In this episode of the Built to Last show, host Megan interviews Megan Ketchigan, a seasoned copywriter, to explore her journey from teaching to entrepreneurship and the intricacies of effective communication in business. Their conversation underscores the significant overlap between copywriting and teaching and Megan K reveals that her role involves more than just writing; it’s about excavating her clients’ true messages through strategic questioning.

The discussion expands to encompass the evolving landscape of copywriting in light of AI technologies like Chat GPT. Megan K. acknowledges the utility of these tools, suggesting that they can streamline certain aspects of the creative process, such as brainstorming and structural outlining. However, she cautions against over-reliance on AI, warning that doing so can stifle one’s creativity and lead to generic output. Instead, she advocates for a balanced approach where AI serves as a tool rather than a replacement for personal voice and insight. Additionally, Megan K highlights the importance of clear messaging in marketing, explaining that great copy is rooted in understanding one’s audience, their challenges, and how her clients’ solutions address those needs.

Megan K delves into the distinction between “connection copy” and “conversion copy.” She clarifies that connection copy focuses on building rapport and trust with an audience, often using relatable storytelling to create a sense of camaraderie. In contrast, conversion copy leverages buyer psychology and direct calls to action, intended for audiences further down the sales funnel. Throughout the episode, Megan K emphasizes the significance of balancing these two approaches, particularly in today’s discerning market, where potential clients seek personal connections as much as compelling offers.

Megan K. also addresses the crucial aspect of being distinct in a saturated market, sharing her insights on how to differentiate oneself as a copywriter. She advocates for understanding not just one’s unique value proposition but also the nuances of voice, tone, and customer experience. This approach aims to create a cohesive brand identity across all communication channels, ultimately leading to better audience engagement and higher conversion rates.

HIGHLIGHTS:

3:04 Teaching Skills in Business

7:48 The Balance of Connection and Conversion

12:40 The Role of AI in Copywriting

15:31 Navigating Content Creation Burnout

21:36 Finding Clarity in Messaging

26:26 Defining Your Unique Value Proposition

31:43 Differentiating in a Crowded Market

38:16 The Importance of Research in Copywriting

CONNECT WITH MEGAN K:

Website

Copywriting for Coaches Podcast

Megan Huber’s Socials & Resources:

LinkedIn | Instagram | Facebook | Book a Call | Consulting

This episode features Dr. Camilla Moore, a chiropractor turned expert in lifestyle medicine and stress management, to explore the profound impacts of stress and burnout on entrepreneurs. Dr. Moore shares her journey, from running a successful chiropractic practice to working in a hospital lifestyle medicine department, and how personal experiences during COVID pushed her to specialize in stress management. With extensive training, including a certification from the Benson Henry Mind Body Institute at Harvard Medical School, she now dedicates her practice to coaching and teaching individuals how to navigate stress and build resilience.

The conversation delves into the nuances of stress, chronic stress, and burnout, providing clarity on how these terms, often used interchangeably, actually have distinct differences. She explains these distinctions, guiding listeners to understand the signs of each and how they intertwine within the entrepreneurial experience.

A significant portion of Megan and Dr. Moore's discussion focuses on how entrepreneurs often cycle through highs and lows, driven by ambition and the desire for success, which can lead to patterns of hustle and burnout. Dr. Moore encourages listeners to reconsider their approach toward workload and energy management. Through an insightful exercise, she proposes evaluating responsibilities not merely on their importance but on their energy impact—categorizing tasks and influences in life as either 'charges' or 'drains.' This shift in perspective allows for better decision-making about personal and professional commitments, fostering a more sustainable work-life balance.

Moreover, Dr. Moore elaborates on building resilience not just through managing stress but by recognizing the importance of community, self-care practices, and adaptability in the face of challenges. She challenges the common misconception that more responsibility inherently results in more stress, suggesting that it’s the culture and environment we create that truly determines our experience. Healthy relationships—both at work and in personal life—are critical components for mitigating stress and preventing burnout, and she offers practical steps for enhancing these connections.

Dr. Moore’s insights serve as a powerful reminder of the necessity of prioritizing self-care and mindfulness in the fast-paced world of entrepreneurship. As she emphasizes, building a business and life that is sustainable and fulfilling requires understanding oneself, recognizing value in authentic contributions to the community, and engaging in practices that nurture both mental and physical health. This episode offers a wealth of knowledge and encouragement for anyone grappling with stress, burnout, or the quest for a balanced, meaningful life and career.

HIGHLIGHTS:

1:41 Entrepreneurship and Burnout

3:11 Transitioning Careers

15:08 Understanding Stress and Burnout

17:14 The Concept of Resilience

26:27 Pressure vs. Responsibility

33:13 Creating a Healthy Work Culture

36:34 Quick Wins for Resilience

CONNECT WITH DR. CAMILLA:

Website

Instagram

LinkedIn

How Stressed Are You? Quiz

Megan Huber’s Socials & Resources:

In this episode, Megan takes a dive deep with Danielle Marggraf, who shares her transformative journey and insights into the inner workings of mindset, trauma, and financial empowerment. Danielle discusses her upcoming book, "Embodied Millions," which centers on the profound notion that 95% of our results stem from our inner world—our mindset, nervous system, and subconscious programming.

Danielle reflects on her personal experiences and how they shaped her understanding of money and self-worth. As a single mother facing significant challenges, she embarked on a path of discovery through coaching and healing arts, ultimately culminating in a commitment to break generational cycles of unworthiness and shame associated with money. She recounts a pivotal moment in her life when she became homeless, leading her to seek out somatic therapy as a means to reconnect her mind and body for true growth.

Throughout their conversation, Danielle also sheds light on the emotional debt that many of her clients carry, linking it back to their life experiences and familial histories. We tackle the notions of safety and belonging as fundamental human needs and how the fear of rejection and inadequacy can sabotage one's pursuit of financial freedom. Danielle shares insights on how to shift from a protective mindset to an open, connected one, which is essential for attracting opportunities and money.

The discussion also explores the dynamic interplay between thought and emotion—addressing whether thoughts create feelings or vice versa. Danielle makes the case that the answer depends on individual wiring, revealing how deeply personal our relationship with money can be. This understanding becomes crucial for anyone looking to expand their financial horizons.

HIGHLIGHTS:

1:09 The Journey of Embodied Millions

3:04 The Book's Inception

3:32 Personal Experiences Shaping the Work

6:01 Generational Patterns of Shame

16:34 Emotional Debt and Money Mindset

19:13 The Fear of Being Liked

20:11 Vulnerability and Connection

22:50 Breaking Through Financial Barriers

27:15 Understanding Thought and Feeling

CONNECT WITH DANIELLE:

Website

Facebook

Instagram

Embodied Millions Podcast

Megan Huber’s Socials & Resources:

LinkedIn | Instagram | Facebook | Book a Call | Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to...