If you want to build an amazing SaaS product, building an audience is almost never the best use of your time. Rob shares what to do instead, giving practical tips on how to build a network and the benefits that it can provide your business.

Links from the Pod:

MicroConf Connect Applications are open until the end of today, Jan 15th

Watch this video on YouTube

MicroConf

The SaaS Playbook

The Startups For the Rest of Us

State of Independent SaaS 2024 Report

Ship Fast

TinySeed

Subscribe to the MicroConf YouTube Channel

Rob Walling takes the stage at MicroConf US 2024 in Atlanta to share his framework for B2B SaaS content marketing. After wasting thousands of dollars taking the wrong approach in marketing Drip in the early days, Rob shares how he would apply the 5 stages of customer awareness to B2B SaaS.

Links from the Pod:

Watch this video on YouTube

Register for MicroConf US 2025 in New Orleans

Watch the rest of the MicroConf US 2024 Atlanta talks

Solve Your Customer Acquisition Problem

TinySeed

Semrush

SignWell

Userlist

SessionLab

Veed

F5Bot

Syften

Subscribe to the MicroConf YouTube Channel

One of the biggest growth levers in your SaaS business is to embrace enterprise sales. Craig Hewitt, founder of Castos, shares how to drive sales so that you're not leaving revenue on the table.

Links from the Pod:

The SaaS Launchpad – Start Free with “The DNA of a Great SaaS Idea”

Watch this video on YouTube

The SaaS Launchpad

The SaaS Playbook

Craig's YouTube Channel

Castos

Craig Hewitt (@TheCraigHewitt) | X

Effective Marketing Starts With the Perfect Customer Persona

Subscribe to the MicroConf YouTube Channel

Choosing the right pricing strategy for your bootstrapped SaaS is critical. Freemium can be alluring, but it's not a pricing strategy – it's actually a marketing strategy. In this video, I'll explain why freemium is so tricky, and why you should almost always avoid it.

Links from the Pod:

MicroConf Masterminds Applications Close on December 4th

We are relaunching MicroConf Connect!

Watch this video on YouTube

Get access to the full 9+ hour course today, The SaaS Launchpad

Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users

Episode 725 | SEO in the Age of AI, Freemium, When Brand Becomes Important, and More Advanced Listener Questions (with Ruben Gamez)

Subscribe to the MicroConf YouTube Channel

In this video, I look at my investments across TinySeed to distill six lessons that you can use to inform decisions in your own B2B SaaS. If it sounds like I'm describing your company and you're looking for the right amount of funding and mentorship, apply for TinySeed's Fall 2024 batch.

Episode Sponsor:

This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf

Links from the Pod:

MicroConf Mastermind applications are open until December 4th

Watch this video on YouTube

Apply to TinySeed

TinySeed Portfolio

State of Independent SaaS

Startups For the Rest of Us

Startups for the Rest of Us YouTube Channel

Episode 729 | 9 Things I’ve Learned Investing in 170+ SaaS Companies

Subscribe to the MicroConf YouTube Channel

A great landing page is a tool that you will use to convert your website visitors into paying customers. Tracy shares several key ingredients that you need on your landing page, why they are effective, and show many examples of each.

Episode Sponsor:

This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf

Links from the Pod:

MicroConf Remote goes live on November 20th

MicroConf Mastermind applications are open until November 29th

Watch this video on YouTube

TinySeed

The SaaS Launchpad

Subscribe to the MicroConf YouTube Channel

It's easy to get caught in the trap of building your product before marketing it. I'll show you a repeatable, predictable approach to marketing your SaaS before you even start coding. Following this approach will increase your chances of finding success without relying on luck.

Episode Sponsor:

Techstack

Struggling with tech decisions?

Techstack, with over a decade of experience in startup software development, can help. They specialize in building proof of concepts, launching MVPs without a full team, and filling skill gaps with expert developers who integrate seamlessly.

One client's collaboration with Techstack led to unicorn status in just six years. Whether you're launching an MVP, expanding your team, or optimizing your codebase, Techstack has the expertise to accelerate your tech journey.

Exclusive offer for MicroConf listeners: 10% off your first month of development. The first 10 to reach out also get a free, in-depth tech assessment and expert consultation (a $3,000 value) in development, architecture, infrastructure, or project management.

Don't let tech challenges slow you down. Contact Techstack to supercharge your startup's growth today.

Links from the Pod:

Watch this video on YouTube

The SaaS Launchpad

Startups For the Rest of Us Podcast

The SaaS Playbook

TinySeed

Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users

Subscribe to the MicroConf YouTube Channel

Wish you could look at the metrics of your competitors? This year MicroConf surveyed 700 startups to see what is making them grow fastest, and what's slowing them down. Rob is joined by Asia Orangio to analyze the results of the 2024 State of Independent SaaS Report.

Links from the Pod:

Watch this video on YouTube

The SaaS Launchpad

TinySeed Applications Are Open Until Sept 15th

To get your copy of the full report, head to https://www.stateofindiesaas.com

Subscribe to the MicroConf YouTube Channel