• "What’s the difference between managing ads for small vs. large brands?" Morning Minute Ep 24
    2025/08/14

    In this episode, we break down the key mindset, structure, and scaling tactics that separate lean startup budgets from multi-campaign enterprise ad strategies. Whether you're just starting or scaling fast, this one shift could be the biggest unlock for your Meta ads.


    Morning Minute Ep 24: "What’s the difference between managing ads for small vs. large brands?"


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    10 分
  • "What's the biggest mistake most businesses make when running paid ads?" Morning Minute Ep 23
    2025/08/08

    In this episode, Chuck breaks down the biggest mistake most businesses make when running paid ads: starting without a solid foundation. From poor creative and scattered budgets to the absence of a clear scaling strategy, Chuck explains why many brands fail to position themselves for long-term success. Learn how to evaluate your ad setup, optimize your funnel, and build a foundation that’s truly scalable.


    Morning Minute Ep 23: "What's the biggest mistake most businesses make when running paid ads?"


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    8 分
  • The Journey: Risk vs Solution Focus. Morning Minute Ep 22
    2025/08/07

    Are you focusing too much on what could go wrong? In this episode, Chuck unpacks the difference between a risk-focused vs. solution-focused mindset - and why this shift is critical for entrepreneurs, advertisers, and anyone chasing ambitious goals. Learn how adapting in real time, optimizing based on feedback, and focusing on solutions over fear can dramatically accelerate your results in business, marketing, and life.


    Morning Minute Episode 22: The Journey: Risk vs Solution Focus - Mindset Shift.


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    13 分
  • "Are paid ads worth it for small businesses or should they focus on organic first?" Morning Minute Ep 21
    2025/08/05

    Are paid ads worth it for small businesses - or should you focus on organic content first? In this episode, Chuck breaks down a winning strategy: validate with organic, then scale with paid. Discover how to test ad ideas using TikTok or Instagram Reels, find top-performing content, and turn them into high-converting paid ads. Learn how organic performance impacts ad auction ranking, reduces CPMs, and improves ROAS. If you’re a small business owner deciding between paid vs. organic marketing, this is the playbook you’ve been looking for.


    Morning Minute Episode 21: "Are paid ads worth it for small businesses or should they focus on organic first?"


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    8 分
  • "How to get more engaged sessions?" Pixel-less tracking on Meta and TikTok's Engaged Session Optimization. Morning Minute Ep 20
    2025/08/04

    TikTok just rolled out “Engaged Sessions” and Meta is making a push toward pixel-less landing page tracking - both game-changers for mid-funnel advertisers. In this episode, Chuck breaks down how TikTok’s new 10-second engaged session metric can help filter out accidental clicks and improve traffic quality, and why Meta’s pixel-free landing page view tracking could be a win for regulated industries or event campaigns. Learn the pros, potential pitfalls (including bot traffic), and how to test these features to get more quality site visits from your ads.


    Morning Minute Episode 20: "How to get more engaged sessions?" Pixel-less tracking on Meta and TikTok's Engaged Session Optimization.


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    6 分
  • "How to best measure the effectiveness of my marketing?" Morning Minute Ep 19
    2025/08/01

    Many businesses say their ads bring in “good results,” but that doesn’t actually measure effectiveness. In this episode, Chuck explains how to track marketing ROI with real numbers, not just feelings. Learn the key marketing effectiveness metrics that matter - like cost per acquisition, incrementality, efficiency ratios, and baseline comparisons - and how to align campaigns with your true business goals. Discover how to measure ad performance, improve ROI, and know when to scale your efforts.

    Morning Minute Episode 19: "How to best measure the effectiveness of my marketing?"


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    7 分
  • "Target Cost vs Bid Cap?" Morning Minute Ep 18
    2025/07/31

    Chuck breaks down the difference between target CPA and bid cap bidding strategies in Meta Ads - and when to use each. Learn how these advanced tools fit into your scaling strategy, how they impact spend, and how to know when it’s time to scale a campaign based on your set goals.


    Morning Minute Episode 18: "Target Cost vs Bid Cap?"


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    8 分
  • Understanding CAC and LTV with your paid ads. Morning Minute Ep 17
    2025/07/30

    Chuck breaks down the real difference between cost per purchase and customer acquisition cost (CAC), and why understanding your lifetime value (LTV) is the key to smarter marketing decisions. Learn how reframing your ad performance goals around CAC takes pressure off your front-end ROAS and unlocks long-term profitability.


    Morning Minute Episode 17: Understanding CAC and LTV with your paid ads.


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    8 分