In this episode, we delve deep with Dave Kissel, Global Business Lead at DDB. Dave shares his extensive experience and insight into the world of advertising, detailing his journey from handling the McDonald's global advertising account to his current role with DDB. He discusses the enduring power of brands, the importance of creativity in marketing, the evolving role of AI in advertising, and the value of cultivating talent. Dave also provides his perspective on the rise of influencer marketing and the challenges and opportunities it presents. With his thoughtful analysis and industry knowledge, this conversation offers a comprehensive look at the dynamic landscape of advertising today.

Connect with Dave at dave@ddb.com

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Advice for Aspiring Agency Founders, Marketing Evolution and AI Impact, The CMO's Hot Seat: Challenges and Tenure, Evolving Marketing Channels: From Journalism to TikTok, Hiring for New Skills in a Changing Landscape, The Importance of Adaptability in Marketing, Navigating Meta's Advertising Platform, The Rise of Influencer Marketing, Identifying and Leveraging Influencers, Senior Leadership in Marketing Agencies, Advice for Aspiring Agency Founders Podcast Dreams and Walter Mitty Moments, Dave Kissel's Career Journey, Current Role and Industry Changes, The Power of Brands and Marketing, Challenges in Modern Advertising, Creativity and Innovation in Advertising, The Essence of Effective Marketing, The Evolution of Social Media Marketing, The Power of Earned Media, Navigating the Influencer Industry, The Role of Talent in Creative Agencies, The Future of Agency Structures, Balancing Technology and Human Creativity