In this episode of Promo Perspectives, we delve into the critical role of the Government Relations Action Committee (GRAC) in advocating for the promotional products industry on Capitol Hill. Join us as we discuss GRAC's history, its current priorities, and the recent reorganization under PPAI Media. Our esteemed guests, Dana Porter, VP of Information Services at SAGE, and Josh Ellis, Publisher & Editor-in-Chief for PPAI Media, share valuable insights into the importance of industry involvement and provide actionable advice for those seeking to make a difference.

Learn firsthand from Mike Empy, Director of Marketing at Soardist, and Rebecca Brown, Senior Marketing Manager at SAGE, about the ins and outs of exhibiting at The PPAI Expo. From booth design to lead generation, our guests share valuable insights and tips for suppliers looking to make the most of this industry event.

Master the show floor and maximize your connections with this special episode!

Join Amanda Carpenter, SAGE's Sr. Customer Experience Manager, as she dives deep into the power of the SAGE Mobile app for The PPAI Expo. Learn how to use the app to:

• Craft a winning pre-show strategy: Discover educational sessions, networking events, and exhibitors aligned with your goals.
• Navigate the expo like a pro: Utilize interactive maps, exhibitor lists, and walk-list creation to optimize your show floor experience.
• Capture key connections: Take notes, photos, and gather vital information to follow up with potential partners after the expo.

This bonus episode is your essential guide to leveraging the SAGE Mobile app and turning The PPAI Expo into a success story.

Are you ready to take your promotional products business to the next level? This week, we're joined by two industry experts, Lindsey Davis (Director of Sales & Business Development) and Ashley Van Der Stuyf (Show Manager) from PPAI. They'll share invaluable insights on how to make the most of the upcoming PPAI Expo in 2025. Discover insider tips on maximizing your time at the Expo, connecting with industry leaders, and leveraging the latest trends. Take advantage of this opportunity to gain a competitive edge!

Join us as we interview SAGE's Creative Manager, Brittany Baum, to get a professional designer's perspective on existing and upcoming trends in web design that will be crucial in 2025. We'll also discuss the importance of having strong branding and a marketing plan before beginning to design your website!

Sit down with Gabe Gotay and Dakota Smith to talk all about SEO! They cover the importance, the basic strategies, and outdated misconceptions. Plus, they'll give you insight into how SEO has changed and what you need to do to keep up.

Gabe Gotay and Matt Parisi continue their sports merch conversation by diving into their favorite merch, the weirdest merch they've come across, and some unique things they've noticed over their years of sports fandom!

Sit down with Gabe Gotay and Matt Parisi to discover how distributors can score big by tapping into the dynamic sports market. From understanding different sports segments to building relationships with teams and organizations, we'll cover everything you need to know to succeed.