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PPC with YRV Dynamics

PPC with YRV Dynamics

著者： CEO and Founder of YRV Dynamics Yousaf Yunes
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 Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.Copyright 2025 All Rights Reserved マーケティング マーケティング・セールス 経済学
エピソード
  • Google Ads: Why Most Freelancers Miss the Mark

    Google Ads: Why Most Freelancers Miss the Mark
    2025/06/17
    Yousaf Yunes discusses the critical importance of understanding client sales and the competitive landscape in freelance services. He emphasizes the need for quality over cost when hiring freelancers, particularly in managing PPC campaigns. The discussion delves into diagnosing common issues with ad campaigns and conversions, highlighting the difference between consulting and agency services. Yousaf advocates for a retainer model as the most effective way to scale a business, especially in competitive industries like restaurants. takeaways
    • If you don't care about your client sales, someone else will.
    • Sorting by the lowest bidder often leads to poor results.
    • Insanity is doing the same thing repeatedly and expecting different results.
    • Many freelancers lack the necessary skills for effective PPC management.
    • Micro conversions are not the same as actual sales conversions.
    • Consultations alone won't scale your business effectively.
    • Quality agencies are essential for understanding and optimizing campaigns.
    • You need to be responsible for your ad buys and conversions.
    • A retainer model is crucial for business growth.
    • Investing in quality services pays off in the long run.
    Sound Bites
    • "How are your client sales?"
    • "Your CRM is not linked."
    • "You're paying for misfires, man."
    Chapters 00:00 Client Sales: The Foundation of Success 02:04 Understanding PPC Audits and Campaign Management 04:10 The Importance of Quality Over Cost in Freelancing 06:19Diagnosing Marketing Problems: A Deeper Look 08:37 Consultation vs. Retainer: The Key to Scaling Business keywords: client sales, freelance services, PPC audits, Google ads, restaurant marketing, conversion optimization, consulting, agency services, business scaling, Upwork
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    13 分
  • The Upwork Question

    The Upwork Question
    2025/06/12
    Strategies for achieving success on Upwork, emphasizing the importance of client relationships, building a strong profile, and starting with small gigs. He shares personal experiences and insights on navigating the platform, the significance of goodwill, and the challenges freelancers face. The conversation highlights the need for patience and persistence in building a freelance career. takeaways
    • Always start with assessing client account performance.
    • Goodwill can be beneficial but may lead to exploitation.
    • A strong Upwork profile is essential for success.
    • Include a video introduction on your profile.
    • Showcase your work with screenshots and case studies.
    • Long-term clients enhance your Upwork profile.
    • Use Kinects wisely to promote your profile.
    • Start with small gigs to build credibility.
    • Networking is crucial for future opportunities.
    • Be cautious of clients seeking free advice.
    Sound Bites
    • "Start off with small, easy gigs."
    • "You have to start somewhere."
    • "Helping is a great networking tool."
    Chapters 00:00 Introduction to Client Success and Sales 02:59 Navigating Upwork for Freelance Success 05:54 Building a Strong Upwork Profile 08:51 The Importance of Goodwill and Networking 12:09 Starting Small: The Path to Long-Term Success 15:00 Learning from Experiences and Challenges 18:11 Conclusion and Final Though
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    16 分
  • Stop Lazy Buying: Scale With Real Strategy

    Stop Lazy Buying: Scale With Real Strategy
    2025/06/08
    Yousaf Yunes discusses the critical aspects of client sales, retainer structures, and the importance of experimentation in marketing. He emphasizes the need for agencies to provide value through effective strategies rather than engaging in lazy buying practices. The discussion highlights the challenges of pricing services appropriately and the necessity of understanding the workload involved in client relationships to ensure sustainable business growth. takeaways
    • Always check on your clients' sales regularly.
    • Low fee structures can lead to lazy buying.
    • Experimentation is essential for scaling marketing efforts.
    • Retainers should reflect the actual work involved.
    • Lazy buying can rip clients off.
    • Understanding the value of services is crucial.
    • Effective communication with clients is key.
    • Pricing should account for the workload.
    • Scaling requires a minimum threshold of investment.
    • Agencies must prioritize results over low-cost services.
    titles
    • Maximizing Client Sales: Strategies for Success
    • The Art of Retainer Structures in Marketing
    Sound Bites
    • "How are your client sales doing?"
    • "We do not buy, we experiment to scale."
    • "How are you gonna scale that?"
    Chapters 00:00 Client Sales and Daily Check-ins 02:28 Fee Structures and Lazy Buying 05:39 The Importance of Experimentation 09:03 Scaling and Retainer Models keywords: client sales, retainer structures, marketing experimentation, lazy buying, scaling strategies, agency pricing, value in services, client relationships, advertising costs, business growth
    続きを読む 一部表示
    11 分

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