In this episode of Podjunction, hosts Sadaf Beynon and Matt Edmundson discuss the evolution of podcast formats with guest Jason Greenwood, host of the Ecommerce Edge podcast. Jason shares his journey from solo to interview-style podcasting, highlighting the benefits of networking and knowledge sharing in the industry. The hosts also explore the importance of community engagement and content promotion for podcast growth.

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Timestamps:

0:00 Intro

5:23 Evolving podcast formats: Solo to interview

11:38 Benefits of interview-style podcasts

17:16 Adapting content to audience needs

20:23 Sharing knowledge benefits the industry

24:54 Creating trailers and promos

28:45 Engaging with your community

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Key Takeaways:

1. Adapt Your Podcast Format to Sustain Growth:

Jason initially started with a solo podcast but found it "pretty rapidly became unsustainable." He advises evolving your format to include interviews, which allows for diverse content and expert insights. He states, "I had to pretty rapidly pivot into an interview style podcast."

2. Leverage Podcasting for Continuous Learning:

Jason emphasises the dual benefit of podcasting as a learning tool, not just for the audience but for the host as well. He mentions, "It's not just a chance for my audience to learn, but it's absolutely equally a chance for me to learn in deeper ways."

3. Provide a Platform for Knowledge Sharing:

Jason believes in using his podcast to amplify voices that might not have their own platform. He says, "Another goal of my podcast is to expand the hive mind of knowledge in our community by giving a platform to people that otherwise wouldn't have a platform to speak out about their knowledge."

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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Ever wondered how top podcasters evolve their shows?

On Podjunction, we're unpacking insights from Sadaf Beynon's conversation with Jason Greenwood, where he shares his journey from running a solo podcast to creating an engaging, interview-driven show. Jason talks about adapting to industry shifts and how he now publishes three episodes a week, blending mentorship and B2B commerce insights. He emphasizes the value of giving experts a platform to share their knowledge, helping to foster a thriving community where 'a rising tide floats all boats.'

Together Sadaf and Matt reflect on the key lessons they’ve taken from Jason’s approach, discussing the benefits of evolving your podcast format and the importance of actively promoting your content.

Takeaways:

• Transitioning from a solo podcast to an interview format can enhance content variety and engagement.
• Creating a mentorship program not only adds value to your podcast but also fosters community growth.
• Podcasting can be a tool for networking, connecting with industry experts and sharing knowledge.
• The phrase 'rising tide floats all boats' encapsulates the idea of sharing knowledge for collective growth.
• Frequent podcast episodes allow for deeper exploration of industry topics and audience needs.
• Engaging with your community by featuring guests can expand your podcast's reach and relevance.

In this episode of Podjunction Podcast, host Sadaf Beynon interviews Matthew Holman, the Subscription Doc, about leveraging podcasting to grow a business. Matthew shares insights on content strategy, repurposing podcast content for social media, and the importance of having a strong opinion in your niche. Learn practical tips for balancing content creation and discover why podcasting is a powerful tool for connecting with your audience and showcasing your expertise.

Here are 3 key takeaways from my chat with Matthew:

1. Podcast-First Strategy: Matthew explains how making his podcast the centerpiece of his content strategy streamlined his entire process. It's not just about recording; it's about leveraging every episode for maximum impact.

2. Content Pillars: Learn how Matthew uses content pillars to maintain consistency and relevance across all platforms. This approach ensures his message resonates with his audience, no matter where they encounter it.

3. Repurposing Content: Discover Matthew's tactics for breathing new life into old content. His approach to recycling high-performing posts could be the game-changer your content strategy needs.

In this episode of Pod Junction, hosts Matt Edmundson and Sadaf Beynon discuss the importance of having a clear perspective and opinion in podcasting. They explore how having a strong stance can help differentiate your show and connect with your audience. The hosts also delve into the concept of identifying an "enemy" in your niche to rally your audience and give your podcast a unique voice.



Key Takeaways:

1. Embrace the power of perspective: Having a clear and distinct viewpoint in your podcast isn't just beneficial—it's essential. Without a strong opinion, you risk becoming just another voice in the crowded podcasting landscape.

2. Identify your content's "enemy": Establishing an antagonist or challenge for your podcast can create a compelling narrative. This "enemy" doesn't have to be a person; it could be a concept, a common problem, or even a large corporation that your audience can rally against.

3. Leverage real-world triggers for content: Pay attention to conversations with leads, clients, and industry peers. These interactions can spark ideas for relevant, timely podcast episodes that address current issues in your field.

4. Balance opinion with relevance: While having strong opinions is crucial, ensure they align with your podcast's core focus. Avoid straying into unrelated controversial topics that might alienate your audience or detract from your main message.

5. Use your perspective as a sales tool: Your podcast's viewpoint isn't just about content—it's a strategic asset. By consistently presenting a particular stance, you attract listeners who resonate with your perspective, potentially converting them into clients or customers.

In this episode of Podjunction Podcast, hosts Sadaf Beynon and Matt Edmundson discuss social media strategies for growing a podcast business. They are joined by Matthew Holman, host of the Subscription Prescription Podcast, who shares his insights on finding and engaging with audiences on different social media platforms. Holman emphasizes the importance of understanding where your audience is most active and experimenting with content strategies. He highlights the success of Twitter in driving inbound leads compared to other platforms. The episode also explores practical tips for sustaining social media engagement, such as forming supportive groups with podcast guests to bolster LinkedIn activity.

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Timestamps:

00:00 Introduction

01:17 Guest Introduction: Matthew Holman

01:43 Finding Your Audience

03:23 Social Media Strategies

17:10 Engagement Strategies and WhatsApp Groups

29:40 Final Thoughts and Next Episode Teaser

31:10 Conclusion and Farewell

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Key Takeaways:

1. Understand Where Your Audience is Active: It’s essential to know not just where your audience is present online, but where they are actively engaging. Platforms like Twitter and LinkedIn might surprise you with their effectiveness if your audience aligns with the platform's user base.
2. Commit to Strategic Experimentation: Testing different platforms and strategies requires commitment. Invest time—at least three months—to see measurable results and use content specific to each platform’s characteristics.
3. Cultivate Engagement through Community: Building a network (such as a WhatsApp group) with peers and guests can significantly boost social media traction. Engage with others’ content, fostering interaction that LinkedIn and similar platforms recognize and reward with increased visibility.

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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Ever wondered how to make your podcast work harder for your business? In this episode of Podjunction Podcast, Sadaf Beynon and Matt Edmundson are joined by Matthew Holman, host of Subscription Prescription, who shared his step-by-step approach to using his podcast as the foundation for his entire content strategy.

From newsletters and social media to YouTube videos and blog posts, Matthew reveals how to repurpose podcast content effectively—without feeling overwhelmed.

In this episode, you’ll learn:

✅ Why your podcast should lead your content strategy

✅ How to repurpose podcast content into multiple formats

✅ Tools and tips to simplify content creation and boost engagement

1. Start with What You Know: Use platforms where you’re already comfortable, then expand gradually. Consistency is more important than doing it all at once.
2. Podcast-First = More Content, Less Stress: One podcast episode can fuel your entire content strategy, including newsletters, blog posts, and social media updates.
3. Authenticity Beats Automation: AI tools can help, but refining content in your unique voice will create deeper connections with your audience.

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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Join Sadaf Beynon on Podjunction Podcast as she chats with Mark Asquith, co-founder of Captivate.fm, about transforming podcasting into a business tool. Discover how Mark's journey from a design agency owner to a podcasting pioneer can inspire your own podcasting success. Don't miss insights on creating engaging content and effective calls to action for business growth.

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Timestamps:

0:00 Intro

4:10 Mark Asquith's Journey

6:41 Podcasting as a Business Tool

10:23 Shifts in Podcasting Perception

12:43 Designing Effective Podcasts

17:46 Common Mistakes in Podcasting

22:45 Turning Listeners into Customers

25:20 Establishing Thought Leadership

29:22 Captivate's Role for Business Podcasters

31:27 Key Lessons for Business Growth

32:47 Podcasting's Unique Advantages

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Key Takeaways:

1. Design with Purpose: Mark emphasises the importance of designing a podcast with a clear purpose and a single call to action. He advises against overwhelming listeners with multiple requests, suggesting instead to focus on one memorable action that aligns with your business goals. This approach helps in effectively guiding listeners towards desired outcomes, such as joining an email list or visiting a website.

2. Quality Content and Consistency: He stresses the need for high-quality, engaging content that stands out. Mark highlights that podcasts should not just follow a generic interview format but should offer unique insights and value. Consistency in delivering this quality content is crucial for long-term success and establishing a strong brand presence.

3. Long-term Strategy: Mark points out that podcasting is a long-term endeavour. It requires patience and consistent effort to build a reputation and audience. He suggests viewing podcasting as a strategic channel that, over time, can significantly enhance brand recognition and customer trust, even continuing to benefit the business after active publishing has ceased.

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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Join Sadaf Beynon and Matt Edmundson on Podjunction Podcast as they explore the power of podcasting as a business tool with Mark Asquith, founder of Captivate.fm. Discover why podcasting isn't a quick path to riches but a valuable medium for those willing to invest time and effort. Tune in for insights on how businesses can leverage podcasting to educate, entertain, and grow their audience effectively.

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Timestamps:

0:00 Intro

1:04 Introduction of Mark Asquith

2:45 Perception Shift in Podcasting

5:23 Growth of Podcast Listening

8:44 Managing Podcast Expectations

12:00 Challenges in Podcast Sponsorship

16:06 E-commerce and Podcasting Strategies

19:11 AI's Role in Podcasting

22:23 Education and Entertainment in Podcasts

26:06 Upcoming Guest: Jason Greenwood

29:00 Success Story: Peter Murphy Lewis

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Key Takeaways:

1. Consistency and Effort are Key: Mark emphasises that podcasting is not a quick route to wealth. Instead, it requires consistent effort and dedication. He highlights the importance of recognising podcasting as a channel that demands hard work and persistence to realise its potential as a business tool.

2. Quality Content is Crucial: The shift in podcasting perception has led to an understanding that content must be both educational and entertaining. Mark points out that businesses need to provide valuable content that positions them as experts while also engaging their audience. This dual focus on education and entertainment is essential for standing out in a competitive market.

3. Adapt to Changing Consumer Behaviour: Mark notes the evolution in consumer behaviour, with podcasting becoming mainstream and listeners having more choices. He advises that podcasters need to adapt by offering high-quality content and exploring various media channels to maintain and grow their audience. This includes leveraging social media, newsletters, and other platforms to engage listeners beyond the podcast itself.

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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!