One of the most common questions I get is: Should I outsource my Facebook and Instagram ads to an agency, or should I learn how to run them myself?

The answer isn’t black and white. It depends entirely on you and your business.

I’ve worked with eCommerce business owners who start learning ads and quickly realize they don’t love the process—or simply don’t have the time. On the flip side, I’ve also seen brands outsource to an agency before they were ready, leading to wasted money, frustration, and missed opportunities.

So, how do you decide?

There are three key factors to consider before making the call:

1. Turnover – Can you afford to hire an agency?

2. Time – Do you have the time to learn and manage ads yourself?

3. Temperament – Do you enjoy working with numbers, testing strategies, and analysing data?

Let’s break these down in today’s episode, so you can make the right decision for your business.

Links:

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan on Instagram: @meganwinter

They tell you what you want to hear, show you all their best moves, even make things “Facebook official”.

And then, all of sudden, they’re treating you like you’re just a number, palming you off to the intern, and giving you cookie-cutter solutions.

Is it just me or do most ad agencies kinda suck right now? And don’t even get me started on coaches.

I’ve heard all the horror stories, so in honour of our new “It’s Not You, It’s Them” campaign I thought I’d dedicate this episode to some of those horror stories. Strap in.

Links:

Check out our recent campaign “It’s Not You, It’s Them”

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Megan on Instagram: @meganwinter

Ever wondered how much you should actually be spending on ads to hit your revenue goal?

In the agency, this is one of the first things we figure out for our clients. We reverse-engineer their ad spend based on their revenue target—because without a clear goal, how do you know if your ads are actually working?

And yet, every time we ask a new client “What’s your revenue goal?”, we get the same response:

“No one has ever asked me that before.”

That blows my mind.

How can we have a successful ad campaign without knowing what success looks like?

At Lume Marketing, we don’t do guesswork. We love data, and we love to reverse-engineer everything so your ad spend actually makes sense.

In this episode, I lift the hood on how we do that and show you how you can do the same.

Links:

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Megan on Instagram: @meganwinter

Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads.

In today’s episode, I take you through 5 meta ads myths and BS that you can ignore in 2025.

Links:

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Megan on Instagram: @meganwinter

I’m back, baby! After a hiatus from the pod, we are back in business! Not only with exciting new episodes but with an exciting new name! Welcome to Meta Ads: Under the Hood.

Same host (Megan Winter - that’s me!), same unpredictable tangents, same no-BS approach… just a focus on meta ads. Each week, I break down the mechanics of meta ads, unpack real campaigns, and share how I use ads to drive results - and how you can do the same.

In today’s episode, I take you through meta ads in 2025: what has changed, what hasn’t, how they work, and what you need to do to make them work for you.

Links:
Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Megan on Instagram: @meganwinter

This episode marks part four of a pivotal series aimed at harnessing the power of Meta ads to escalate your eCommerce business.

Magnetic Messaging is not just about crafting messages; it's about creating connections that convert. Through today's episode, we've explored how to speak directly to the heart of your audience's needs, ensuring that your message not only reaches them but resonates on a deeper level.

If you're on a quest to unearth the secrets behind compelling ads that not only catch the eye but also convert, catching up on the previous episodes will set the stage for today's insights.

By listening to this episode, eCommerce entrepreneurs will learn:

• The foundational steps to crafting magnetic messages that resonate deeply with their target audience, leading to increased engagement and conversions.

• How understanding your audience's core problems is crucial in tailoring messages that speak directly to their needs and desires.

• The importance of focusing on the benefits and outcomes your product or service delivers, rather than just its features.

• Strategies to create FAB (Features, Advantages, Benefits) statements that succinctly communicate the value of your offerings to potential customers.

Key Talking Points, Themes, or Takeaways:

1. The Essence of Magnetic Messaging: Understanding the magnetic nature of messaging and its power to attract the right customers while repelling those that don't align with your brand's values.

2. Audience Clarity: Emphasising the need to get crystal clear on who you're communicating with and what their main pain points are.

3. The Shift from Features to Benefits: A crucial pivot from listing product features to highlighting the tangible benefits and outcomes for the customer.

4. Creating FAB Statements: A practical guide on formulating FAB statements to effectively convey the value of your products, making your ads irresistible.

5. Preparing for Success: An overview of the necessary groundwork before diving into ad creation, ensuring that your messaging aligns with your brand pillars and audience's needs.

I hope you enjoy the episode.

Links mentioned in the show:

Previous Episodes

Part 1 - https://sites.libsyn.com/441627/part-1-harness-the-power-of-meta-ads-series

Part 2 - https://sites.libsyn.com/441627/part-2-harness-the-power-of-meta-ads-series

Part 3 - https://sites.libsyn.com/441627/part-3-harness-the-power-of-meta-ads-series

Be sure to revisit the first three parts of the series for a comprehensive understanding of meta ads, audience identification, and defining your brand pillars.

Megan’s Facebook Ads Course - https://www.meganwinter.com.au/the-facebook-ads-course-with-megan-winter

Megan's Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind

A deep dive into mastering Meta ads, where you can learn alongside a community of like-minded entrepreneurs.

Lume Marketing - https://lumemarketing.com/

Discover more about our mission to enlighten eCommerce business owners in the art of digital advertising through courses, masterminds, and agency services.

As we prepare to dive into 'Creative That Converts' in our next session, remember that the power of your advertising lies not just in what you say, but in how you say it.

Join me as I guide you through understanding and application of Facebook ads, paving the way for unprecedented growth and success in your eCommerce ventures.

Part 3 - Harness the power of Meta ads series

In the third instalment of our enlightening series on mastering Meta ads for eCommerce entrepreneurs, I dive deep into the foundation of any successful Meta ad campaign: understanding and defining your brand pillars.

This episode is a treasure trove of insights on identifying what makes your business unique and leveraging these elements across all marketing channels, not just paid media.

By listening to this episode, eCommerce entrepreneurs will learn how to harness the power of their brand's core values and messages to amplify their marketing efforts across the board.

In this episode, eCommerce entrepreneurs will learn:

• The significance of brand pillars in crafting a successful Meta ad campaign and their overarching role in every marketing strategy.

• Step-by-step guidance on identifying and clarifying your brand pillars, with real-life examples from past mastermind students.

• Practical tips and exercises to help you articulate what stands your business apart in the marketplace.

• Insights on applying your brand pillars to not just paid media but enhancing every aspect of your marketing for cohesive and powerful brand messaging.

Key Takeaways:

• Understanding Brand Pillars: Learn what brand pillars are and why they are crucial for the success of your Meta ads and overall marketing strategy.

• Real-Life Examples: Hear from past mastermind students like Louise from Perky Pod and Chrissy from Gigi Bib, who share their journey in identifying their brand pillars and the transformative impact it has had on their marketing.

• Practical Exercises: Discover exercises and tips to help you identify your brand's unique pillars, ensuring your marketing messages are grounded in what makes your business stand out.

• Applying Brand Pillars Across Marketing Channels: Gain insights on leveraging your brand pillars beyond paid media to strengthen your marketing efforts, from social media posts to email marketing.
  

Links mentioned in the show:

Previous Episodes

Part 1 - https://sites.libsyn.com/441627/part-1-harness-the-power-of-meta-ads-series

Part 2 - https://sites.libsyn.com/441627/part-2-harness-the-power-of-meta-ads-series

For newcomers, it's recommended to listen to the first two parts of the series to fully grasp the context and build a comprehensive understanding of Meta ads.

Megan’s Facebook Ads Course - https://www.meganwinter.com.au/the-facebook-ads-course-with-megan-winter

Megan's Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind

A deep dive into mastering Meta ads, where you can learn alongside a community of like-minded entrepreneurs.

Lume Marketing - https://lumemarketing.com/

Discover more about our mission to enlighten eCommerce business owners in the art of digital advertising through courses, masterminds, and agency services.

This episode demystifies the process of identifying and applying your brand pillars in Meta ads and beyond, offering a roadmap to more effective and resonant marketing.

Understanding and articulating what makes your business unique is not just about standing out in a crowded marketplace; it's about creating a connection with your audience that goes beyond the transactional.

Join me as I guide you through this crucial step in your journey to becoming a self-sufficient, successful online entrepreneur.

This is Part Two of my series on how to create, set up and run successful Meta ads.

Today, we’ll talk about an important aspect of ad creation: understanding your audience. Because, let's face it, creating ads that truly resonate begins with knowing who we're speaking to.

So if we want to create ads that resonate with our audience, we need to know who our audience is and that's what we're diving into today.

I hope you enjoy the episode.

Links mentioned in the show:

Facebook Ads Course - https://www.meganwinter.com.au/the-facebook-ads-course-with-megan-winter

Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind