In this episode, Niamh Cassidy discusses the concept of the 'golden thread' in birth work businesses, emphasizing the importance of uncovering unique qualities, understanding personal motivations, defining ideal clients, and crafting clear messaging. She encourages listeners to reflect on their unique attributes and how these can be woven into their business practices to create a meaningful connection with clients.

Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.

In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m diving into something game-changing for your business—how to use AI tools like ChatGPT. Now, before you roll your eyes and think, “But I’m in a people-focused business!”—hear me out. ChatGPT isn’t here to replace your voice or expertise; it’s here to support and amplify it.

I’ll walk you through how to train ChatGPT to reflect your style and personality, so it feels like an extension of you. We’ll also cover crafting prompts that actually work, using AI ethically, and avoiding some common pitfalls like losing your voice or, worse, breaching client confidentiality.

This episode is packed with actionable tips that will help you maximise the benefits of AI in your content creation and business growth—without compromising your integrity or values.

Here’s what you’ll learn:

• How AI tools like ChatGPT can make creating content faster and easier.
• Why your unique voice is non-negotiable and how to keep it intact.
• The simple process of “training” ChatGPT to understand your business.
• Why clear and specific prompts are the secret to getting great results.
• The importance of fact-checking everything ChatGPT gives you.
• How AI can help you stay on top of trends in the birthwork industry.
• The golden rule: Protecting client privacy when using AI.
• Why AI should enhance your expertise—not replace it.
• The value of experimenting with prompts to find what works best for you.
• How to stay ethical and client-centred when using AI tools.

If you’ve been curious (or cautious) about integrating AI into your work, this episode will give you the clarity and confidence to give it a go. Ready to take your business to the next level while staying true to yourself? Let’s do this!

Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.

In this episode Niamh brings you through a guided visualization exercise designed to help you envision your future success and the thriving birth or postpartum business you aspire to create. Through deep breathing and imaginative exercises, just like we do with our pregnant clients, you are encouraged to connect with your goals, values, and the legacy you wish to build!

Mentioned: The NEST Programme

Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.

In this episode, I sit down with Business and Mindset Coach, Amy Crumpton, to explore how birthworkers can safeguard their businesses and income while preparing for maternity leave. Amy has over seven years of experience working with thousands of clients, generating 7-figures in revenue. She recently pivoted her business to help women strategically ‘baby proof’ their businesses, enabling them to take extended maternity leave without the stress of financial instability.

We chat about practical strategies to ensure your income continues to flow, how to set up support systems, and the mindset shifts needed to feel confident taking time off. Whether you're already pregnant, planning a pregnancy, or want to future-proof your business, this episode is packed with actionable tips you don’t want to miss.

Guest Bio:
Amy Crumpton has been featured in major publications such as the Daily Mail, Marie Claire, and Business Leader. She’s also shared her expertise on BBC Radio and Channel 5. After 2.5 years of travelling abroad, Amy is back in the UK and is preparing for her next exciting journey—motherhood, as she expects her first baby boy in January.

Follow Amy:
IG: @your.mamaera
IG: @socialcactuscoaching

Tune in now and learn how to safeguard your business during one of life’s biggest transitions!

Interested in finding out more about the NEST Programme? DM me on Instagram or Book a Connection Call now.

Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.

Welcome back to the Pregnancy & Postnatal Entrepreneurs Collective podcast! After a summer break, your host Niamh Cassidy is back and ready to dive into some seriously game-changing advice for birthworkers.

Episode Highlights:

Today, Niamh reflects on what she would do differently if she were starting her birthwork business from scratch. Whether you're just launching or need a fresh perspective, these insights are a must-hear.

She’ll be covering three pivotal things that could make all the difference for your business—and spoiler alert—they're things most birthworkers overlook!

Why You Need to Listen:

• Struggling to balance passion with running a business? Niamh has some practical tips that will change how you approach your work.
• Unsure who your real ideal client is? You’ll learn how to attract the people you actually want to work with.
• Afraid of showing up on social media? Niamh shares her own experience and how to break through that fear.

Mentioned in this Episode:

• The Nest Programme – A supportive group mundset & business coaching programme for birthworkers looking to grow their business.
• 1:1 Coaching with Niamh – Tailored business guidance for birth and postpartum professionals.

Connect with Niamh:

• Instagram
• Website

This episode is full of insights that could transform your approach to your business, so make sure to tune in and take notes! Don’t forget to share and tag Niamh on social media to continue the conversation. You won’t want to miss this one!

Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.

In this episode I chat with Emma Benyon about that often controversial topic of 'self care and what is it anyway? And what does is mean as a birth or postnatal worker? How can we make sure our tanks are full so we can continue to give to clients? And how do we even fit it in!? Emma breaks it all down for us and gives easy practical tools you can implement today.

Emma Benyon is a self-care and motherhood coach and educator, supporting busy mums who are juggling the school run with a job and building a business with the tools to be less overwhelmed and have more balance, energy and clarity.

Emma is mum to a six year old and a qualified NLP, mBIT and Practical Magic Coach and full time post 16 educator. She is the editor of Positive Wellbeing Zine for Mums and host of the Self Care and Motherhood Edit podcast. Her passion is to support busy mums to have more time and energy for the all the things they enjoy and to have the tools to support and nurture themselves.

Website - Emmabenyoncoaching.co.uk

Instagram - @emmabenyon.coach

Facebook - @emmabenyon.coach

Podcast - Self Care and Motherhood Edit

Stand Out & Get More Bookings

Interested in finding out more about the NEST Programme? DM me on Instagram or Book a Connection Call now.

Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.

In this episode I talk about how it feels to take yourself way out of your comfort zone in relation to belief that you are worth it. have a listen

Interested in finding out more about the NEST Programme? DM me on Instagram or Book a Connection Call now.

Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.

In this episode Niamh chats with Mary Tighe, co-owner of Doulacare Ireland. Doulacare Ireland provide training to birth & postpartum doulas and also works together with over 40 Independent Doula Contractors who offer birth and postpartum support to families around Ireland.

Mary herself is an experienced birth and postpartum doula, childbirth educator, and breastfeeding counsellor. She trained as a birth doula in 2006 and has since developed a special interest in supporting clients through Pregnancy Loss and VBAC birth. Mary’s dedication to her work has been recognised in her winning Doula of the Year in 2018.

In the episode we cover the challenges and benefits of transitioning from a solo doula to a partnership and a company, the importance of mentoring, to dealing with burnout, perimenopause and bringing in employees.

Want to join over 100 birth and postpartum workers at the Birth Biz Breakthrough event on the 16th & 17th April 2024? Click here to secure your free virtual seat.

Sign up to our newsletter and get the 10 Steps to Stand Out and Get More Bookings Guide

Interested in finding out more about the NEST Programme? DM me on Instagram or Book a Connection Call now.

Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.