エピソード

  • Google Ads: Why Most Freelancers Miss the Mark

    Google Ads: Why Most Freelancers Miss the Mark
    2025/06/17
    Yousaf Yunes discusses the critical importance of understanding client sales and the competitive landscape in freelance services. He emphasizes the need for quality over cost when hiring freelancers, particularly in managing PPC campaigns. The discussion delves into diagnosing common issues with ad campaigns and conversions, highlighting the difference between consulting and agency services. Yousaf advocates for a retainer model as the most effective way to scale a business, especially in competitive industries like restaurants. takeaways
    • If you don't care about your client sales, someone else will.
    • Sorting by the lowest bidder often leads to poor results.
    • Insanity is doing the same thing repeatedly and expecting different results.
    • Many freelancers lack the necessary skills for effective PPC management.
    • Micro conversions are not the same as actual sales conversions.
    • Consultations alone won't scale your business effectively.
    • Quality agencies are essential for understanding and optimizing campaigns.
    • You need to be responsible for your ad buys and conversions.
    • A retainer model is crucial for business growth.
    • Investing in quality services pays off in the long run.
    Sound Bites
    • "How are your client sales?"
    • "Your CRM is not linked."
    • "You're paying for misfires, man."
    Chapters 00:00 Client Sales: The Foundation of Success 02:04 Understanding PPC Audits and Campaign Management 04:10 The Importance of Quality Over Cost in Freelancing 06:19Diagnosing Marketing Problems: A Deeper Look 08:37 Consultation vs. Retainer: The Key to Scaling Business keywords: client sales, freelance services, PPC audits, Google ads, restaurant marketing, conversion optimization, consulting, agency services, business scaling, Upwork
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    13 分
  • The Upwork Question

    The Upwork Question
    2025/06/12
    Strategies for achieving success on Upwork, emphasizing the importance of client relationships, building a strong profile, and starting with small gigs. He shares personal experiences and insights on navigating the platform, the significance of goodwill, and the challenges freelancers face. The conversation highlights the need for patience and persistence in building a freelance career. takeaways
    • Always start with assessing client account performance.
    • Goodwill can be beneficial but may lead to exploitation.
    • A strong Upwork profile is essential for success.
    • Include a video introduction on your profile.
    • Showcase your work with screenshots and case studies.
    • Long-term clients enhance your Upwork profile.
    • Use Kinects wisely to promote your profile.
    • Start with small gigs to build credibility.
    • Networking is crucial for future opportunities.
    • Be cautious of clients seeking free advice.
    Sound Bites
    • "Start off with small, easy gigs."
    • "You have to start somewhere."
    • "Helping is a great networking tool."
    Chapters 00:00 Introduction to Client Success and Sales 02:59 Navigating Upwork for Freelance Success 05:54 Building a Strong Upwork Profile 08:51 The Importance of Goodwill and Networking 12:09 Starting Small: The Path to Long-Term Success 15:00 Learning from Experiences and Challenges 18:11 Conclusion and Final Though
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    16 分
  • Stop Lazy Buying: Scale With Real Strategy

    Stop Lazy Buying: Scale With Real Strategy
    2025/06/08
    Yousaf Yunes discusses the critical aspects of client sales, retainer structures, and the importance of experimentation in marketing. He emphasizes the need for agencies to provide value through effective strategies rather than engaging in lazy buying practices. The discussion highlights the challenges of pricing services appropriately and the necessity of understanding the workload involved in client relationships to ensure sustainable business growth. takeaways
    • Always check on your clients' sales regularly.
    • Low fee structures can lead to lazy buying.
    • Experimentation is essential for scaling marketing efforts.
    • Retainers should reflect the actual work involved.
    • Lazy buying can rip clients off.
    • Understanding the value of services is crucial.
    • Effective communication with clients is key.
    • Pricing should account for the workload.
    • Scaling requires a minimum threshold of investment.
    • Agencies must prioritize results over low-cost services.
    titles
    • Maximizing Client Sales: Strategies for Success
    • The Art of Retainer Structures in Marketing
    Sound Bites
    • "How are your client sales doing?"
    • "We do not buy, we experiment to scale."
    • "How are you gonna scale that?"
    Chapters 00:00 Client Sales and Daily Check-ins 02:28 Fee Structures and Lazy Buying 05:39 The Importance of Experimentation 09:03 Scaling and Retainer Models keywords: client sales, retainer structures, marketing experimentation, lazy buying, scaling strategies, agency pricing, value in services, client relationships, advertising costs, business growth
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    11 分
  • Skill-Up Using Chat GPT: Courses and SKOOL Will Be Obsolete

    Skill-Up Using Chat GPT: Courses and SKOOL Will Be Obsolete
    2025/06/04
    Yousaf Yunes discusses his recent experiences with Google Marketing, enhanced conversions, and the role of AI in learning. He reflects on how AI tools like ChatGPT can assist in skill development, particularly in digital marketing. Yousaf also explores the evolving landscape of online courses and mentorship, emphasizing the importance of hands-on experience and guidance in mastering complex topics like conversions and data analysis. takeaways
    • Yousaf shares insights from his experience with Google Marketing and enhanced conversions.
    • He emphasizes the importance of cleaning up data signals for better conversions.
    • AI tools like ChatGPT can significantly aid in learning complex topics.
    • Courses may be becoming less relevant as self-learning and mentorship rise.
    • Hands-on experience is crucial for mastering digital marketing skills.
    • Yousaf highlights the complexity of conversions and the need for foundational knowledge.
    • He discusses the potential of AI in designing learning programs.
    • Mentorship remains a key component in effective learning.
    • The conversation touches on the future of digital marketing education.
    • Yousaf reflects on the challenges of learning advanced conversions.
    Sound Bites
    • "Courses are really going away."
    • "AI can only teach you so much."
    Chapters 00:00 Exploring Google Marketing and Enhanced Conversions 03:05 The Role of AI in Learning and Skill Development 06:09 The Future of Courses and Mentorship in Digital Marketing 08:49 Understanding the Complexity of Conversions and Data Analysis keywords: Google Marketing, Enhanced Conversions, AI Learning, Digital Marketing, Data Analysis, GTM, GA4, Conversion Linker, Mentorship, Online Courses
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    12 分
  • How Are Sales?

    How Are Sales?
    2025/06/01
    Yousaf discusses the importance of effective communication with clients regarding sales metrics and the need to translate data into actionable insights. He emphasizes the necessity of building a resource network to support clients' needs and highlights the value of networking with competitors to foster business growth. The dialogue provides practical advice for digital marketers and agency owners on how to navigate client relationships and enhance revenue generation. takeaways
    • Sales conversations should start with asking about leads and sales.
    • Regular check-ins with clients are essential for accurate data assessment.
    • Understanding the reality of sales performance is crucial for client retention.
    • Data must be translated into meaningful insights for clients.
    • Building a resource network is vital for providing comprehensive services.
    • Being a 'Swiss army knife' means having diverse skills and resources.
    • Networking with competitors can lead to mutual referrals and business opportunities.
    • It's important to have reliable contacts for SEO, email marketing, and creative services.
    • Always be prepared to recommend trusted professionals to clients.
    • Maintaining good relationships with competitors can enhance business growth.
    Chapters 00:00 Understanding Client Communication and Sales Metrics 04:38 Translating Data into Actionable Insights 10:42 Building a Resource Network for Success 15:07 The Importance of Networking with Competitors keywords: client communication, sales metrics, data insights, resource network, networking, digital marketing, SEO, email marketing, conversion tracking, advertising
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    15 分
  • Impression Share Deconstructed: From my YouTube Channel

    Impression Share Deconstructed: From my YouTube Channel
    2025/05/26
    Yousaf Yunes explains when to use Impression Share, its importance in lead generation, and how it relates to ad rank and budget. Yousaf emphasizes the need for a strategic approach to owning brand terms and optimizing campaigns for better performance. takeaways
    • Impression Share is crucial for understanding ad visibility.
    • Lead generation strategies differ from e-commerce strategies.
    • Owning specific keywords in targeted areas is essential.
    • Ad rank is influenced by cost per click and quality scores.
    • A good impression share for brand terms is 75-80%.
    • Conquering brand terms is a cost-effective strategy.
    • High impression share without conversions indicates an issue.
    • Campaign adjustments should focus on long-term goals.
    • Absolute top of page positioning is vital for brand campaigns.
    • Quality scores matter less when focusing on conversions.
    • Click here to view the video from the YouTube channel
    Sound Bites
    • "Impression Share is the way to go."
    • "This is definitely an exception."
    Chapters 00:00 Understanding Impression Share 02:55 Strategies for Lead Generation 05:45 Analyzing Ad Rank and Budget Impact 09:10 Optimizing Campaigns for Brand Terms
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    11 分
  • $100 a Week Consultants SUCK!

    $100 a Week Consultants SUCK!
    2025/05/25
    In this conversation, Yousaf Yunes discusses the critical nature of client relationships and the effectiveness of retainer agreements over traditional consulting models. He argues that consultants often provide limited value and emphasizes the importance of a comprehensive marketing approach that includes experimentation and creative strategies. Yousaf shares personal experiences and insights on achieving better business outcomes through effective client engagement and robust marketing practices. takeaways
    • The best arrangement for client relationships is a retainer.
    • Consultants often provide limited value compared to retainers.
    • Charging low fees undermines the perceived value of services.
    • Effective marketing requires understanding complex metrics like ROAS.
    • Consultants often lack the ability to conduct meaningful experiments.
    • Retainers should involve multiple ongoing experiments to optimize results.
    • Creative capabilities are essential for effective marketing strategies.
    • Businesses should not rely solely on paid advertising for success.
    • A retainer should reflect the level of work and expertise provided.
    • Understanding the client's business is crucial for delivering value.
    Sound Bites
    • "Consultants are just small time."
    • "I just completely baffles me."
    Chapters 00:00 The Importance of Client Relationships 03:14 Consultants vs. Retainers: The Revenue Model Debate 06:03 The Impact of Consultants on Business Performance keyword: sclient relationships, retainers, consultants, business growth, marketing strategies, revenue models, ROAS, experiments, agency work, consulting
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    9 分
  • Anyone Can Do Meta Ads after June and Scale Easily?

    Anyone Can Do Meta Ads after June and Scale Easily?
    2025/05/19
    Yousaf Yunes discusses insights from John Moran and Meta's Advantage Plus advertising strategy. He explores the implications of these changes on media buying, the importance of creative strategy, and the evolving role of AI in advertising. Yousaf emphasizes the need for expertise in navigating the complexities of digital advertising, despite the lowered barriers to entry. He concludes with thoughts on the future of advertising and the ongoing demand for professional assistance in managing ad campaigns. takeaways
    • John Moran is a respected figure in the advertising industry.
    • Meta's Advantage Plus will change how campaigns are run.
    • Creative strategy is crucial for successful Meta ads.
    • AI can assist but cannot replace expert knowledge.
    • High converting creative is more important than audience targeting.
    • Navigating the advertising platform requires skill and understanding.
    • The barrier to entry for media buying is lowering.
    • Clients often struggle with effective ad creative.
    • There is still a strong demand for agency support in advertising.
    • The conversation around advertising strategies is ongoing and evolving.
    titles
    • Navigating the Future of Meta Advertising
    • The Evolution of Media Buying
    Sound Bites
    • "Meta has changed the game."
    • "This is an evolving conversation."
    • "Nobody wants to do those ads."
    Chapters 00:00 Introduction to John Moran and MetaAdvantage Plus 02:33 Meta's Advantage Plus Sales Campaigns 05:17 The Importance of Creative in Meta Ads 08:2 Navigating Meta Ads: The Role of Agencies 10:54 AI in Media Buying: Opportunities and Challenges 13:31 The Future of Meta Ads and Agency Support keywords: MetaAdvantage Plus, advertising strategies, media buying, creative strategy, AI in advertising, PPC, digital marketing, social media ads, advertising trends
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    19 分