inside him said, “there’s more.” That “more” turned out to be painting, writing, and eventually publishing a novel. It’s a story about listening to your gut, getting uncomfortable on purpose, and letting creativity take the wheel for once. Brad Elder is a lawyer-turned-author whose debut legal thriller Recoil of Justice is now available on Amazon. It’s sharp, it’s gripping, and it just might be the nudge you need to start your own next chapter. Learn more & connect: Find updates and bonus goodies at www.bradeldernovels.com. Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent’s Soul. Raymond’s latest, co-authored book is The AI Millionaire’s Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!. www.Aaron.com
    続きを読む 一部表示
    21 分
  • Breakthrough To Success | Jack Canfield
    2025/04/24
    “My life purpose is to inspire and empower people to live their highest vision in a context of love and joy.” Success isn’t reserved for the lucky—it’s earned by those willing to challenge their limiting beliefs, clarify their purpose, and act consistently on a vision that aligns with their values. This episode dives deep into the principles of purpose-driven action, the power of self-confidence, and the transformation that comes when you learn how to say no to fear and yes to possibility. Jack Canfield is retiring!!! But today, he’s celebrating 50 years of transformational impact by preparing for his final, life-changing Breakthrough To Success event. He reflects on decades of teaching success principles to millions while sharing insights on the role of subconscious beliefs in business limitations, and reveals how the “Rule of Five” and micro-risks can lead to massive breakthroughs. From bestselling book rejections to global impact, this is a masterclass in what it really takes to create a life and business that thrive. Jack Canfield is the co-creator of the Chicken Soup for the Soul series and author of The Success Principles. With over 700 million books sold worldwide, he is one of the most celebrated speakers and transformational leaders of our time. Don’t miss your chance to experience the legendary Breakthrough to Success seminar—live and in person—for the very last time. Join Jack Canfield June 26–28, 2025, in Irvine, California, for a transformational three-day experience that could change your life forever. This is the grand finale. No encores, no replays. Register now at aaron.com/finalbts. Go to www.aaron.com/finalBTS to join the hudreds who've already registered for the final Breakthrough To Success event. Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent’s Soul. Raymond’s latest, co-authored book is The AI Millionaire’s Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!. www.Aaron.com
    続きを読む 一部表示
    33 分