What if your Facebook ads didn’t feel like a gamble? In this episode of The Million Dollar Nonprofit, I’m breaking down how to build a full ad funnel that takes cold leads and turns them into loyal donors—using AI, smart targeting, and zero guesswork.

We’ll walk through each stage of the funnel: awareness, retargeting, donation, and follow-up. You’ll get practical prompts to use with ChatGPT, ad examples that actually convert, and tips on automating your donor journey so it runs while you sleep.

Plus, hear how one nonprofit used this exact system to turn $600 in ad spend into over $11,000—with 70% of those donors brand new.

Grab my free AI growth playbook here -

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Most nonprofits think Facebook ads are a gamble—throw in $100, hope for the best, and brace for disappointment. But what if that same $100 brought in over $5,000 in donations... with just one simple ad?

In this episode of The Million Dollar Nonprofit, I’m pulling back the curtain on exactly how we did it. You’ll learn the real strategy behind the Facebook ad that converted cold traffic into 46 brand-new donors, including the ChatGPT prompt we used to write the copy, how we built a lookalike audience from past supporters, and why we skipped the fluff and focused on a single emotional message with a crystal-clear call to action.

I’ll show you how we let Meta's AI optimize everything, how to retarget people who clicked but didn’t donate, and why this one campaign turned into a flywheel of recurring support. Whether you’ve never run an ad or just want yours to finally work, this episode gives you the blueprint.

Want to write your own $5K ad? Let’s dive in—step by step.

Not every potential donor bounces because they don’t care—sometimes life just gets in the way. In today’s episode of The Million Dollar Nonprofit, host Tom Kelly dives into the art (and science) of turning “almost” donors—the people who clicked, scrolled, hovered over the donate button, and then disappeared—into loyal supporters. These looky-loos are actually some of your warmest leads, and with the right retargeting automation, you can bring them back without lifting a finger.

You’ll learn how to track key behaviors using tools like Meta Pixel, Google Analytics, and Hotjar, build retargeting audiences inside platforms like Facebook, Instagram, ConvertKit, and DonorBooks, and create smart, empathetic follow-up messages with help from AI. Tom shares copy-and-paste prompts to generate warm retargeting emails, social ad copy, and even bonus incentives like limited-time matches or donor impact videos.

Plus, hear a real-world case study of how one nonprofit turned a $50 Facebook retargeting ad into $2,000 in just 72 hours—without hiring extra staff or begging for donations. If you’ve ever wondered how to close the loop on those almost-conversions, this episode is packed with practical, automated strategies that help you raise more with less effort.

And don’t miss tomorrow’s episode, where Tom breaks down The $100 Facebook Ad That Brought in $5K—including the exact copy, targeting strategy, and AI prompts they used to make it happen.