With the holidays coming up, the 5 & Rise Marketing team explores the intricacies of holiday marketing campaigns, emphasizing the importance of strategic planning for both retail and service-based clients. Topics discussed in the episode include when and how to launch campaigns, setting appropriate budgets, and understanding the differences in consumer behavior during holiday seasons.

Listeners will have a better understanding of the necessity of early preparation and adaptation to consumer trends, differentiating between targeting retail and service industry consumers, and understanding the dynamics of bidding systems in ad campaigns.

00:00 Introduction to Holiday Campaigns
01:20 Planning for Retail Holiday Campaigns
02:59 Service-Based Businesses During Holidays
03:38 Post-Holiday Advertising Strategies
05:03 Understanding Consumer Behavior
06:45 Seasonal Campaigns and Financial Clients
08:26 Advertising Budgets and Bidding Systems
12:20 Optimizing Ad Spend During Peak Times
19:03 Holistic Campaign Strategies
29:17 Competing with Big Retailers
30:57 Conclusion and Final Thoughts

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

In this episode, the 5 & Rise Marketing team discuss emerging trends and updates on Instagram and their implications for brands and individuals alike. They explore the extension of carousel posts to 20 slides, the impact on user engagement, and Instagram's move towards portrait aspect ratios.

The conversation spans the significance of follower counts, new tracking metrics, and the evolving landscape of social media posting strategies. Additionally, they touch on the parallels with LinkedIn's connection methods and the importance of aligning social media metrics with overarching business goals.

0:00 Introduction to Instagram Trends and Analytics
01:13 Instagram Carousel Updates: Impact and Opinions
03:18 Exploring the New Instagram Features
12:40 Instagram's Shift to Portrait Aspect Ratio
22:44 Instagram Metrics: Views vs. Followers
32:54 LinkedIn's Unique Approach to Engagement
35:47 Conclusion and Final Thoughts

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

The 5 & Rise Marketing team dives into the complexities of identifying an ideal client, the importance of targeted marketing, and the impact of societal changes on business strategies. They explore case studies such as Stanley shift from a male-dominated market to a broader audience with their new tumblers and the challenges faced by Bud Light and Blockbuster in adapting to market trends.

The conversation also covers the evolving landscape of streaming services versus traditional cable, highlighting how companies like Netflix, Disney, and Amazon are reshaping the industry. Throughout, the discussion centers on the delicate balance between following trends and maintaining core customer bases while emphasizing the necessity for businesses to continuously adapt and innovate.

00:00 Navigating Marketing Challenges and Client Expectations
00:40 The Complex Journey of Identifying the Ideal Client
02:03 Marketing Ethics and Societal Norms: A Delicate Balance
06:26 The Evolution of Target Audiences and Brand Strategies
09:15 The Impact of Trends on Marketing and Brand Identity
13:32 Adapting to Generational Shifts: The Future of Branding
14:47 The Streaming Wars: Lessons from Netflix and Blockbuster
18:16 The Future of Streaming and Content Consumption
19:50 Evaluating the Sustainability of Streaming Services
25:00 Reflecting on Marketing Strategies and Audience Engagement

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

5 & Rise Marketing Solutions Founder & CEO has a conversation with Shawn Dill & Lacey Book over NBA All-Star Weekend about modern marketing trends. The conversation touches on Kanye West's unique Super Bowl commercial, the importance of authenticity in marketing, and the shifting landscape towards quality over quantity.

Jennifer discusses strategies to connect emotionally with audiences, using innovative platforms like AI, while embracing old-school methods such as direct mail. She also details how integrating your personal story can enhance brand loyalty and why understanding the “why” behind your business is crucial for long-term success.

00:00 NBA All-Star Week: Diving Into Marketing Innovations
01:15 The Shift Towards Authentic Marketing
04:53 Exploring Kanye West's Marketing Genius
07:18 The Importance of Authenticity in Marketing and Sales
11:15 Innovative Marketing: Blending Old and New Strategies
12:07 Creative Direct Mail Ideas: The Key to Connection
12:56 Wrapping Up: Everything Old Is New Again

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

5 & Rise Marketing Solutions Founder & CEO has a conversation with Shawn Dill & Lacey Book over NBA All-Star Weekend about modern marketing trends. The conversation touches on Kanye West's unique Super Bowl commercial, the importance of authenticity in marketing, and the shifting landscape towards quality over quantity.

Jennifer discusses strategies to connect emotionally with audiences, using innovative platforms like AI, while embracing old-school methods such as direct mail. She also details how integrating your personal story can enhance brand loyalty and why understanding the “why” behind your business is crucial for long-term success.

00:00 NBA All-Star Week: Diving Into Marketing Innovations
01:15 The Shift Towards Authentic Marketing
04:53 Exploring Kanye West's Marketing Genius
07:18 The Importance of Authenticity in Marketing and Sales
11:15 Innovative Marketing: Blending Old and New Strategies
12:07 Creative Direct Mail Ideas: The Key to Connection
12:56 Wrapping Up: Everything Old Is New Again

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

The team at 5 & Rise delves into the comprehensive process of evaluating and enhancing a company's brand across various social media platforms. They discuss the importance of a holistic approach, assessing brand presence, and the significance of consistency in messaging.

The roundtable discussion also covers the misconceptions companies might have about digital marketing and the necessity of a thorough brand assessment before launching ad campaigns. Emphasizing the evolving landscape and the effect of the pandemic on consumer behavior, they highlight the importance of authentic messaging and the interconnected nature of different marketing channels.

00:00 Unlocking Brand Potential Across Social Media
00:31 The Five and Rise Approach: Beyond Just Ads
01:47 Holistic Marketing: A Credibility Game
03:47 The Power of a Comprehensive Brand Assessment
06:03 Maximizing Online Presence and Consistency
06:59 Navigating the Digital Landscape: A Brand's Journey
17:08 The Importance of Authenticity in Digital Marketing
21:39 Adapting Marketing Strategies in a Post-Pandemic World
24:36 Reflecting on the Evolution of Marketing and Social Connection

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

Dave Meltzer interviews digital marketing expert Jennifer White, Founder & CEO of 5 & Rise Marketing Solutions during the NBA All-Star Weekend. They delve into the transition from traditional to digital marketing, emphasizing foundational marketing principles despite the digital shift.

Jen highlights the importance of storytelling and community building in marketing, regardless of the platform. They also discuss the challenges of navigating the vast digital landscape, the pitfalls of transactional marketing, and the need for authenticity and patience in successful campaigns. Additionally, they touch on the risks of engaging with inexperienced marketers and the significance of a holistic marketing strategy that leverages both traditional and modern digital approaches.

00:00 Introduction to the Digital Marketing Conversation
01:12 The Evolution of Marketing: From Traditional to Digital
02:02 Foundational Marketing Principles in the Digital Age
03:08 Expanding Reach: Addressing a Global Community
03:59 The Importance of Consistency and Authenticity
04:56 Navigating the Challenges of Digital Marketing
05:51 Identifying and Avoiding Marketing Missteps
07:26 The Long Game: Patience and Strategy in Marketing
08:42 Leveraging Content and Managing Expectations
13:28 The Science Behind Successful Content Creation
14:59 Conclusion: The Power of Expertise and Collaboration

https://offtherecordmarketingdeconstructed.buzzsprout.com

=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/
YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/

=================================

Simplified Social Hub
Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.

https://simplifiedsocialhub.com/

This week’s episode of Off The Record: Marketing Deconstructed explores the speculation surrounding potential buyers for TikTok with the Chinese owners are forced to sell their stake to keep the platform operational in the U.S. The discussion touches on big names like Mark Cuban, tech companies, and venture capitalists as potential purchasers, considering the platform's target demographic and its influence on small businesses and influencers.

It also delves into the broader implications of social media ownership, privacy concerns, and the political landscape affecting such acquisitions. The 5 & Rise Team also discusses the importance of authenticity in marketing and the challenge of maintaining a platform's user base amid changes, emphasizing the unique value influencers and creators bring to platforms like TikTok.

00:00 Exploring Potential Buyers for TikTok
00:57 The Intricacies of TikTok's Sale and Potential Buyers
02:42 Speculating on the Future of Social Media Platforms
04:01 The Impact of Social Media on Small Businesses and Creators
04:50 Considering LinkedIn as a Potential Buyer for TikTok
07:37 The Role of Influencers in TikTok's Success
10:09 The Importance of Diversification for Creators and Businesses
11:06 Government Influence and the Future of TikTok
18:02 Speculating on High-Profile Potential Buyers for TikTok
23:27 The Evolution of Social Media and Its Impact on Marketing

https://offtherecordmarketingdeconstructed.buzzsprout.com
=================================

About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.

We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.

And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.

Free Brand Assessment & Strategy Call
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

=================================

Follow us on Social Media!
Facebook: https://www.facebook.com/5andrise/
Facebook Group: https://www.facebook.com/groups/amarketinghub
Instagram: https://www.instagram.com/5andrise/
LinkedIn: https://www.linkedin.com/company/5andrise/