In this episode of the Moms Makin Dough Podcast, host Kendra Hewitt shares fresh insights from her coaching calls to help mom entrepreneurs build businesses and lives by design, not default. Reflecting on her client’s transformative journey, Kendra explores the common feelings of being stressed, strained, stuck, and stagnant—and how to shift toward purposeful growth. Using a powerful analogy of business stages mirroring motherhood (from infancy to teenage years), she challenges listeners to identify their business’s current phase and set a bold vision for the future. From taking intentional time off to dreaming bigger (like eyeing a dream home), Kendra inspires you to create a business that supports your ideal lifestyle. Tune in for practical wisdom and a motivational nudge to design your business with intention, ensuring it cascades positively across your health, relationships, and purpose.

Main Points Featured in the Episode:

• Business by Design: Avoid default mode by setting intentional business and life goals that align with your vision, not just circumstances.

• Stages of Business: Like motherhood, businesses evolve through infancy, toddler, elementary, middle school, and teenage phases—know your stage to grow strategically.

• Transformational Coaching: Mindset shifts and soul-level changes are key to overcoming stress, strain, and stagnation, more than tactical fixes alone.

• Cascading Impact: Intentional shifts in your business can improve your health, relationships, and spiritual connection.

• Dream Big: Kendra shares how stretching your vision (like touring a dream home) sets new standards and fuels motivation for growth.

“Building a business by design means stretching your vision for what’s possible—not just for your business, but for your entire life.” - Kendra Hewitt

Learn more about Kendra Hewitt by visiting the following links:

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Identifying Your Money Blueprint - Free Download

In this episode of the Moms Makin’ Dough Podcast, host Kendra Hewitt shares a practical framework for tracking key business metrics that drive growth and profitability. Drawing from her coaching experience, Kendra emphasizes the importance of simplifying metrics to maintain consistency and gain actionable insights. She recounts a client’s recent success, achieving a record-breaking $20,000 month after years in business, by focusing on the right data. Kendra guides listeners through her five core metrics—leads generated, conversion rates, cash collected, overhead, and profit—while addressing common challenges like separating facts from feelings and overcoming discomfort around financial transparency.

Kendra’s approach is both relatable and actionable, offering a step-by-step guide to establishing a baseline for business metrics and customizing them to fit individual needs. She highlights the transformative power of asking better questions to uncover the facts of a business, enabling entrepreneurs to shift from stagnation to sustainable growth. With practical tips and a free tracking template promised to listeners, this episode empowers business owners to measure what matters and align their strategies with their goals of financial and time freedom.

Key Takeaways:

• Simplify metrics for consistent tracking and better business insights.

• Separate facts from feelings to understand your business’s true state.

• Track leads, conversions, cash collected, overhead, and profit as core metrics.

• Use data to identify growth opportunities and adjust strategies.

• Plan for taxes and employee KPIs to enhance long-term profitability.

"Our facts plus our feelings equal our fruit, and if we want to change our fruit, which is the result we want, then we need to really get dialed in to what are the current facts of our business." - Kendra Hewitt

Learn more about Kendra Hewitt by visiting the following links:

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Identifying Your Money Blueprint - Free Download

In this episode of Moms Makin' Dough, host Kendra Hewitt returns from a transformative trip to Spain, where a walk down memory lane in Barcelona sparked reflections on her 20-year journey in marketing. Inspired by her time living in Marbella and her early entrepreneurial adventures, Kendra dives into the power of "old school" marketing strategies that remain effective today. She shares a personal story of how her experiences abroad shaped her passion for marketing and sets the stage to dive into four zero-cost strategies that any business owner can use to generate leads. With her signature blend of storytelling and actionable advice, Kendra breaks down how to implement these timeless techniques to grow your business without spending a dime.

Kendra introduces her "Four R’s" framework, Referrals, Rewards, Reviews, and Reactivation, designed to help entrepreneurs, especially women scaling from $500,000 to $1 million in revenue, boost their lead generation. She explains how to systemize these strategies within your business and get creative with campaigns to make them fun and effective. Drawing from real-world examples, like her husband’s chiropractic practice and a dentist client’s success, Kendra illustrates how to integrate these principles into any business model.

• Referrals: Systemize asking for referrals at strategic points in the customer journey to leverage trust and generate high-conversion leads.

• Rewards: Implement small, thoughtful gestures like handwritten notes or customer appreciation events to acknowledge and encourage referrals.

• Reviews: Consistently request reviews using streamlined systems to boost credibility and improve visibility in search algorithms.

• Reactivation: Re-engage past clients with targeted offers to bring them back, especially for digital businesses with no geographic limitations.

• Creative Campaigns: Add fun and momentum to your marketing with themed campaigns, like “Christmas in July,” to amplify engagement.

“You don’t need a big budget to grow your business. With the Four R’s - referrals, rewards, reviews, and reactivation - you can create a steady stream of new leads for free by systemizing what works and adding a little creativity to make it fun.” — Kendra Hewitt

Learn more about Kendra Hewitt by visiting the following links:

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Identifying Your Money Blueprint - Free Download

In this episode of Moms Makin’ Dough, host Kendra Hewitt walks you through her personal five-part cash injection checklist: offering practical, tactical ways to generate more revenue without burning out or compromising your values. Whether your business is in a season of sustaining, scaling, or shifting, this episode is your mid-Q2 wake-up call to stop tolerating financial plateaus and start making smart, aligned moves.

Kendra blends data-driven insight with a heart for the emotional weight women carry when running a business. She helps you distinguish between feelings and facts, revealing that both are essential to making wise, confident decisions. You’ll hear about the 5 P’s that drive financial growth: Pricing, Product, Packaging, Promotion, and People, with real-world coaching stories and raw reflections from her own entrepreneurial journey.

From reevaluating outdated pricing models and eliminating under-performing offers, to reactivating past customers and running referral campaigns, this episode is full of action-ready strategies. Plus, Kendra doesn’t shy away from the hard stuff, like reviewing your team, having honest conversations with employees, and learning from mistakes when key staff exits unexpectedly.

Key Takeaways:

• Your pricing should evolve with your cost of service and market trends: transparency is key.
  

• Sometimes injecting cash means eliminating low ROI offers or adding a new one that reflects your current passion and value.
  

• Repackaging or repositioning an existing offer can unlock new revenue with minimal cost.
  

• Strategic promotion planning should drive your content calendar and ad spend: don’t let stale ads stall your growth.
  

• Your biggest asset? People. Focus on referrals, retention, reactivation, reviews, and consistently review the people who serve you.
  

"Your business is constantly evolving, and if you're not reviewing these five pillars regularly, you're leaving cash on the table."

If this episode gave you clarity, confidence, or just the right nudge to take action, share it with a fellow mompreneur who needs to hear this. And don’t forget to subscribe, rate, and review the show so more women like you can make dough and build purpose-driven businesses.

Learn more about Kendra Hewitt by visiting the following links:

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Identifying Your Money Blueprint - Free Download

Most business owners wear too many hats; marketing, operations, finance, and feel stuck in the daily grind without a clear roadmap to growth. In this episode of Moms Makin’ Dough, Kendra Hewitt breaks down her simple framework: the four essential buckets every business must manage to thrive.

Listeners will learn the core focus of each bucket: Marketing & Sales (profit), Operations (product), Finance & Legal (protection), and CEO Strategy (growth). Kendra shares practical tips to assess which bucket needs your attention now, whether you're launching, pivoting, or scaling, and how to keep your business running smoothly without burning out.

Key Takeaways:

• Why most business problems trace back to one neglected bucket.
  

• How to rate your business across the four buckets and find your “domino.”
  

• Tips for balancing growth and sustainability through intentional focus.
  

• Why your CEO role is more than leadership: it’s energy and vision.
  

Need clarity on your next business move? Book a discovery call with Kendra at the link in the description.

“Knowing your buckets gives you the power to stop reacting, and start leading with strategy.” – Kendra Hewitt

Learn more about Kendra Hewitt by visiting the following links:

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Identifying Your Money Blueprint - Free Download

Many mompreneurs stick with the same financial team for years without realizing their needs have outgrown them. In this episode, Kendra unpacks how to know when it’s time to upgrade or replace key players, both personally and in business, to protect your future and keep scaling.

From her own experience helping her 76-year-old mom update estate plans to navigating business growth shifts, Kendra breaks down the essential people every woman needs: a savvy accountant, estate attorney, financial advisor, tax strategist, business attorney, and bookkeeper. You’ll learn why having the right team at the right time is critical, and how scarcity thinking holds many back from making smart financial moves.

Key Takeaways:

• A CPA handles compliance, but a tax strategist saves you money.
  

• Your financial team should grow as your business and assets grow.
  

• Estate planning isn’t optional—it’s a gift to your family.
  

• Scaling your business? It’s time to rethink your financial structure.
  

Feeling stuck with the wrong team? Book a discovery call with Kendra’s team to map out your next best step.

“You don’t need to do it all, you need the right people in your corner.” – Kendra Hewitt

Learn more about Kendra Hewitt by visiting the following links:

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Identifying Your Money Blueprint - Free Download

In this episode of Moms Makin’ Dough, your host Kendra Hewitt dives into a conversation we all need to have: Why does it feel like you're making great money, but still not building real wealth? If you’ve ever looked at your income and wondered, “Where did it all go?” - this one’s for you.

Kendra introduces the concept of being a HENRY (High Earner, Not Rich Yet) and unpacks the hidden money blocks that keep even successful women stuck in cycles of overspending, guilt, and self-sabotage. Through the story of a client (and a few of her own vulnerable confessions), she walks you through how our early experiences shape our money narratives and how rewriting those stories is the real path to freedom.

In this episode, you’ll learn:

• Why money mindset matters more than money strategy
  

• How to identify the story behind your financial habits
  

• What it means to be a financial “archeologist” and dig up the root of your patterns
  

• How personal money blocks bleed into business finances
  

• The one key shift that leads to true transformation
  

Plus, Kendra shares how you can join her FREE 30-Day Money Challenge starting May 1st to get hands-on coaching, accountability, and breakthrough clarity on your own financial story.

This isn’t just about managing money, it’s about healing your relationship with it.

"It’s no longer fun to say, ‘I’m bad with money’ and laugh it off. It’s more fun when you can say, ‘I’m managing my money like a freaking boss.’" - Kendra Hewitt

Learn more about Kendra Hewitt by visiting the following links:

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Identifying Your Money Blueprint - Free Download

In this episode of Moms Makin' Dough, Kendra Hewitt answers a listener’s question and dives into how to build business credit like the boss babe you are. If you've ever wondered how business credit differs from personal credit, or how to strategically leverage it to scale your business, this is your roadmap.

Kendra breaks down the 5 essential steps every entrepreneur should take to start building real, sustainable business credit. From choosing the right entity structure and opening your first business bank account to getting listed with Dun & Bradstreet, choosing the right credit card, and paying yourself consistently, this episode gives you the no-fluff playbook for long-term financial leverage.

Whether you're brand new or already making moves, this episode is full of tactical gems, personal stories, and practical tools to help you build, protect, and grow your business like a pro.

What You’ll Learn:

• The difference between personal and business credit (and why it matters)
  

• How to get your EIN, open a business bank account, and establish your credit file
  

• The top business credit cards for different needs and stages
  

• Why "pay yourself first" is not just a mantra—it's a growth strategy
  

• How to leverage business credit for scaling, not just surviving
  

"Paying yourself consistently builds trust with lenders—and with yourself." - Kendra Hewitt

Learn more about Kendra Hewitt by visiting the following links:

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Identifying Your Money Blueprint - Free Download