Host Roger Christie explains why leaders are an essential ingredient for employee advocacy on LinkedIn, and three practical steps leaders and their advisers can take to unlock a wide range of benefits.

Inspired by the success story of recent guest Dirk Otto, General Manager for Boehringer Ingelheim, (tune in to episode 47 to learn more about Dirk's story), Roger also taps into the wisdom of eight (yes - EIGHT!) past guests on the show who all reinforce the same thinking: the organisations who generate talent, sales and innovation opportunities online are those whose leaders show the way. You will find links to their full episodes below, too.

Tune in for practical advice on how you or your leader can set the tone on LinkedIn.

TIMESTAMPS:

00:02:00 - Encouraging staff on LinkedIn (Dirk Otto's example).

00:05:57 - Leader's setting the example on LinkedIn.

00:10:40 - Celebrating your team on LinkedIn.

00:12:08 - Empowering your team on LinkedIn.

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PAST EPISODES REFERENCED:

1. Helen Graney
2. Dr Kirstin Ferguson
3. Deborah Jenkins
4. Amanda Yeates
5. Glenn Patterson
6. Rosie Oldfield, Elliott Franks & Dani Maidens

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THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS

The Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.

For more information head to: www.digitalreputationacademy.com

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SIGN UP + KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: www.digitalreputationacademy.com/subscribe

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Your Digital Reputation, host Roger Christie explores how new CEOs should use LinkedIn, drawing on the experiences of Dirk Otto, General Manager for pharmaceutical and animal health business Boehringer Ingelheim in Australia & New Zealand. Dirk shares his lessons after moving from Spain to Australia, and highlights the importance of empowering your people to use LinkedIn as a business tool. Tune in to hear his full story.

TIMESTAMPS:

00:01:56 - Dirk Otto's Role and Transition to Australia

00:10:05 - The Importance of Telling Your Story

00:13:32 - The Human Approach to LinkedIn

00:15:53 - Building Trust Through LinkedIn

00:21:53 - Building Trust in the Pharmaceutical Industry

00:24:47 - Encouraging Staff to Use LinkedIn

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THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS

The Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.

For more information head to: www.digitalreputationacademy.com

--

SIGN UP + KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: www.digitalreputationacademy.com/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

Host Roger Christie explores the crucial skill of listening, and how LinkedIn can be an enabler for time-poor leaders. Roger shares his three-step strategy, inspired by the success of recent guest Trina Jones, NSW Rental Commissioner (tune in to episode 46 of the Your Digital Reputation podcast to learn more about her story). As Roger explains: "Listening enables understanding. Understanding facilitates ideation. And ideation creates solutions."

Tune in for practical advice on how to build strong, trusted relationships with the most important audiences in your world on LinkedIn.

TIMESTAMPS:

00:02:30 - Steps to Effective Listening on LinkedIn

00:04:05 - Step 1: Curate Your Network (further advice in this practical episode)

00:05:51 - Step 2: Listen and Participate

00:11:02 - Step 3: Connect and Accelerate

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THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS

The Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.

For more information head to: www.digitalreputationacademy.com

--

SIGN UP + KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: www.digitalreputationacademy.com/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.