One of the most common questions I get is: Should I outsource my Facebook and Instagram ads to an agency, or should I learn how to run them myself?

The answer isn’t black and white. It depends entirely on you and your business.

I’ve worked with eCommerce business owners who start learning ads and quickly realize they don’t love the process—or simply don’t have the time. On the flip side, I’ve also seen brands outsource to an agency before they were ready, leading to wasted money, frustration, and missed opportunities.

So, how do you decide?

There are three key factors to consider before making the call:

1. Turnover – Can you afford to hire an agency?

2. Time – Do you have the time to learn and manage ads yourself?

3. Temperament – Do you enjoy working with numbers, testing strategies, and analysing data?

Let’s break these down in today’s episode, so you can make the right decision for your business.

Links:

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Megan on Instagram: @meganwinter

They tell you what you want to hear, show you all their best moves, even make things “Facebook official”.

And then, all of sudden, they’re treating you like you’re just a number, palming you off to the intern, and giving you cookie-cutter solutions.

Is it just me or do most ad agencies kinda suck right now? And don’t even get me started on coaches.

I’ve heard all the horror stories, so in honour of our new “It’s Not You, It’s Them” campaign I thought I’d dedicate this episode to some of those horror stories. Strap in.

Links:

Check out our recent campaign “It’s Not You, It’s Them”

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Megan on Instagram: @meganwinter

Ever wondered how much you should actually be spending on ads to hit your revenue goal?

In the agency, this is one of the first things we figure out for our clients. We reverse-engineer their ad spend based on their revenue target—because without a clear goal, how do you know if your ads are actually working?

And yet, every time we ask a new client “What’s your revenue goal?”, we get the same response:

“No one has ever asked me that before.”

That blows my mind.

How can we have a successful ad campaign without knowing what success looks like?

At Lume Marketing, we don’t do guesswork. We love data, and we love to reverse-engineer everything so your ad spend actually makes sense.

In this episode, I lift the hood on how we do that and show you how you can do the same.

Links:

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Megan on Instagram: @meganwinter