What if the biggest reason your phone isn’t making you money has nothing to do with your product or service, but everything to do with five mistakes you’re making on your incoming phone calls.

In this episode, you’ll discover five mistakes that are driving customers from yes to no in a matter of minutes.

Welcome to Mastering Local Marketing, a show that makes sure you don’t let another year go by with the same marketing struggles – learn the strategies that will finally take your small business marketing to the next level.

– Missed calls

– “No” click

– 9-5 AI Agent

– No call back

– Hold selling

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Mastering Local Marketing – Website

Instagram – @MasteringLocalMarketing

YouTube – @MasteringLocalMarketing

If you're finding real value in our episodes, please take a moment to subscribe and leave a review on Apple Podcasts or Spotify Podcasts. Thanks for listening and we'll see you next week with new episodes.

Have you ever had the idea for a unique food product (CPG) that you just knew Whole Foods or Trader Joes needs to carry? Or maybe you’ve already developed it and you just don’t know how to get it to the shelves?

Most people wouldn’t know where to begin, but Emily Edwards started Paradise – a plant based spread – right in her own kitchen and turned it into a thriving brand through grit, smart partnerships, and relentless hustle.

Today we sat down with Emily Edwards and she shared some of her secrets that took Paradise from startup to success.

In this episode, you'll learn:

1. How Emily overcame the product limits of her kitchen by finding new partners that allowed her to scale.
2. Why the word "no" doesn't mean what you think it does and why that helped grow Paradise.
3. What marketing tactics she used and is developing to grow her brand and get on store shelves across the nation.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW & GUEST(S)

Follow Emily's Paradise on:

• Instagram
• Website

Follow Mastering Local Marketing on:

• Instagram

What if one single marketing partnership could triple your brand’s awareness? Jim discovered exactly that after rethinking his marketing approach with insights from Mastering Local Marketing. Find out how he landed this game-changing deal and how you can unlock similar growth by tapping into the power of strategic marketing partnerships.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram

Want to team up with local influencers but don’t have a big marketing budget? We break down how small businesses can craft compelling pitches that get free marketing collaborations from local influencers. From identifying the right influencers to crafting win-win proposals, you’ll learn how to build relationships that boost your brand, drive awareness and reach without spending a dime. Plus, real examples of successful pitches and pitfalls to avoid.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram

Every business experiences slow periods, but how you handle these lulls can make all the difference. In this episode, we explore creative content ideas to keep your brand visible, engaged, and ready to drive action when business feels slow.

You’ll learn how to craft content that builds relationships, nurtures your audience, and keeps your marketing momentum going without burning out your resources. From storytelling and behind-the-scenes glimpses to community spotlights and interactive posts, we cover diverse ways to stay relevant.

Plus, discover actionable tips to turn slow periods into opportunities for brand growth, customer connection, and even new sales. Whether you’re a retailer, service provider, or local business owner, this episode will help you navigate slow times with confidence and creativity.

In this episode we cover:

1. Behind the Scenes Content
2. Customer Spotlights and Testimonials
3. Educational Content, How To
4. Community Engagement
5. Interactive Posts
6. Highlight New or Upcoming Products
7. Promotions

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram

Every small business owner knows that a sale can bring in more customers, but few realize how much the design of that sale tag influences buying decisions. In this episode, we dive into the fascinating psychology behind local sale tags and why the phrasing, color, and placement of these tags matter more than you might think.

From color psychology to consumer behavior, we explore how simple tweaks to your sale signage can increase foot traffic, boost impulse purchases, and create a stronger emotional connection with your customers. You’ll learn which colors attract attention, what words trigger urgency or value, and where to place your tags for maximum impact.

Whether you run a retail store, a restaurant, or a service-based business, understanding the science of sale tags can be a game-changer for your local marketing strategy.

In this episode, we cover:

1. Color Psychology
2. Phrases That Sell
3. Placement Strategies
4. Numbers and Symbols
5. Emotional Triggers

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram

Too many local businesses keep recycling the same costly habits which include blurry messaging, weak websites, quick-fix ads, and shallow success metrics, so profits stall while competitors pass them by. This two-part episode offers a fresh roadmap that shifts you from scattered tactics to a unified strategy: we tighten your value promise, tune up the customer’s online experience, and refocus tracking on numbers that actually grow cash flow. You’ll hear why owning your audience data outperforms rented reach, how to adapt rivals’ ideas without becoming a copycat, and why small, regular tweaks trump one-and-done launches. If you’re ready to redirect every marketing dollar toward measurable impact, this conversation is your starting line.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram

Too many local businesses keep recycling the same costly habits which include blurry messaging, weak websites, quick-fix ads, and shallow success metrics, so profits stall while competitors pass them by. This two-part episode offers a fresh roadmap that shifts you from scattered tactics to a unified strategy: we tighten your value promise, tune up the customer’s online experience, and refocus tracking on numbers that actually grow cash flow. You’ll hear why owning your audience data outperforms rented reach, how to adapt rivals’ ideas without becoming a copycat, and why small, regular tweaks trump one-and-done launches. If you’re ready to redirect every marketing dollar toward measurable impact, this conversation is your starting line.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram