What if your Facebook ads didn’t feel like a gamble? In this episode of The Million Dollar Nonprofit, I’m breaking down how to build a full ad funnel that takes cold leads and turns them into loyal donors—using AI, smart targeting, and zero guesswork.

We’ll walk through each stage of the funnel: awareness, retargeting, donation, and follow-up. You’ll get practical prompts to use with ChatGPT, ad examples that actually convert, and tips on automating your donor journey so it runs while you sleep.

Plus, hear how one nonprofit used this exact system to turn $600 in ad spend into over $11,000—with 70% of those donors brand new.

Grab my free AI growth playbook here -

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Most nonprofits think Facebook ads are a gamble—throw in $100, hope for the best, and brace for disappointment. But what if that same $100 brought in over $5,000 in donations... with just one simple ad?

In this episode of The Million Dollar Nonprofit, I’m pulling back the curtain on exactly how we did it. You’ll learn the real strategy behind the Facebook ad that converted cold traffic into 46 brand-new donors, including the ChatGPT prompt we used to write the copy, how we built a lookalike audience from past supporters, and why we skipped the fluff and focused on a single emotional message with a crystal-clear call to action.

I’ll show you how we let Meta's AI optimize everything, how to retarget people who clicked but didn’t donate, and why this one campaign turned into a flywheel of recurring support. Whether you’ve never run an ad or just want yours to finally work, this episode gives you the blueprint.

Want to write your own $5K ad? Let’s dive in—step by step.

Not every potential donor bounces because they don’t care—sometimes life just gets in the way. In today’s episode of The Million Dollar Nonprofit, host Tom Kelly dives into the art (and science) of turning “almost” donors—the people who clicked, scrolled, hovered over the donate button, and then disappeared—into loyal supporters. These looky-loos are actually some of your warmest leads, and with the right retargeting automation, you can bring them back without lifting a finger.

You’ll learn how to track key behaviors using tools like Meta Pixel, Google Analytics, and Hotjar, build retargeting audiences inside platforms like Facebook, Instagram, ConvertKit, and DonorBooks, and create smart, empathetic follow-up messages with help from AI. Tom shares copy-and-paste prompts to generate warm retargeting emails, social ad copy, and even bonus incentives like limited-time matches or donor impact videos.

Plus, hear a real-world case study of how one nonprofit turned a $50 Facebook retargeting ad into $2,000 in just 72 hours—without hiring extra staff or begging for donations. If you’ve ever wondered how to close the loop on those almost-conversions, this episode is packed with practical, automated strategies that help you raise more with less effort.

And don’t miss tomorrow’s episode, where Tom breaks down The $100 Facebook Ad That Brought in $5K—including the exact copy, targeting strategy, and AI prompts they used to make it happen.

What if you could take your best donor—the one who always shows up, gives generously, and champions your mission—and find 100 more just like them? It’s not science fiction. It’s predictive AI. And in today’s episode of The Million Dollar Nonprofit, we’re unlocking how small nonprofits can use smart tech to identify, attract, and retain high-value donors with less guesswork.

Host Tom Kelly walks you through a step-by-step system to discover your MVP donors, plug their data into AI tools like ChatGPT or Keela, and build targeted outreach campaigns that clone your best supporters. You’ll learn how to spot hidden giving patterns, build lookalike audiences, and automate follow-up flows that make every new donor feel like a VIP.

Whether you’re a team of one or leading a growing shop, this episode will help you scale what’s working, ditch what’s not, and finally stop guessing who to reach next. Plus, you’ll get prompts, tools, and real-world examples to put this into action right away.

Grab my free AI growth playbook here -

https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true

Have you ever opened an email and thought, “Wow, this was written just for me”? That’s the power of personalization done right—and in this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to harness that same power for your organization, even if you're sending to thousands at once. We're diving into personalization at scale—how to use behavior-based segments, dynamic content blocks, and AI-driven prompts to craft donor emails that feel genuinely one-on-one.

You'll learn how to create messages that reference real donor actions, build stronger connections, and drive more clicks, opens, and gifts—without hiring a team of writers or spending hours in your CRM. This episode is packed with practical steps, smart examples, and ready-to-use prompts for segmenting your list, customizing content, and writing subject lines that actually get noticed.

If your current emails feel like they’re going out into the void, this is your fix. And if you’re ready to connect with donors in a way that makes them stick around—and give again—this episode is a must-listen.

Still blasting the same email to your entire list?

If your donor list feels more like a disorganized mess than a powerful fundraising tool, you’re not alone. But there’s a better way—and no, it’s not just for big nonprofits with massive budgets and tech teams. It’s called smart segmentation, and in this episode of The Million Dollar Nonprofit, Tom Kelly shows you exactly how to use it to raise more, get fewer unsubscribes, and finally start sending the right messages to the right donors.

You’ll learn how to segment your donors based on behavior—not boring demographics—so you can tailor your messaging to first-time givers, loyal monthly donors, lapsed supporters, or people who’ve shown interest but haven’t yet given. And the best part? You can automate the entire process using tools you probably already have.

Tom walks you through real-world examples, the exact AI prompts to build and communicate with donor segments, and step-by-step tips for automating it all—without coding or hiring anyone new. Whether you're running a scrappy grassroots org or trying to clean up your CRM chaos, this episode gives you a plug-and-play system you can implement today.

You’ll walk away knowing:

• How to group your donors in meaningful, data-driven ways
• Which tags and automations save time and increase conversions
• How to use AI to write targeted emails that actually get opened
• Why segmentation isn’t just a tech upgrade—it’s a relationship builder

Plus, Tom shares the exact prompts to help ChatGPT write custom emails for each donor type—and how one org used these techniques to increase year-end donations by 42%.

Imagine every donor email, thank-you note, and campaign page feeling like it was written just for one person. More clicks, more replies, and more donations happen when you truly understand who you’re talking to.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you a simple ChatGPT prompt to build your perfect donor avatar in under 10 minutes. You’ll learn why vague messaging fails and how clear donor personas help you write focused, personal appeals that really connect.

See a real example of a donor avatar and discover how to use AI to write from your donor’s perspective. Plus, learn how creating multiple donor personas improves your segmentation and boosts fundraising results.

With actionable steps and practical prompts, this episode will help you stop guessing and start speaking directly to your donors—making fundraising easier and more effective.

Don’t forget to grab Tom’s free AI Growth Playbook and tune in tomorrow for smart segmentation tips that automate your outreach.

Why They Give: Speak Your Donor’s Language with the Donor Identity Framework

Ever wonder why some emails resonate—and others fall flat? It’s not about how clever your writing is. It’s about who you’re speaking to. In today’s episode of The Million Dollar Nonprofit, I’m breaking down a powerful, 3-part system I call the Donor Identity Framework—a simple but game-changing approach that helps you connect with donors on a deeply personal level.

You’ll learn how to identify your Empaths, Advocates, and Investors—and tailor your messaging to each. I’ll show you the exact ChatGPT prompts to write emotionally powerful appeals, data-driven asks, and justice-focused updates—all from the same core message. Plus, you’ll learn how to tag your list, automate your segmentation, and finally send the right message to the right person.

If you’re tired of one-size-fits-all appeals that get ignored, this episode will give you the clarity and tools to write like you truly know your donors—because now, you will.

Grab my free AI growth playbook here -

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