Proof-of-PR Season 3 Episode 1: The Secret behind Engaging Op-eds in Crypto (ft. Cath Jenkin)
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Proof-of-PR Season 3 Episode 1: The Secret behind Engaging Op-eds in Crypto (ft. Cath Jenkin)
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On this episode of Proof-of-PR, Opinion Editor for Cointelegraph Cath Jenkin joins Co-host Nikki Brown to discuss journalism in the crypto industry.
Cath dives into what makes good Op-eds, the importance of a human perspective in the world of AI, the value structure gives opinion pieces, tips for PR professionals engaging with journalists and so much more!
To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.
#ProofofPR #Podcast #Crypto
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⏰ Timestamps:
0:00 | Intro
0:38 | Who is Cath Jenkin?
6:30 | Positivity & excitement of the Crypto industry
10:06 | What makes a good opinion piece?
18:11 | Importance of the Human Perspective (Not AI)
21:09 | How to properly leverage AI in journalism
23:30 | Value of structure in opinion pieces
24:23 | Opinions vs Facts
29:27 | Value in Expert Opinions & Advice
32:45 | Tips for PR professionals on working with journalists
40:10 | Purpose of Crypto is to make life better
41:56 | Final thoughts from Cath Jenkin
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🔗 Cath Jenkin Links:
X: https://x.com/cathjenkin
LinkedIn: https://www.linkedin.com/in/cathjenkin/
Cointelegraph: https://cointelegraph.com/authors/cath-jenkin
🔗 Melrose & PoPR Links:
Website: https://www.melrosepr.com
YouTube: https://www.youtube.com/@proof-of-pr
X: https://x.com/ProofOfPR
X: https://x.com/MelrosePR
LinkedIn: https://www.linkedin.com/company/melrose-public-relations
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📢 Disclaimer:
The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.