Transform your wedding videography business by mastering the StoryBrand framework to connect deeply with ideal clients. Learn how to position your couples as the heroes of their story while showcasing your role as their trusted guide, helping you stand out in a crowded market and book higher-value weddings. This episode breaks down exactly how wedding videographers can implement StoryBrand principles to communicate their value and create clear calls to action that convert.

Key Topics:

• Understanding how StoryBrand specifically applies to wedding videography businesses
• Positioning yourself as the guide while making your couples the heroes of their story
• Addressing common client pain points: camera shyness and finding the right videographer
• Creating clear, simple calls-to-action that drive bookings
• Using consistent messaging across your website, social media, and emails
• Leveraging testimonials to demonstrate client transformation
• Selling emotion, legacy, and the magic of a couple's important day

Resources Mentioned:

• Marketing Made Simple podcast by Donald Miller
• StoryBrand framework by Donald Miller
• Memoir Mastery course

Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!

Hosted by: Hannah McGinty
Edited by: Manuel Mesa

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Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#WeddingVideography #StoryBrand #CreativeEntrepreneur #WeddingBusiness #VideoMarketing #WeddingFilm #BusinessGrowth #MarketingStrategy

Discover how transforming your money mindset can unlock new levels of confidence, clarity, and success in your business. In this episode, host Hannah McGinty dives into the misconceptions around pricing, selling, and valuing your expertise as a wedding professional or creative entrepreneur. Learn the mindset shifts that will empower you to confidently charge what you're worth and attract dream clients who value your unique skills.

Key Takeaways:

• Why "How much?" isn't a rejection—it’s an opportunity to communicate value
• The art of listening to sell with confidence and ease
• How to price your expertise instead of your time to reflect your true worth
• Practical steps to align your pricing with the transformation you provide

This episode is perfect for entrepreneurs and creatives who are:
✅ Struggling with pricing or handling objections from potential clients
✅ Ready to elevate their sales conversations without sounding pushy
✅ Looking to build a business that reflects their value and expertise

Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!

Hosted by: Hannah McGinty
Edited by: Manuel Mesa

Sign Up for the Masterclass: "What You’re Not Saying Is Costing You Sales" CLICK HERE
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#BusinessPodcast #MoneyMindset #Entrepreneur #WeddingProfessionals #SmallBusiness #PricingStrategy #BusinessGrowth #EntrepreneurMindset #CreativeBusiness

This holiday season, discover why the "scarcity mindset" might be holding back both your spirit and your success. Join Hannah McGinty as she breaks down how shifting from scarcity to abundance thinking can transform your approach to business and life. Learn why true success isn't about holding tight—it's about lifting others up.

Key Takeaways:

• Why the scarcity mindset is a hidden success blocker
• How giving strategically can multiply your resources and opportunities
• Real-world examples of abundance thinking from successful entrepreneurs
• Practical ways to create value without depleting your resources

This episode is perfect for entrepreneurs and creatives who are:
✅ Wrestling with holiday season stress
✅ Looking to grow their impact without depleting their resources
✅ Ready to transform their relationship with giving and receiving

Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!

Hosted by: Hannah McGinty
Edited by: Manuel Mesa

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AND
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#BusinessPodcast #Entrepreneur #AbundanceMindset #SmallBusiness #Giving #BusinessGrowth #CommunityBuilding #EntrepreneurMindset #BusinessSuccess #HolidayHustle

Your health and boundaries aren’t just “nice to have”—they’re critical to your success. In this episode, we uncover why neglecting your well-being might be quietly sabotaging your business growth. You’ll learn why working yourself into the ground isn’t a badge of honor but a recipe for burnout.

Key Takeaways:

• How ignoring your health directly impacts your business’s bottom line
• The dangerous cycle of burnout and how to break free
• Why setting boundaries is your greatest tool for long-term success
• Practical strategies to prioritize your well-being without sacrificing growth

This episode is perfect for entrepreneurs and creatives who are:
✅ Feeling overwhelmed and overworked
✅ Struggling to balance business growth with personal health
✅ Ready to break free from burnout and build a sustainable business

Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!

Hosted by: Hannah McGinty
Edited by: Manuel Mesa

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AND
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#BusinessPodcast #Entrepreneur #VideographyBusiness #SmallBusiness #VideoProduction #BusinessGrowth #WorkLifeBalance #BurnoutRecovery #SustainableSuccess

Being frugal in your video business might be the most expensive mistake you're making. In this episode, we break down why investing in yourself isn't just about gear—it's about positioning yourself for premium clients and higher-value projects.

Key Takeaways:

• Why working with basic equipment is costing you high-ticket clients
• The truth about what premium clients look for before they hire you
• Real examples of how investing in myself unlocked a 6-figure videography businesses
• Practical steps to strategically upgrade your business

Perfect for videographers ready to:

• Break through the $100K ceiling
• Attract higher-paying clients
• Build a premium brand
• Stop competing on price

Connect With Us:

• Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!
• Host: Hannah McGinty
• Editor: Manuel Mesa

Join our free FB Group
AND
Join our course community

#BusinessPodcast #Entrepreneur #VideographyBusiness #SmallBusiness #VideoProduction #BusinessGrowth

Dive into the crucial world of business structures with Hannah McGinty as she breaks down the pros and cons of different legal entities for creative entrepreneurs. Learn the key differences between Sole Proprietorship, LLC, and S-Corporation, plus get practical insights from Hannah's personal journey through different business structures.

Key Topics Covered:

• Sole Proprietorship: Benefits and limitations for solo entrepreneurs
• Limited Liability Company (LLC): Flexibility and protection features
• S-Corporation: Tax advantages and operational requirements
• Understanding personal liability risks
• Key questions to consider before choosing a structure
• Real-world transition experiences and lessons learned

Resources Mentioned:

• Zen Business
• LegalZoom

Connect With Us:

• Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!
• Host: Hannah McGinty
• Editor: Manuel Mesa

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AND
Join our course community

Episode Description: In this episode of Outsmart the Hustle, host Hannah McGinty breaks down how to create a powerful Unique Value Proposition (UVP) that will help creative entrepreneurs stand out in a crowded market. Learn the five key steps to crafting a UVP that resonates with your ideal clients and sets you apart from the competition.

Key Topics Covered:

• What is a Unique Value Proposition (UVP) and why it matters
• How to analyze your competition effectively
• Identifying your unique strengths and capabilities
• Understanding and connecting with your ideal client
• Problem-solving as a differentiator
• Creating a concise and memorable UVP

Resources Mentioned:

• Memoir Mastery: A Film Business Course

Connect With Us:

• Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!
• Host: Hannah McGinty
• Editor: Manuel Mesa

Join our free FB Group
AND
Join our course community

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#CreativeEntrepreneur #BusinessStrategy #UVP #WeddingVideography #BusinessTips

Episode Description: In this premiere episode, discover why endless hustling isn't the path to creative business success. Learn how to shift from constantly chasing clients to creating genuine demand for your work by leveraging your unique value proposition and authentic differentiators.

Key Topics Covered:

• Introduction to Outsmart the Hustle podcast's mission
• Why traditional "hustle culture" isn't sustainable for creatives
• The fundamental shift from client-chasing to demand creation
• How to identify and communicate your unique value
• The importance of specific positioning over broad appeal
• Strategy for attracting clients naturally through differentiation

Connect With Us:

• Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!
• Host: Hannah McGinty
• Editor: Manuel Mesa

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

Join our free FB Group
AND
Join our course community

#CreativeEntrepreneur #BusinessStrategy #NoMoreHustle #CreativeBusiness #BusinessGrowth #UniqueValue #CreativeSuccess