What if your smartphone-sized ultrasound device could detect cancer in its earliest stages—without new hardware?In this episode of Pitch, Build, Scale, host Chris Fanchi sits down with Soner Hacıhaliloğlu, CEO of PONS, to explore how software-only AI is transforming diagnostic imaging and making early detection more accessible around the world.Soner shares the story of building a company at the intersection of medtech, AI, and social impact—how they launched during the pandemic, validated results with Mayo Clinic and African midwives, and are now scaling to become the data backbone of preventative care.From the challenges of regulation and reimbursement to the promise of AI in democratizing health access, this episode dives deep into a vision of care that’s fast, decentralized, and truly global.Resources🌐 Learn more about PONS: https://www.ponstech.co/📈 Work with Big North Marketing: https://www.BigNorthMarketing.comChapters00:00 Introduction to Soner and PONS Technology03:33 Soner's Journey into Healthcare and Entrepreneurship06:27 The Impact of Ultrasound Technology on Early Detection09:38 Understanding PONS Technology and Its Applications12:34 Market Strategy and Business Model of PONS15:14 AI's Role in Healthcare Transformation18:23 Regulatory Challenges and AI in Healthcare21:25 Collaboration with Medical Device Companies24:35 Future Goals and Data Privacy in Healthcare27:26 Funding and Growth Challenges for PONS30:19 Final Thoughts and Future Vision

That spark of imagination kids have? Wendy is turning it into their superpower.

In this episode of Pitch, Build, Scale, we sit down with Lance Neuhauser, serial founder and CEO of Wendy—an AI-powered, choice-based storytelling platform built to guide how children read, create, and develop emotional intelligence in an AI-driven world.

Use the promo code MAGICMONTH to get one free month of access to the Wendy app. Visit https://trywendy.com

Lance shares how his journey from leading global ad tech companies to building a storytelling platform for kids was inspired by a powerful mix of family legacy, educational insight, and an urgent call to prepare kids for a radically different future.

We explore how Wendy blends safety-first AI design with child-driven creativity, why curiosity and narrative will define the jobs of the future, and how we can use today’s tools to build a more human tomorrow.

Whether you're a tech leader, a parent, or a product visionary, this is a must-listen on how to build transformational tech with soul.⛓️ ResourcesWendy: https://trywendy.comLance Neuhauser on LinkedIn: https://www.linkedin.com/in/lanceneuhauserBig North Marketing: https://bignorthmarketing.comChapters00:00 Introduction to Wendy and Lance Neuhauser01:51 Lance's Journey into Technology and Entrepreneurship06:57 Inspiration Behind Wendy: The Importance of Storytelling13:39 The Role of AI in Children's Storytelling20:54 Preparing Kids for the Future: Skills for Tomorrow27:45 Data Privacy and Safety in Children's Apps35:17 Future Roadmap for Wendy and Educational Impact

Most dev teams can build software—but very few can guarantee it delivers business value.

In this episode of Pitch, Build, Scale, we sit down with Dave Todaro, founder of Ascendle and author of The Epic Guide to Agile, to unpack what separates strategic software success from over-engineered failure.

We cover how Dave’s early programming days shaped his obsession with real-world impact, why most product timelines still fail despite modern tools, and how to make AI a productive coding assistant—not a liability.

You’ll hear hard-won lessons on agile delivery, client validation, pricing transparency, and building software with “no room for failure.” If you lead a dev shop or enterprise product team, this one’s a masterclass in modern software strategy.

Orchestral musician turned AI founder? Meet Martika Brianne Jones, CEO of BŪP, who’s redefining sales follow-up with automated empathy. From capturing leads at events to transforming B2B relationships with AI-personalized messaging, this episode is packed with insights on innovation, scaling, and storytelling in tech.

Resources:
BŪP: https://www.bup.ai
Big North Marketing: https://www.bignorthmarketing.com

Raghu Gollamudi has built and exited multiple SaaS companies—but his latest mission might be his boldest yet.

As CEO and Co-founder of Included, Raghu is tackling a massive gap in HR tech: transforming workforce data into real-time, actionable intelligence using AI. In this episode, he shares how Included is helping leaders make faster decisions, reduce attrition, and build more data-driven teams—without needing an entire people analytics department.

Tune in as we discuss:

• Why dashboards aren’t enough

• The real challenge with fragmented HR systems

• How Included became AI-native from day one

• What’s next for scaling people analytics

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🔗 Learn more: https://www.included.ai📩 Book a free growth consult: https://www.bignorthmarketing.com

In this episode of Pitch, Build, Scale, we sit down with Eric Dunn—CEO of Plastix Marketing and Aesthetix CRM—to unpack how AI-powered automation is transforming patient engagement and marketing operations for medspas and cosmetic surgery clinics.

Eric shares the journey from running a niche digital agency to building a proprietary CRM platform—then layering on AI to fix the biggest bottleneck in the industry: follow-up failure. We dig into:

• Why most local businesses don’t need more leads—they need better systems

• The automations that are actually moving the needle for small clinics

• The leap from services to SaaS (and the critical lessons along the way)

• How to scale an agency without becoming the bottleneck

• The future of AI in hyper-niche verticals

Whether you're a SaaS founder, agency owner, or product builder, this episode is packed with real-world takeaways on solving real business problems with smart tech.

Resources:

• Aesthetix CRM: https://aesthetixcrm.com

• Plastix Marketing: https://plastixmarketing.com

• Work with us: https://BigNorthMarketing.com

Can you really build cybersecurity so effective that it stops ransomware 100% of the time?

In this episode of Pitch, Build, Scale, we sit down with Dennis Underwood, CEO of Cyber Crucible, to discuss kernel-level defense, hyper-automation, and what it takes to disrupt a crowded infosec market.

Dennis shares lessons from working in the intelligence community, building resilient security software, and selling proactively in a market that’s used to reacting. If you work in enterprise tech, SaaS, or cybersecurity, this one’s a must-listen.

Resources💼 Learn more about Cyber Crucible: https://www.cybercrucible.com📨 Want help growing your dev shop or SaaS company? Let's talk: https://BigNorthMarketing.com

Composer. Engineer. Studio Founder.

Jim Welch has worn all three hats—and built a thriving immersive tech studio while doing it.

In this episode of Pitch, Build, Scale, Jim joins Chris Fanchi to talk about the evolution of DevHouse Agency, balancing client work with original IP, and how AR/VR is reshaping industries from oil and gas to education. He also opens up about team culture, AI in game dev, and the real bottleneck holding back his next level of growth.

If you're building in gaming, immersive media, or creative tech, this one's for you.