Tim Seymour is joined by Deb Halliday and Jason Withers to unpack a harsh truth: most management accounts are built for compliance, not clients. They're full of jargon, backward-looking, and fail to help business owners make smart decisions.

In this episode, we explore why traditional reports often confuse more than clarify - and what accountants and bookkeepers can do to change that. The conversation dives into how shifting from compliance to advisory work, and adopting Profit First, can radically improve the client experience, boost understanding, and drive better financial outcomes.

You’ll learn:

✅ Why clients struggle with traditional management reports

✅ How the Profit First method simplifies financial decision-making

✅ Real examples of how advisory work increases client income

✅ What it looks like to become a forward-focused, client-first advisor

Whether you're already on the Profit First journey or just starting to explore, this episode offers clarity and inspiration on delivering real value to your clients.

In this episode, Tim Seymour is joined by Ashley Leeds — The 15-Minute Guy — to explore how just 15 minutes a day on LinkedIn can transform the way you network, build trust and grow your business.

Ashley shares practical, no-nonsense strategies to help accountants, bookkeepers and coaches stand out and connect authentically. From profile pictures to headlines, he explains how to optimise your profile to attract the right audience — and how to use your time wisely to create meaningful engagement without the overwhelm.

If LinkedIn feels like a time-suck or a mystery, this episode will show you how to make it a powerful, manageable tool for building your brand and your business.

Key Takeaways:

• How to treat LinkedIn like a virtual networking event — in just 15 minutes a day
• The must-haves for a standout profile: photo, banner, headline
• Why consistency and authenticity matter more than perfection
• Tips for sharing content that builds trust and authority

In this episode, Tim Seymour and Deb Halliday explore the impact of the Five Friday Profit First Challenge—a five-week guided journey designed to help Accountants & Bookkeepers implement some of the Profit First strategies in their own businesses. They share how the format gives participants space to absorb, apply and reflect on the core Profit First principles shared without overwhelming their schedules.

You’ll hear real stories of transformation, including how one participant saved over €300 per month, and how the challenge helps business owners finally pay themselves properly.

Tim and Deb also dive into key concepts like Owner’s Pay and Real Revenue, showing how the challenge brings clarity, confidence, and control to your finances.

Whether you're new to Profit First or looking to revisit the fundamentals, this episode offers a powerful invitation to join a supportive community and take the first step toward lasting financial change.

Key Takeaways:

• Why spreading the challenge over five weeks boosts implementation and results
• How participants gain clarity around Real Revenue and Owner’s Pay
• Examples of tangible outcomes like cost savings and better decision-making
• The value of learning in a supportive, like-minded community

In this powerful episode, we’re joined by none other than Mike Michalowicz, the bestselling author of Profit First and the driving force behind one of the most transformative financial systems for business owners today.

Alongside hosts Tim and Duncan, Mike unpacks why the traditional formula of Sales - Expenses = Profit is fundamentally flawed, and how reversing it to Sales - Profit = Expenses can shift not just your numbers, but your mindset.

Tim opens the episode with a heartfelt account of his own journey as an accountant, sharing the emotional strain he witnessed (and felt) from business owners stuck in the cycle of feast and famine. This sets the stage perfectly for Mike’s insights on how prioritizing profit creates stability, confidence, and long-term success.

Key Highlights:

• Why most entrepreneurs never feel “profitable” (even when they are)
• The psychological shift required to break free from financial stress
• How Profit First empowers business owners to build healthier, more resilient companies
• Real-life stories of transformation from Profit First adopters
• The role of certified Profit First Professionals in providing accountability and guidance

This episode is more than just a conversation, it’s a call to action for anyone who’s tired of working hard with little to show for it. Whether you're an accountant, bookkeeper, coach, or entrepreneur, this is your invitation to rethink what profit means - and how you can claim it.

Listen now and start putting profit first - in your business and in your life.

In this episode, we unveil the Profit First Pathway, our newly rebranded pre-membership experience for accountants, bookkeepers and coaches who are ready to take control of their own business finances before guiding clients to do the same.

Formerly known as Croissants & Coffee, this new direction is far more than just a name change. It’s a call to action.

You’ll hear from Deb Halliday and Jason Withers as they candidly explore a common yet overlooked issue in the industry: making impressive revenue... but having little to show for it.

Why are so many professionals hitting six figures yet still feeling broke?

How can you move from surviving to thriving with fewer clients and more profit?

This episode dives into real stories, mindset shifts, and the first intentional steps you can take towards becoming a fully Certified Profit First Professional.

If you’re tired of working yourself into the ground and still not paying yourself what you're worth, this conversation is your sign to do things differently.

• The Profit First Pathway is designed for those accountants, bookkeepers & coaches not yet ready for certification but eager to transform their own business finances using the Profit First method.
• Revenue ≠ Profit. Many high-earning professionals still struggle with stress and low take-home pay.
• Learn how to translate complex financial decisions into clear, human language your clients (and you!) can actually act on.
• Discover the power of community-driven support and collaboration among fellow professionals on the same journey.
• Begin building a business that pays you, not just your bills.

In this episode, Tim sits down with Duncan Lloyd, Co-Founder of Profit First Professionals UK & Ireland and founder of Profit Genie Group, to talk about his powerful transition from traditional accountancy to high-value, client-focused advisory.

Duncan shares his journey from charging just £59 a month to confidently offering £750+ packages by embedding the Profit First methodology into his firm. We explore how he went from compliance-heavy services to becoming a true financial coach for his clients, with a strong emphasis on cash flow, profitability, and long-term sustainability.

We dive into how Profit First not only transformed Duncan’s business model but also helped him build deeper, more rewarding client relationships. He also unpacks the benefits of working in a niche, the game-changing impact of a subscription based model, and how community and collaboration within the Profit First Professionals network have helped him thrive.

Whether you're an accountant, bookkeeper, or business coach - if you're looking to move away from compliance and into strategic, advisory-led services, this is a must-listen.

• Profit First helped Duncan shift from traditional compliance to proactive financial coaching.
• Cash flow and profit management are essential to building sustainable client businesses.
• Niche specialisation allowed Duncan to tailor services and deliver higher value.
• Pricing jumped from £59 to £750/month by focusing on transformation and accountability.
• The Profit First Professionals community fosters support, collaboration, and growth.
• A subscription-based model makes pricing clear and enhances client experience.

In this special edition of Profit First: Beyond the Book, hosts Tim Seymour and Duncan Lloyd sit down with legendary pricing strategist Ron Baker to confront one of the accounting industry's most entrenched traditions: the billable hour.

Ron makes the case for abandoning time-based billing in favour of the transformational subscription based business model that prioritises long-term relationships, consistent value delivery, and client experience.

This episode explores:

✅ Why the billable hour is holding firms back

✅ How the subscription model fosters deeper client relationships

✅ The mindset shift needed to lead true transformation

✅ Why groupthink has stifled innovation in the accounting profession, and how to break free

✅ What to expect from Ron at ***ProfitConUK 25***

If you're an accountant, bookkeeper or coach stuck in traditional pricing, or ready to break free, this conversation will challenge your assumptions and show you what’s possible when you price for outcomes, not hours.

Subscribe now and share with your team, this episode could spark the change your firm has been waiting for.

To find out more about ProfitConUK 25 view all the details of our highly anticipated annual event here ⤵️

https://profitfirstuk.co.uk/profitconuk-25

In this powerful episode, Richard McCann shares his extraordinary journey, from a childhood marked by trauma to becoming one of the UK’s most impactful motivational speakers. His story isn’t just inspirational; it’s a masterclass in the art of connection.

Richard reveals why storytelling matters more than spreadsheets, especially for accountants, bookkeepers and coaches. He challenges the traditional perceptions of these professions and urges us to lead with empathy, curiosity, and emotional impact.

This conversation is a timely reminder that behind every number is a human being. Richard’s insights will leave you rethinking how you show up for your clients, not just as a professional, but as a catalyst for transformation.

We also get a sneak peek into what Richard has planned for ProfitConUK 25, where he’ll inspire us all to think bigger, bolder, and more meaningfully, in business and in life.

Key Takeaways:

• True transformation is possible, one step at a time.
• Storytelling is a powerful tool for building trust and connection.
• Your clients don’t just need answers, they need understanding.
• Self-belief matters, for you and the people you serve.
• Curious conversations create breakthroughs.
• Incremental change = lasting impact. Just like Profit First.