In this episode, Niamh Cassidy discusses the concept of the 'golden thread' in birth work businesses, emphasizing the importance of uncovering unique qualities, understanding personal motivations, defining ideal clients, and crafting clear messaging. She encourages listeners to reflect on their unique attributes and how these can be woven into their business practices to create a meaningful connection with clients.

Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.

In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m diving into something game-changing for your business—how to use AI tools like ChatGPT. Now, before you roll your eyes and think, “But I’m in a people-focused business!”—hear me out. ChatGPT isn’t here to replace your voice or expertise; it’s here to support and amplify it.

I’ll walk you through how to train ChatGPT to reflect your style and personality, so it feels like an extension of you. We’ll also cover crafting prompts that actually work, using AI ethically, and avoiding some common pitfalls like losing your voice or, worse, breaching client confidentiality.

This episode is packed with actionable tips that will help you maximise the benefits of AI in your content creation and business growth—without compromising your integrity or values.

Here’s what you’ll learn:

• How AI tools like ChatGPT can make creating content faster and easier.
• Why your unique voice is non-negotiable and how to keep it intact.
• The simple process of “training” ChatGPT to understand your business.
• Why clear and specific prompts are the secret to getting great results.
• The importance of fact-checking everything ChatGPT gives you.
• How AI can help you stay on top of trends in the birthwork industry.
• The golden rule: Protecting client privacy when using AI.
• Why AI should enhance your expertise—not replace it.
• The value of experimenting with prompts to find what works best for you.
• How to stay ethical and client-centred when using AI tools.

If you’ve been curious (or cautious) about integrating AI into your work, this episode will give you the clarity and confidence to give it a go. Ready to take your business to the next level while staying true to yourself? Let’s do this!

Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.

In this episode Niamh brings you through a guided visualization exercise designed to help you envision your future success and the thriving birth or postpartum business you aspire to create. Through deep breathing and imaginative exercises, just like we do with our pregnant clients, you are encouraged to connect with your goals, values, and the legacy you wish to build!

Mentioned: The NEST Programme

Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Check out all the details (and bonuses!) here.