What if your smartphone-sized ultrasound device could detect cancer in its earliest stages—without new hardware?In this episode of Pitch, Build, Scale, host Chris Fanchi sits down with Soner Hacıhaliloğlu, CEO of PONS, to explore how software-only AI is transforming diagnostic imaging and making early detection more accessible around the world.Soner shares the story of building a company at the intersection of medtech, AI, and social impact—how they launched during the pandemic, validated results with Mayo Clinic and African midwives, and are now scaling to become the data backbone of preventative care.From the challenges of regulation and reimbursement to the promise of AI in democratizing health access, this episode dives deep into a vision of care that’s fast, decentralized, and truly global.Resources🌐 Learn more about PONS: https://www.ponstech.co/📈 Work with Big North Marketing: https://www.BigNorthMarketing.comChapters00:00 Introduction to Soner and PONS Technology03:33 Soner's Journey into Healthcare and Entrepreneurship06:27 The Impact of Ultrasound Technology on Early Detection09:38 Understanding PONS Technology and Its Applications12:34 Market Strategy and Business Model of PONS15:14 AI's Role in Healthcare Transformation18:23 Regulatory Challenges and AI in Healthcare21:25 Collaboration with Medical Device Companies24:35 Future Goals and Data Privacy in Healthcare27:26 Funding and Growth Challenges for PONS30:19 Final Thoughts and Future Vision