Host Roger Christie delves into the misconception that LinkedIn is primarily a sales platform, emphasising that it is, in fact, a RELATIONSHIPS platform. Drawing insights from guest Helen Graney, CEO of Weber Shandwick and Jack Morton (tune in to episode 44 of the Your Digital Reputation podcast to learn more about her story), the episode highlights the importance of community and authentic engagement to enjoy success on LinkedIn.

Tune in for practical advice on the best "1-2 combination" to sales and community building on LinkedIn.

TIMESTAMPS:

[00:01:37] LinkedIn is a relationships platform.

[00:05:32] Start with your community.

[00:08:31] Facilitate your sales opportunities.

[00:11:34] Learn skills via the LinkedIn™ for Leaders program.

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THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS

The Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.

For more information head to: www.digitalreputationacademy.com

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SIGN UP + KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: www.digitalreputationacademy.com/subscribe

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CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

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