On this episode of Proof-of-PR, Kelsey Ruiz, Head of Comms at Aztec Network, joins Co-host Nikki Brown to discuss communications in Crypto and how to maximize visibility.

Kelsey covers topics such as her achievements in Comms at Aztec, the value of placements within and outside of the Crypto industry, the difference in Comms vs PR, and much more!

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

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⏰ Timestamps:

0:00 | Intro

0:58 | Who is Kelsey Ruiz?

4:25 | Visibility goals for Aztec

6:30 | Comms strategies for Aztec’s testnet launch

9:45 | Takeaways from successful testnet coverage

14:19 | Achievements in Comms for Aztec Labs

17:26 | BITWIRE AD SEGMENT

18:52 | Value of placements outside of Crypto

24:34 | Key differences in Comms vs PR

28:55 | Challenges of navigating Crypto comms

33:43 | Using social media to increase visibility

37:59 | How to use AI to enhance comms strategy

42:40 | Final thoughts from Kelsey Ruiz

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🔗 Kelsey Ruiz Links:

X: https://x.com/kelseyruiz_

LinkedIn: https://www.linkedin.com/in/kelseyleeann408/

Aztec Website: https://www.aztec.network

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, CEO of Centrifuge Bhaji Illuminati joins host Kelley Weaver to discuss stepping into her new leadership role and how her expertise in marketing helped her get there.

Bhaji talks about the evolution of her leadership philosophy, the importance of communication externally and internally, why you should always be transparent with your community and how she manages to balance her career and family on top of it all.

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

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Timestamps:

0:00 | Intro

0:55 | Bhaji Illuminati’s background in marketing

2:50 | From marketing to leadership at Centrifuge

8:58 | Transparency with your community

9:24 | Evolution of Bhaji’s leadership philosophy

10:55 | Creating the RWA Summit

17:27 | Advice for balancing family & career

20:21 | Keeping up with the market narrative

22:13 | AI tools for aggregating news & information

24:16 | Centrifuge website & socials

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Bhaji Illuminati & Centrifuge Links:

Website: https://centrifuge.io

X: https://x.com/centrifuge

LinkedIn: https://www.linkedin.com/in/bhajiilluminati

LinkedIn: https://www.linkedin.com/company/centrifugehq

Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR are not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Opinion Editor for Cointelegraph Cath Jenkin joins Co-host Nikki Brown to discuss journalism in the crypto industry.

Cath dives into what makes good Op-eds, the importance of a human perspective in the world of AI, the value structure gives opinion pieces, tips for PR professionals engaging with journalists and so much more!

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#ProofofPR #Podcast #Crypto

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⏰ Timestamps:

0:00 | Intro

0:38 | Who is Cath Jenkin?

6:30 | Positivity & excitement of the Crypto industry

10:06 | What makes a good opinion piece?

18:11 | Importance of the Human Perspective (Not AI)

21:09 | How to properly leverage AI in journalism

23:30 | Value of structure in opinion pieces

24:23 | Opinions vs Facts

29:27 | Value in Expert Opinions & Advice

32:45 | Tips for PR professionals on working with journalists

40:10 | Purpose of Crypto is to make life better

41:56 | Final thoughts from Cath Jenkin

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🔗 Cath Jenkin Links:

X: https://x.com/cathjenkin

LinkedIn: https://www.linkedin.com/in/cathjenkin/

Cointelegraph: https://cointelegraph.com/authors/cath-jenkin

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.