$51,744 per violation. That’s the penalty for fake reviews under the FTC’s latest guidelines. This weekend, the National Law Review caught my attention with a headline that every multifamily leader and property manager needs to understand. On August 14, 2024, the FTC finalized new rules that make deceptive reviews, misleading testimonials, and fake social media influence illegal—and the penalties are steep. Each violation can hit up to $51,744, and it’s not just about fake reviews. It covers manipulated ratings, hidden negative reviews, undisclosed employee reviews, and incentivized reviews that aren’t entirely transparent. This means no more holding back negative reviews or paying for influencer boosts that look authentic but aren’t. This hits incredibly close to home for multifamily, where reviews drive leasing decisions and resident trust. Think your current review strategy is safe? It's time to get proactive, revisit policies, and ensure transparency across every platform. Please don’t wait until it’s too late; this one’s here to stay. Check out the full article for details and avoid costly missteps. If you found this helpful, please like it and subscribe for more industry insights. Stay informed, stay compliant, and let’s keep our community authentic. https://www.multifamilycollective.com

In this episode of the Multifamily Collective, Mike Brewer explores the concept of leapfrogging—taking a giant leap forward by bypassing traditional stages of development. Drawing parallels to how underdeveloped regions use technology like drones and 3D printing to overcome infrastructure challenges, Mike explains how AI enables multifamily businesses to leapfrog outdated systems and processes. Remember when the tech wave first crashed onto the shores of multifamily, bringing automated leasing agents, CRM systems, and fraud detection? Many companies may have missed the initial wave, but now AI and large language models (LLMs) offer a chance to catch up—and even get ahead. With AI, you can build custom software solutions tailored to your property’s needs without the high costs and time associated with traditional partners. Imagine creating bespoke systems on your own or hiring an expert to guide the process for a fraction of what you’d pay today. Sure, these new systems might start out less sophisticated than established ones, but they’ll get better with each iteration—just like AI learns and improves over time. Mike reminds us that this is the power of being alive right now: the chance to shape the next generation of property management with tools that evolve alongside your business needs. Ready to leapfrog into the future of multifamily? Hit like, subscribe, and join us as we explore the game-changing potential of AI in property management. Stay ahead of the curve—let’s build the future together!

In this episode of the Multifamily Collective, Mike Brewer discusses what it means to be a true practitioner in today’s AI-driven world. With artificial intelligence weaving its way into every industry, property management leaders must empower their teams to use tools like ChatGPT, Claude, and other LLMs. Mike discusses how, whether you realize it or not, your team members leverage AI daily—streamlining workflows, creating new efficiencies, and driving innovation. Instead of fearing this shift, Mike suggests that leaders should embrace the fact that their people are out there using AI tools, similar to how they use social media or podcasting platforms. The real win comes from uniting these individual efforts, giving teams the freedom to explore, and turning their discoveries into best practices that can propel your business forward. When you harness the collective power of these AI practitioners, you’re not just keeping up—you’re accelerating past the competition, delivering value to residents, partners, and investors alike. Ready to empower your AI practitioners? Like this video, subscribe, and join the conversation about the future of property management. Don’t miss out on insights that could transform your business! For more content like this please visit, https://www.multifamilycollective.com Also, please visit: https://www.multifamilymedianetwork.com

In this episode of the Multifamily Collective, Mike Brewer talks about the evolving landscape of organizational charts. With the rise of large language models (LLMs) and AI, how businesses structure themselves is set to change drastically. Instead of siloed departments like HR, marketing, and operations, we’re looking at a future where AI integrates data across all functions, creating new, cross-departmental insights and driving more informed decision-making. Mike explores how these LLMs don’t require vast data sets to be effective—they can extrapolate from smaller data pools, leveraging both internal and external sources through APIs. This shift could flatten organizational structures, erasing the need for traditional roles like CEO, CFO, and COOs as we know them today. Plus, Mike shares insights on how the first multi-million dollar company driven purely by AI is already a reality, hinting at the incredible potential ahead. If you’re ready to embrace the future of property management, hit that like button, subscribe, and turn on notifications. Don’t miss out on the latest insights that will help you stay ahead of the curve! For more content like this please visit, https://www.multifamilycollective.com Also, please visit: https://www.multifamilymedianetwork.com

Ever feel like anxiety is that scared little kid inside you keeping you from stepping into the spotlight? You're not alone. In this episode of Multifamily Collective, Mike Brewer shares a story about the "scared little kid" inside all of us that often surfaces in high-stress social settings. Whether you're at a multifamily conference or leading a PropTech discussion, social anxiety can strike anyone—even those who seem the most confident. Inspired by a story shared by Billy Oppenheimer about musician John Mayer, Mike talks about how Mayer used therapy to overcome stage anxiety, using a technique of inviting his inner child on stage with him. Mike encourages us to do the same in our own leadership journeys. It's not about ignoring fear, but embracing it. Whether you're an introvert struggling at networking events or a leader trying to navigate social-heavy environments, acknowledging anxiety and moving forward is key to thriving in the multifamily space. If this message resonates with you, please like and subscribe for more leadership insights and personal growth tips. Also, please share your own experiences with anxiety in the comments below! For more content like this, please visit, https://www.multifamilycollective.com Also, please visit: https://www.multifamilymedianetwork.com

Ever feel like you need a moment to breathe, even in endless hustle? You're not alone. Let's discuss why taking time for yourself is crucial in today's fast-paced world of multifamily and PropTech. In this episode of Multifamily Collective, Mike Brewer shares a candid moment about slowing down in a whirlwind of business. Inspired by a post from Andrew Bowen of Optic, Mike discusses the importance of recharging, especially for introverts navigating social-heavy environments like conferences or networking events. Finding time to reset is critical, Whether connecting with nature or simply stepping away from the noise. Mike also touches on the impact of stress and cortisol levels, highlighting how necessary it is to recharge to be a more effective leader and positively influence multifamily operations. If this resonates with you, hit that like button and subscribe for more insights on leadership, PropTech, and the multifamily industry. Don’t forget to share your thoughts in the comments! Find more videos like this at https://www.multifamiilycollective.com or https://multifamilymedianetwork.com

What does leading a growing multifamily company take while balancing purpose, people, and performance? In this episode, I chat with Tony Julianelle, CEO of Atlas Real Estate, about navigating the challenges of growth, leadership, and technology in the evolving world of property management. Let’s dig in! In this episode, Tony shares his journey from a 20-year career in mortgage finance to leading Atlas Real Estate, a company managing thousands of multifamily units across multiple states. We discuss the key challenges of transitioning from a corporate giant like Wells Fargo to an entrepreneurial venture, how leadership and values shape the organization, and the importance of maintaining operational efficiency while embracing PropTech innovations. Tony also breaks down Atlas’s decision-making framework, built around its core values, ensuring it responsibly serves residents, employees, and the broader community. Plus, we explore his thoughts on using data to drive decisions, supporting property managers, and fostering a culture of growth and well-being within the organization. If you're passionate about leadership in multifamily, technology in real estate, or scaling businesses while keeping people at the center, this conversation is for you! If you enjoyed this conversation, be sure to like this video and subscribe to the channel!

Stay tuned for more insightful discussions with industry leaders shaping the future of multifamily and real estate. Multifamily leadership, PropTech, property management, Atlas Real Estate, Tony Julianelle, data-driven decisions, real estate operations, operational efficiency, real estate scaling, leadership in real estate, property technology, Mike Brewer, real estate trends, single family rental, business growth #Multifamily #PropTech #Leadership #AtlasRealEstate #PropertyManagement #RealEstateTrends #OperationalEfficiency #DataDriven #BusinessGrowth #SingleFamilyRental #MikeBrewer #TonyJulianelle #RealEstate

Is your team zoning out during training? You might be missing one key ingredient—entertainment! Let’s talk about how to transform boring content into unforgettable lessons. In today’s episode, I reflect on a powerful lesson from the @MultifamilyLeadership Multifamily Innovation Council—the importance of “infotainment” in training. Sure, policies and procedures are crucial, but how do you ensure your team retains that information? By linking education with entertainment, you create emotionally charged learning moments. Think about it: when we’re engaged, we remember. Training should inspire, whether through powerful storytelling, humor, or high-energy delivery. Elevate your team's emotional state and watch them learn and apply those lessons to win in every aspect of your business. Ready to elevate your training game? Hit that like button and subscribe for more leadership, training, and innovation tips in the multifamily world. Let’s keep growing together! For more content like this, please visit https://www.multifamilycollective.com Also, please visit https://www.multifamilymedianetwork.com P.S. This is worth a watch - https://www.youtube.com/watch?v=dmTSehfZqKU from @KylaScanlon