In this episode, host Ben Norman is joined in Marketing Room 101 by his first ever international guest, Christina Garnett, a fractional Chief Customer Officer and founder of Pocket CCO, who helps businesses to understand their customers better, to make them happier and to retain them for longer.

Christina makes the case for destroying silos (in business, not agriculture) and creating a better culture for teams, as well as highlighting the power of a whole team aligned around the customer.

She also uses a perfect Marvel related analogy and struggles to understand beans on toast.

Find out more at Pocket CCO

In this episode, host Ben Norman is joined in Marketing Room 101 by Gareth Turner, a marketer with almost 25 years experience running marketing for household names like Weetabix, John Smith’s and Lurpak, who founded strategic consultancy Big Black Door in 2013.

Gareth makes the case for putting strategy before tactics, not jumping straight to specialisms and separating the creative idea from the execution. He also campaigns to end modern marketing slavery and laments a wonky floor.

Find out more about Gareth here - bigblackdoor.com

In this episode, host Ben Norman is joined in Marketing Room 101 by Chris Norton & Will Ockenden, who founded Prohibition, an award-winning PR agency in Leeds together in 2012, and have worked together for almost 20 years.

Chris and Will make the case for authentic influence and why we need to do something about fake followers, and influencers backed by bots. Chris has a rant about pitching, Will craves company and Ben likes George Clooney.

Find out more about Prohibition PR here and listen to Embracing Marketing Mistakes podcast here.