Have you ever had the idea for a unique food product (CPG) that you just knew Whole Foods or Trader Joes needs to carry? Or maybe you’ve already developed it and you just don’t know how to get it to the shelves?

Most people wouldn’t know where to begin, but Emily Edwards started Paradise – a plant based spread – right in her own kitchen and turned it into a thriving brand through grit, smart partnerships, and relentless hustle.

Today we sat down with Emily Edwards and she shared some of her secrets that took Paradise from startup to success.

In this episode, you'll learn:

1. How Emily overcame the product limits of her kitchen by finding new partners that allowed her to scale.
2. Why the word "no" doesn't mean what you think it does and why that helped grow Paradise.
3. What marketing tactics she used and is developing to grow her brand and get on store shelves across the nation.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW & GUEST(S)

Follow Emily's Paradise on:

• Instagram
• Website

Follow Mastering Local Marketing on:

• Instagram