In this episode of Podjunction, hosts Sadaf Beynon and Matt Edmundson discuss the evolution of podcast formats with guest Jason Greenwood, host of the Ecommerce Edge podcast. Jason shares his journey from solo to interview-style podcasting, highlighting the benefits of networking and knowledge sharing in the industry. The hosts also explore the importance of community engagement and content promotion for podcast growth.

---

Timestamps:

0:00 Intro

5:23 Evolving podcast formats: Solo to interview

11:38 Benefits of interview-style podcasts

17:16 Adapting content to audience needs

20:23 Sharing knowledge benefits the industry

24:54 Creating trailers and promos

28:45 Engaging with your community

---

Key Takeaways:

1. Adapt Your Podcast Format to Sustain Growth:

Jason initially started with a solo podcast but found it "pretty rapidly became unsustainable." He advises evolving your format to include interviews, which allows for diverse content and expert insights. He states, "I had to pretty rapidly pivot into an interview style podcast."

2. Leverage Podcasting for Continuous Learning:

Jason emphasises the dual benefit of podcasting as a learning tool, not just for the audience but for the host as well. He mentions, "It's not just a chance for my audience to learn, but it's absolutely equally a chance for me to learn in deeper ways."

3. Provide a Platform for Knowledge Sharing:

Jason believes in using his podcast to amplify voices that might not have their own platform. He says, "Another goal of my podcast is to expand the hive mind of knowledge in our community by giving a platform to people that otherwise wouldn't have a platform to speak out about their knowledge."

---

Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Ever wondered how top podcasters evolve their shows?

On Podjunction, we're unpacking insights from Sadaf Beynon's conversation with Jason Greenwood, where he shares his journey from running a solo podcast to creating an engaging, interview-driven show. Jason talks about adapting to industry shifts and how he now publishes three episodes a week, blending mentorship and B2B commerce insights. He emphasizes the value of giving experts a platform to share their knowledge, helping to foster a thriving community where 'a rising tide floats all boats.'

Together Sadaf and Matt reflect on the key lessons they’ve taken from Jason’s approach, discussing the benefits of evolving your podcast format and the importance of actively promoting your content.

Takeaways:

• Transitioning from a solo podcast to an interview format can enhance content variety and engagement.
• Creating a mentorship program not only adds value to your podcast but also fosters community growth.
• Podcasting can be a tool for networking, connecting with industry experts and sharing knowledge.
• The phrase 'rising tide floats all boats' encapsulates the idea of sharing knowledge for collective growth.
• Frequent podcast episodes allow for deeper exploration of industry topics and audience needs.
• Engaging with your community by featuring guests can expand your podcast's reach and relevance.

In this episode of Podjunction Podcast, host Sadaf Beynon interviews Matthew Holman, the Subscription Doc, about leveraging podcasting to grow a business. Matthew shares insights on content strategy, repurposing podcast content for social media, and the importance of having a strong opinion in your niche. Learn practical tips for balancing content creation and discover why podcasting is a powerful tool for connecting with your audience and showcasing your expertise.

Here are 3 key takeaways from my chat with Matthew:

1. Podcast-First Strategy: Matthew explains how making his podcast the centerpiece of his content strategy streamlined his entire process. It's not just about recording; it's about leveraging every episode for maximum impact.

2. Content Pillars: Learn how Matthew uses content pillars to maintain consistency and relevance across all platforms. This approach ensures his message resonates with his audience, no matter where they encounter it.

3. Repurposing Content: Discover Matthew's tactics for breathing new life into old content. His approach to recycling high-performing posts could be the game-changer your content strategy needs.