$51,744 per violation. That’s the penalty for fake reviews under the FTC’s latest guidelines. This weekend, the National Law Review caught my attention with a headline that every multifamily leader and property manager needs to understand. On August 14, 2024, the FTC finalized new rules that make deceptive reviews, misleading testimonials, and fake social media influence illegal—and the penalties are steep. Each violation can hit up to $51,744, and it’s not just about fake reviews. It covers manipulated ratings, hidden negative reviews, undisclosed employee reviews, and incentivized reviews that aren’t entirely transparent. This means no more holding back negative reviews or paying for influencer boosts that look authentic but aren’t. This hits incredibly close to home for multifamily, where reviews drive leasing decisions and resident trust. Think your current review strategy is safe? It's time to get proactive, revisit policies, and ensure transparency across every platform. Please don’t wait until it’s too late; this one’s here to stay. Check out the full article for details and avoid costly missteps. If you found this helpful, please like it and subscribe for more industry insights. Stay informed, stay compliant, and let’s keep our community authentic. https://www.multifamilycollective.com

In this episode of the Multifamily Collective, Mike Brewer explores the concept of leapfrogging—taking a giant leap forward by bypassing traditional stages of development. Drawing parallels to how underdeveloped regions use technology like drones and 3D printing to overcome infrastructure challenges, Mike explains how AI enables multifamily businesses to leapfrog outdated systems and processes. Remember when the tech wave first crashed onto the shores of multifamily, bringing automated leasing agents, CRM systems, and fraud detection? Many companies may have missed the initial wave, but now AI and large language models (LLMs) offer a chance to catch up—and even get ahead. With AI, you can build custom software solutions tailored to your property’s needs without the high costs and time associated with traditional partners. Imagine creating bespoke systems on your own or hiring an expert to guide the process for a fraction of what you’d pay today. Sure, these new systems might start out less sophisticated than established ones, but they’ll get better with each iteration—just like AI learns and improves over time. Mike reminds us that this is the power of being alive right now: the chance to shape the next generation of property management with tools that evolve alongside your business needs. Ready to leapfrog into the future of multifamily? Hit like, subscribe, and join us as we explore the game-changing potential of AI in property management. Stay ahead of the curve—let’s build the future together!

In this episode of the Multifamily Collective, Mike Brewer discusses what it means to be a true practitioner in today’s AI-driven world. With artificial intelligence weaving its way into every industry, property management leaders must empower their teams to use tools like ChatGPT, Claude, and other LLMs. Mike discusses how, whether you realize it or not, your team members leverage AI daily—streamlining workflows, creating new efficiencies, and driving innovation. Instead of fearing this shift, Mike suggests that leaders should embrace the fact that their people are out there using AI tools, similar to how they use social media or podcasting platforms. The real win comes from uniting these individual efforts, giving teams the freedom to explore, and turning their discoveries into best practices that can propel your business forward. When you harness the collective power of these AI practitioners, you’re not just keeping up—you’re accelerating past the competition, delivering value to residents, partners, and investors alike. Ready to empower your AI practitioners? Like this video, subscribe, and join the conversation about the future of property management. Don’t miss out on insights that could transform your business! For more content like this please visit, https://www.multifamilycollective.com Also, please visit: https://www.multifamilymedianetwork.com