Today, host Greg McCollum addresses a challenge every criminal defense lawyer faces: setting real, actionable standards for their business and life. Drawing on his early experiences of grappling with a scarcity mindset, stress, lack of time and the heavy demands of the courtroom, he shares that learning to raise his standards transformed both his law firm and life.

Greg reveals how shifting his mindset on standards was the first step toward building a seven-figure law firm. You will learn about the importance of setting your own standards, how they impact everything from client care to daily decisions, and why being intentional about expectations can directly impact your law firm’s revenues, your time and quality of life.

Tune in as this episode offers practical wisdom for attorneys ready to move beyond scarcity thinking and start commanding the business they deserve.

Show Highlights:

• The human costs to criminal defense lawyers that Prosper at Law can transform. [01:36]
• The intersecting missions of criminal defense and Prosper at Law. [05:45]
• Consider the reality of standards and how they define you. [08:19]
• Scarcity mindset and its impact on standards. [09:33]
• The importance of rethinking worth and personal standards. [16:18]
• Where personal standards come from, setting your own and owning them. [17:32]
• The power of setting standards in your law firm to create efficiency. [22:06]
• How to mindfully raise and implement standards for a life of quality. [25:56]

If you want to learn more, go to our Prosper At Law Website and click the “SCHEDULE A CALL BUTTON”

www.prosperatlaw.com

You can email us at: connect@prosperatlaw.com

In this episode, host Greg McCollum discusses the crucial importance of personal and professional branding—how you’re seen by clients and colleagues can shape your reputation, attract your ideal clients, and impact your bottom line.

Through engaging stories and practical insights, Greg highlights the value of presenting yourself and your firm with intention, establishing a brand that communicates competence and quality, and the surprising advantages of not being “seen” until your branding is just right.

Plus, Greg shares an exclusive free offer for law firm owners seeking to boost revenue and quality of life—details you won’t want to miss. If you’re ready to discover how to stand out, build credibility, and take your law practice to the next level, this episode is for you. Tune in and learn how to truly prosper at law.

Show Highlights:

• How to join Greg for a free session to get your firm on the path to leveling up. [00:05]
• Prosper at Law’s mission to improve criminal defense lawyer well-being. [03:16]
• Why an image of abundance levels up a lawyer’s self-presentation. [05:52]
• A black SUV and Four Seasons analogy of the power of first impressions. [08:09]
• How to increase your visibility by networking with your 250 people. [15:08]
• How effective marketing put Myrtle Beach on the tourism map. [16:59]
• Discover the hidden opportunity in still being unseen as a lawyer. [21:37]
• Tips to create a personal brand around your ideal client. [23:11]
• Be wary of marketing vendors taking control of your firm’s brand. [27:23]

If you want to learn more, go to our Prosper At Law Website and click the “SCHEDULE A CALL BUTTON”

www.prosperatlaw.com

You can email us at: connect@prosperatlaw.com

Today, host Greg McCollum shares his hard-earned wisdom on breaking old patterns, the real value of finding “white space” to work “on” your law firm rather than just in it, and why chasing trends like the “5AM Club” misses the bigger picture.

True success is about finding routines—and mindsets—that actually work for you. This episode is packed with practical insights for law firm owners who feel overworked, stuck in routine and unproductive patterns, or unsure how to grow from surviving to breaking revenue ceilings.

You’ll also hear about Greg’s free offer for law firm owners who are ready to take the next step toward growth, along with actionable ways to reclaim your time, reduce stress, and make your law practice a more profitable, fulfilling venture.

If you’re searching for honest advice, relatable stories, and a roadmap to building both a better law firm and a better life, tune in—this episode could be your turning point.

Show Highlights:

• How to claim your free session with Greg, no strings attached. [00:05]
• Rethink stagnant life routines for the right work–life balance and prosperity. [03:46]
• Are morning routines touted as the winning strategy truly the big-picture answer? [09:04]
• The importance of dedicated, reflective “white space.” [15:17]
• How chronotype affects the way morning and night people thrive. [16:37]
• Tactics to determine when your productive quiet time should be. [18:22]
• What to do if there’s no time during the week for intentional reflection. [19:51]
• Discover the growth process of shifting from task-mode to creative thinking. [22:28]
• Who or what hinders the effective use of your time? [27:14]
• Consider the critical value of essential legal coaching and knowledge sharing. [29:55]

If you want to learn more, go to our Prosper At Law Website and click the “SCHEDULE A CALL BUTTON”

www.prosperatlaw.com

You can email us at: connect@prosperatlaw.com