Outsmart the Hustle

著者： Hannah McGinty
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  • Does your creative business struggle to bring in the right clientele and financial leverage, leaving you feeling stuck and frustrated? The Outsmart the Hustle podcast will show you how to turn hard work into smart work! I'm your host, Hannah McGinty, helping you focus on the high-impact moves that drive your business forward without the endless grind. Whether you've been running your business for 20 years or 20 minutes, I'm here to bring you clear, practical strategies from industry experts and successful entrepreneurs who know how to create a sustainable business. I've been running my creative video production business since 2019, where I primarily work in the wedding and event space. And since 2021, my business has continued to hit six figures in revenue. Now imagine that for yourself. What would it help you achieve in life if that meant your passion could turn into a consistent paycheck? Tune in each Tuesday for fresh insights, tools, and ideas to help you streamline, scale, and find freedom in your work—so you can build the business and life you truly want to live.
    © Memoir Mastery
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あらすじ・解説

Does your creative business struggle to bring in the right clientele and financial leverage, leaving you feeling stuck and frustrated? The Outsmart the Hustle podcast will show you how to turn hard work into smart work! I'm your host, Hannah McGinty, helping you focus on the high-impact moves that drive your business forward without the endless grind. Whether you've been running your business for 20 years or 20 minutes, I'm here to bring you clear, practical strategies from industry experts and successful entrepreneurs who know how to create a sustainable business. I've been running my creative video production business since 2019, where I primarily work in the wedding and event space. And since 2021, my business has continued to hit six figures in revenue. Now imagine that for yourself. What would it help you achieve in life if that meant your passion could turn into a consistent paycheck? Tune in each Tuesday for fresh insights, tools, and ideas to help you streamline, scale, and find freedom in your work—so you can build the business and life you truly want to live.
© Memoir Mastery
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エピソード
  • #008: Winning Clients with Storybrand

    #008: Winning Clients with Storybrand
    2025/01/07

    Transform your wedding videography business by mastering the StoryBrand framework to connect deeply with ideal clients. Learn how to position your couples as the heroes of their story while showcasing your role as their trusted guide, helping you stand out in a crowded market and book higher-value weddings. This episode breaks down exactly how wedding videographers can implement StoryBrand principles to communicate their value and create clear calls to action that convert.

    Key Topics:

    • Understanding how StoryBrand specifically applies to wedding videography businesses
    • Positioning yourself as the guide while making your couples the heroes of their story
    • Addressing common client pain points: camera shyness and finding the right videographer
    • Creating clear, simple calls-to-action that drive bookings
    • Using consistent messaging across your website, social media, and emails
    • Leveraging testimonials to demonstrate client transformation
    • Selling emotion, legacy, and the magic of a couple's important day

    Resources Mentioned:

    • Marketing Made Simple podcast by Donald Miller
    • StoryBrand framework by Donald Miller
    • Memoir Mastery course


    Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!

    Hosted by: Hannah McGinty
    Edited by: Manuel Mesa

    Join our free FB Group AND Join our course community


    Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

    #WeddingVideography #StoryBrand #CreativeEntrepreneur #WeddingBusiness #VideoMarketing #WeddingFilm #BusinessGrowth #MarketingStrategy
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    5 分
  • #007: Master Your Money Mindset: Attract Clients Who Value Your Worth

    #007: Master Your Money Mindset: Attract Clients Who Value Your Worth
    2024/12/31

    Discover how transforming your money mindset can unlock new levels of confidence, clarity, and success in your business. In this episode, host Hannah McGinty dives into the misconceptions around pricing, selling, and valuing your expertise as a wedding professional or creative entrepreneur. Learn the mindset shifts that will empower you to confidently charge what you're worth and attract dream clients who value your unique skills.

    Key Takeaways:

    • Why "How much?" isn't a rejection—it’s an opportunity to communicate value
    • The art of listening to sell with confidence and ease
    • How to price your expertise instead of your time to reflect your true worth
    • Practical steps to align your pricing with the transformation you provide

    This episode is perfect for entrepreneurs and creatives who are:
    ✅ Struggling with pricing or handling objections from potential clients
    ✅ Ready to elevate their sales conversations without sounding pushy
    ✅ Looking to build a business that reflects their value and expertise


    Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!

    Hosted by: Hannah McGinty
    Edited by: Manuel Mesa

    Sign Up for the Masterclass: "What You’re Not Saying Is Costing You Sales" CLICK HERE
    Join our free FB Group AND Join our course community


    #BusinessPodcast #MoneyMindset #Entrepreneur #WeddingProfessionals #SmallBusiness #PricingStrategy #BusinessGrowth #EntrepreneurMindset #CreativeBusiness
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    7 分
  • #006: How to Live in Abundance Even When You Don't Have Much

    #006: How to Live in Abundance Even When You Don't Have Much
    2024/12/24

    This holiday season, discover why the "scarcity mindset" might be holding back both your spirit and your success. Join Hannah McGinty as she breaks down how shifting from scarcity to abundance thinking can transform your approach to business and life. Learn why true success isn't about holding tight—it's about lifting others up.


    Key Takeaways:

    • Why the scarcity mindset is a hidden success blocker
    • How giving strategically can multiply your resources and opportunities
    • Real-world examples of abundance thinking from successful entrepreneurs
    • Practical ways to create value without depleting your resources


    This episode is perfect for entrepreneurs and creatives who are:
    ✅ Wrestling with holiday season stress
    ✅ Looking to grow their impact without depleting their resources
    ✅ Ready to transform their relationship with giving and receiving


    Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!

    Hosted by: Hannah McGinty
    Edited by: Manuel Mesa

    Join our free FB Group
    AND
    Join our course community


    #BusinessPodcast #Entrepreneur #AbundanceMindset #SmallBusiness #Giving #BusinessGrowth #CommunityBuilding #EntrepreneurMindset #BusinessSuccess #HolidayHustle
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    10 分

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