In this episode, we delve deep with Dave Kissel, Global Business Lead at DDB. Dave shares his extensive experience and insight into the world of advertising, detailing his journey from handling the McDonald's global advertising account to his current role with DDB. He discusses the enduring power of brands, the importance of creativity in marketing, the evolving role of AI in advertising, and the value of cultivating talent. Dave also provides his perspective on the rise of influencer marketing and the challenges and opportunities it presents. With his thoughtful analysis and industry knowledge, this conversation offers a comprehensive look at the dynamic landscape of advertising today.

Connect with Dave at dave@ddb.com

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This episode is brought to you by TalentNet and MahaloHub. TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com. For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com.

Advice for Aspiring Agency Founders, Marketing Evolution and AI Impact, The CMO's Hot Seat: Challenges and Tenure, Evolving Marketing Channels: From Journalism to TikTok, Hiring for New Skills in a Changing Landscape, The Importance of Adaptability in Marketing, Navigating Meta's Advertising Platform, The Rise of Influencer Marketing, Identifying and Leveraging Influencers, Senior Leadership in Marketing Agencies, Advice for Aspiring Agency Founders Podcast Dreams and Walter Mitty Moments, Dave Kissel's Career Journey, Current Role and Industry Changes, The Power of Brands and Marketing, Challenges in Modern Advertising, Creativity and Innovation in Advertising, The Essence of Effective Marketing, The Evolution of Social Media Marketing, The Power of Earned Media, Navigating the Influencer Industry, The Role of Talent in Creative Agencies, The Future of Agency Structures, Balancing Technology and Human Creativity

In this episode, Patrick and Craig sit down with Bob Finlayson, Co-Founder of Bold Marketing and Communications, and delve into the intricacies of running a successful marketing agency.

Bob shares his journey from working at top agencies in Silicon Valley to founding Bold. We discuss the evolution of marketing tools and channels, the impact of AI on marketing, and the importance of understanding the customer journey. Bob also offers valuable advice for those looking to start their own agencies, stressing the significance of experience, networking, and adaptability.

You'll gain insights into the changing landscape of marketing, the rise of social media and influencer marketing, and how senior-level experience ensures quality client work.

Connect with Bob: Bob@boldmarcom.com

Follow OnAgency on Social:

This episode is brought to you by TalentNet and MahaloHub.

TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at TalentNetMedia.com.

For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.

Check Mahalohub out at www.mahalohub.com.

Advice for Aspiring Agency Founders, Marketing Evolution and AI Impact, The CMO's Hot Seat: Challenges and Tenure, Evolving Marketing Channels: From Journalism to TikTok, Hiring for New Skills in a Changing Landscape, The Importance of Adaptability in Marketing, Navigating Meta's Advertising Platform, The Rise of Influencer Marketing, Identifying and Leveraging Influencers, Senior Leadership in Marketing Agencies, Advice for Aspiring Agency Founders