Our guest on this episode of Higher Logic’s Power of Connection is Brian Oblinger, a career-experienced consultant around community, customer experience, advocacy, strategy, optimization, and more. Brian’s also held staff positions in both platforms and businesses and talks with us about migrating from social media-based communities to owned communities, and the changes going on in the community space. Topics covered include:

• Why companies think social media means you don’t need a community.
• The elements of social media that drive companies back to an owned community.
• The biggest challenges faced when transitioning to social to owned community.
• The three top best practices on migrating from social-centered to community-centered engagement.
• The right way for community to use social platforms.
• The two buckets of the metrics that matter for community.
• How brand-owned communities will evolve over the next few years.

Some Helpful Links:

Brian Oblinger on LinkedIn

Brianoblinger.com

Community Strategy Academy

Higher Logic Vanilla

Paul’s guest on this episode of Higher Logic’s “Power of Connection” is Izzy Neis, Head of Digital at ModSquad. For over 20 years, ModSquad has been providing moderation, customer support, community management, social media, and social listening services for all ranges of businesses with a digital footprint, B2B and B2C. Topics covered include:

• How to build a successful community experience
• What factors should you prioritize when crafting a community strategy?
• How to find out what your customers want in a community.
• How to work with community managers to make sure they’re as effective as possible.
• The various types of community managers.
• How to establish baseline and spiking moment experiences in the community.
• What are the characteristics and skillsets of a great community manager?
• Some of the most common goals for community.
• Why your community should be more like Madonna.
• How to handle angry or critical community posts.
• Do you need a community if you’re already very present on social media?

Paul’s guest today on Higher Logic’s The Power of Connection podcast is Dani Weinstein, who’s well-known in the community space for running large communities. Dani was on the ground floor in the creation of the Hewlett-Packard social care team, which launched communities that grew to two million members, driving 100 million customers in traffic. He also helped build Domo’s new B2B community, incorporating superfan and voice of the community initiatives. He’s worked on Kaltura’s B2B community and worked on community strategy at SAP. Paul and Dani talk about growing and scaling communities, including topics such as:

• Is there anything special to know about measuring a large community?
• Why where community management falls in the organization matters.
• The four pillars of determining the success of a community.
• The balancing act of which KPIs are most important to the different parts of the business.
• Scaling a community globally.
• The things you might not be thinking about as you get ready to scale your community.
• The challenges of going from a team of one to an actual team of multiple people.
• Managing different executives up the chain as the community expands.

Helpful Links

Dani Weinstein on LinkedIn

Higher Logic