In this special bonus episode, we sit down with Jenna Quaranta, a significant force in the industry who's made multiple appearances on the PPAI Online 18 over the years.

Jenna shares her incredible journey, from her early days at AlphaBroder to her current role as Director of Sales and Training at HPG, where she coaches over 100 people a week through her own sales academy. Discover how her unique sales methodology, born from deeply personal experiences, prioritizes re-engagement, discovery, and building genuine trust.

In this candid conversation, Jenna reveals:

• Her "Field Sales Method" and how it helps sales reps protect their relationships and mental health.
• Why authenticity and trust are the cornerstones of true influence in the promotional products industry.
• Practical tips for leveraging social media to build relationships and prospect effectively, without wasting time.
• Her powerful insights on setting boundaries with social media and protecting your mindset.
• The crucial first step to take if you're looking to elevate your social media presence or build a brand from the ground up.

This episode is packed with invaluable wisdom for both promotional product suppliers and distributors looking to grow their businesses and build a lasting impact. Don't miss out on Jenna's game-changing perspectives!

#InfluencerMarketing #PromotionalProducts #SalesTraining #DigitalMarketing #SAGE #PromoPerspectives #JennaQuaranta #B2BSales #SocialMediaStrategy #Authenticity #TrustInBusiness

Ever wonder what goes into the high-quality video content that earned SAGE a spot on the prestigious 2025 PPAI Online 18 list? In this episode of the Promo Perspectives Podcast, we're pulling back the curtain on the process and workflow of video production with SAGE's talented producer, Lafonso Brown!

Following up on our previous discussion about videography philosophies, Lafonso dives deep into the nitty-gritty of creating impactful promotional videos. He shares invaluable insights into:

• Pre-production secrets: From brainstorming unique concepts (like our "Email Campaigns" skit!) and meticulous scriptwriting to detailed storyboarding and shot lists – discover how rigorous planning saves time and elevates your final product.
• Production challenges and solutions: Learn about lighting techniques, audio recording strategies (including double-system sound!), and how to navigate on-location shoots, whether it's a fictional narrative or a fast-paced event like Expo.
• Post-production magic: Lafonso reveals the software (Adobe Creative Suite, including Photoshop, Premiere Pro, After Effects, and Audition) and workflow behind transforming raw footage into polished, engaging content, even for animated software demos.

Whether you're a distributor looking to enhance your client presentations or a supplier aiming to showcase your products, understanding the dedication behind professional video production can revolutionize your approach. Lafonso emphasizes that while the tools might vary, the importance of a well-defined process is universal for telling a truly good story.

SAGE recently secured the #1 spot on the PPAI Online 18 for our outstanding social media performance, and a big reason for that success is our video content! In this episode, Lafonso shares his incredible journey into video production and dives into fundamental principles that will help promotional product suppliers and distributors create compelling visuals, even on a budget.

In this episode, you'll learn:

The Power of Storytelling: How understanding narrative in other media (like books and movies) can inform your video production, and how to evoke emotions without saying a word. Essential Video Production Rules: Lafonso breaks down key principles like white balance, focus, headroom, and look room – and when it's okay to break them for creative effect! Budget-Friendly Equipment: Get practical recommendations for building an affordable video kit using your smartphone, tripods, microphones, and lighting. Stepping Up Your Game: Advice on moving beyond basic smartphone setups with DSLR cameras and more advanced lighting. The Importance of Subtlety: Why the best video production is often invisible, drawing viewers into your story without them even realizing the techniques at play.

Whether you're a distributor looking to showcase products or a supplier aiming to reach more industry professionals, this episode is packed with actionable insights to help you grow your business through impactful video.