In this episode, Megan reconnects with entrepreneur, Art Bejarano, owner of Integrity Engineering and Design Solutions. They discuss his journey through entrepreneurship, including the challenges of the 2008 financial crisis and the strategic shifts that led to his company's success. Art highlights his upcoming book, *Fire Yourself: A Simple Way to Self-Direct Your Career*, which introduces the three R's: Recognition, Reframe, and Reposition for overcoming adversity.

They explore the power of collaboration and Art’s innovative approach of working with competitors to create community success. He shares strategies for effective communication across diverse backgrounds and offers practical advice on targeting niche markets and building partnerships. This episode is filled with actionable insights and inspiration for navigating entrepreneurial challenges.

HIGHLIGHTS:

3:46 New Perspectives on Coaching

4:39 Art's Entrepreneurial Journey

7:39 The Concept of Fire Yourself

9:27 The Three R's Framework

16:17 Reframing Challenges

17:52 Collaboration with Competitors

27:11 The Art of Communication

30:50 Building Strong Relationships

42:05 Upcoming Book Release

48:32 Final Thoughts on Niche Marketing

CONNECT WITH ART:

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Megan Huber’s Socials & Resources:

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Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course