In this episode of Promo Perspectives, we delve into the critical role of the Government Relations Action Committee (GRAC) in advocating for the promotional products industry on Capitol Hill. Join us as we discuss GRAC's history, its current priorities, and the recent reorganization under PPAI Media. Our esteemed guests, Dana Porter, VP of Information Services at SAGE, and Josh Ellis, Publisher & Editor-in-Chief for PPAI Media, share valuable insights into the importance of industry involvement and provide actionable advice for those seeking to make a difference.

Learn firsthand from Mike Empy, Director of Marketing at Soardist, and Rebecca Brown, Senior Marketing Manager at SAGE, about the ins and outs of exhibiting at The PPAI Expo. From booth design to lead generation, our guests share valuable insights and tips for suppliers looking to make the most of this industry event.

Master the show floor and maximize your connections with this special episode!

Join Amanda Carpenter, SAGE's Sr. Customer Experience Manager, as she dives deep into the power of the SAGE Mobile app for The PPAI Expo. Learn how to use the app to:

• Craft a winning pre-show strategy: Discover educational sessions, networking events, and exhibitors aligned with your goals.
• Navigate the expo like a pro: Utilize interactive maps, exhibitor lists, and walk-list creation to optimize your show floor experience.
• Capture key connections: Take notes, photos, and gather vital information to follow up with potential partners after the expo.

This bonus episode is your essential guide to leveraging the SAGE Mobile app and turning The PPAI Expo into a success story.