In this episode of the Built to Last show, Megan engages in an insightful dialogue with Jenna Larson, founder of GroupTrack CRM. They explore how Jenna developed this tool to manage social media client interactions, stemming from her own experiences.

Their conversation emphasizes the importance of genuine engagement in today's business landscape, especially within Facebook groups, where building trust is crucial. Jenna shares strategies for nurturing leads through personalized outreach and effective community engagement.

They address common concerns around implementing GroupTrack CRM, highlighting its user-friendly onboarding process. This episode provides valuable insights on adapting to changing buyer psychology and cultivating lasting business relationships in a dynamic marketplace.

HIGHLIGHTS:

4:29 The Birth of GroupTrack CRM

7:59 Navigating Imperfection in Business

9:43 Building Community with Purpose

12:55 The Power of DMs

14:47 Understanding Buyer Psychology

20:22 Adapting to Changes in the Market

22:43 Automation vs. Personal Touch

26:36 Cultivating Engagement in Groups

32:25 Overcoming Tech Overwhelm

36:50 When to Invest in GroupTrack

CONNECT WITH JENNA:

Website

Jenna's FB Community

Megan Huber’s Socials & Resources:

LinkedIn | Instagram | Facebook | Book a Call | Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode, Megan shares three actionable strategies to fill your group coaching program with clients this week, without the complexity of funnels or ads.

She discusses using client interviews for feedback that can lead to service conversations, reconnecting with former clients through personalized outreach, and following up with past consults to remind them of their goals.

Megan emphasizes the power of bold action and clear communication, sharing how asking can create opportunities. Lastly, you're invited to explore her free resource, the Perfect Group Coaching Offer Playbook, to effectively structure and present your offerings. Take action now to build a thriving coaching business!

HIGHLIGHTS:

1:43 Client Interviews for Quick Wins

4:24 Reconnecting with Old Clients

5:38 Following Up with Past Consults

8:37 The Power of Asking

11:03 Simplifying Your Selling Strategy

MENTIONED IN THIS EPISODE:

Group Coaching Playbook

Megan Huber’s Socials & Resources:

LinkedIn | Instagram | Facebook | Book a Call | Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode of the Built to Last show, Megan interviews Kendall Lejeune, exploring his multifaceted journey as an entrepreneur, educator, and branding expert.

Kendall recounts his early influence from his entrepreneurial grandfather, which instilled a strong desire to forge his own path rather than adhere to traditional employment models. Though he initially thrived as a music teacher, he felt a persistent entrepreneurial drive, leading him to explore real estate while still educating students. He began wholesaling houses while teaching and quickly expanded his income through real estate.

The conversation shifts to how Kendall's diverse pursuits intersect and inform his approach to branding and community building. He compares designing marching band shows to creating effective brands, equating both to theatrical productions that elicit specific emotional responses from an audience. Through his experiences in music and performance, Kendall articulates how successful branding hinges on intentional design elements, stimulating emotional connections and guiding customer perceptions.

Kendall further discusses organic growth strategies he employed to cultivate his community without relying on paid advertising, emphasizing that brands should make people feel part of something greater. Initially, he focused on providing free, value-driven content in his podcast, asking insightful questions that resonated with listeners.

The essence of his growth strategy intertwines community engagement with the branding process, reflecting that the brand's “soul” resonates with its audience. He emphasizes the importance of understanding human psychology to foster that sense of belonging — recognizing the various desires and fears driving potential audience members. This genuine understanding encourages community members to engage at different levels, including both free and paid offerings, translating inquiries and interest into structured programs that add value to their entrepreneurial journeys.

Kendall also addresses the evolution of the brand and the organic adaptation of its offerings, noting that changes should align with the community's needs. He acknowledges that branding isn't just about transactional relationships; it’s about creating meaningful experiences and responding genuinely to audience feedback.

HIGHLIGHTS:

6:46 The Journey into Real Estate

16:55 Transitioning from Teaching to Consulting

24:16 Creating Community and Engagement

29:49 The Psychology of Community Building

37:41 The Soul of Your Brand

CONNECT WITH KENDALL:

Only Brand Fans

Only Land Fans

Kendall's website

Megan Huber’s Socials & Resources:

LinkedIn | Instagram | Facebook | Book a Call | Consulting

Structured Freedom Inc |...